Maybe you’ve even had a few successes and actually improved your conversion rates a bit.

Yet deep down inside, you’re positive that your site is capable of so much more.  You just know that with the right changes and improvements you could be converting a ton more visitors into buyers.

But the problem is…  You’ve hit a brick wall and just can’t figure out what to change or tweak.

Perhaps it’s time you tried a new pair of eyes!

Think about it…  You’ve probably looked at your website a thousand times.  You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first time visitors eyes.

That’s where an impartial and independent evaluation of your website can give you a valuable, fresh perspective.

In many professions, getting an outside, second opinion is a common practice.

So how can you get an outside opinion about your website?

You have several options for finding that “new pair of eyes”.

You can ask your friends and family to take a look at your website.  They may notice a few details you’ve missed, like typos or other simple errors.  The main problem with family or friends is that they are often reluctant to tell you what they really think simply because they don’t want to offend you or hurt your feelings.

You can post a message to an online forum or discussion group asking for feedback on your website. There are even categories in some popular forums specifically designed to request feedback for your site. 

This is often a better option than family or friends, because you tend to get a broader cross-section of opinions and the forum members are less likely to sugar coat the feedback they give you.

But, there is one major draw back to either method of requesting feedback…  The input you get about your website from family, friends and even forum posters will simply be based on opinions or “feelings”, not on expert, tested and proven techniques or advanced sales psychology.

Basically… They may not know what the heck they are talking about!

Another method for getting outside feedback is to conduct a survey of your existing website traffic.  This is often one of the best options to get constructive feedback on how to improve your website. 

I frequently help my coaching and consulting clients conduct surveys of their website visitors as part of their conversion rate improvement programs. Your final option is to find a company or consultant offering professional website evaluations or critique services.  The benefit here is that in most cases a professional will give you a much more comprehensive evaluation of your website than you will get from friends, family or your website visitors.

However, the main problem with the “professional” route is that almost all of the companies offering this type of service are web design companies.  So the “evaluation” you get is usually just a disguised sales pitch for a full website redesign.

(Not to mention the fact that most web design firms don’t have the first clue on how to convert website traffic into buying customers…)

But if you screen website evaluation providers carefully you can find a few that will give you some outstanding recommendations.

Here are a few questions to ask anyone you hire to evaluate your site.

What is your background? (You want them to say they are marketers, not graphic or web designers, they need to understand sales psychology.)

Are your recommendations based on actual split test results?  (Often the recommendations you will receive are based on theory or “one size fits all” best practices.  Not on the results of actual testing, on actual websites.)

What kind of results have you produced for previous clients?  (You want them to show you case studies or testimonials from clients who have achieved measurable results.)

How much time and money will it take to implement the recommendations? Is this just a sales pitch for some ten thousand dollar website redesign?  (You want to make sure that the recommendations are going to be easy and affordable for you to implement.)

Done properly an outside, independent evaluation by a professional website evaluator or conversion rate improvement expert can significantly boost your websites sales.  (As long as you take the time to make sure you’ve found a good one.)

So if you’re out of ideas for improving your site…  Go out and get a fresh pair of eyes!

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Want a fresh pair of expert eyes to look over your website?  Known to an elite group of online marketers as "The Conversion Doctor", Eric Graham can improve the conversion rate of ANY website... Guaranteed! (...or he'll pay YOU $250!). Visit his site to learn how by clicking below! http://www.thecassiopeia.com/conversiondoctor.html

Today's Motivational Reading

How to Make More Money Fast!
Irena Whitfield

The other day I came across a survey asking people about their earnings online. I was shocked to learn that 98% earn as little as $100 a month!

This figure is very alarming if you realize that sales of books and courses amount to millions and billions of dollars.

In other words: it means that the people earning this little pay their money to learn how to earn more without actually achieving it.

Nothing is wrong about buying books and courses which teach you things you don't know.

BUT that's not all. There's more to it:

1. To read, study and apply what you buy: however obvious it may look, my experience with most people coming to me for advice shows that it's not the case. People are used to buy and download every possible manual, book and course and forget it. Change it.

2. Build your action and achievement: if there's something I love about money and investments is compound interest. Nothing has the power of compound interest! And exactly this power can easily be applied to any action. Start with little actions. No one says it must be perfect - (it will never be) - and apply compound interest force onto it. Before long you will see miracles happening.

3. Expand: your actions and earnings will acquire momentum and the only things necessary will be:

• to teach your money to work for you ie get the right leverage

• to manage your money right ie not to lose it but create the true wealth.

I can assure you that it's not complicated: realize what you want and focus on it, stop chasing secrets and start doing. At once!

********************************
Irena Whitfield is the Internet Business Consultant for 3rd Millennium you need if you want to succeed online! Get her new Financial IQ Guide and start NOW! Click here!

Today's Subscriber Article

Secret Marketing Strategies Exposed!
Larry Dotson

The following article includes five secret marketing strategies. The most important thing is to study each marketing strategy with an open mind. The more you understand about any strategy, the more useful and beneficial it will be. A careful reading of these strategies could really make a big difference in your profits.

1. The "Sell And Raise" Strategy

The "make at least (no.) affiliate sales and I'll add another $(no.) commission to each sale..." strategy tells your prospects that they can make a higher commission rate if they reach your sales goal. It will really motivate them to promote your affiliate program and give them something to strive for.

2. The "Reader Warning" Strategy

The "warning: just reading this letter could give you (a physical reaction)..." strategy tells your prospects that reading your sales letter could give them chills down their spine, goose bumps, the shakes, etc. People will want to read it to see what type of information could possibly do this to them.

3. The "Negotiation" Strategy

The "after hours of negotiating I finally talked (business person's name) into giving you a special deal..." strategy tells your prospects you gave up a lot of your personal time to get them a discount. They will appreciate that and likely respond to the time you gave up to save them some money.

4. The "Beta Version" Strategy

The "if you order the beta version now, you will get a (no.)% discount..." strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it's complete.

5. The "Do The Math" Strategy

The "quality product + affordable price = great value..." strategy tells your prospects a single math equation that will help them understand just how good of a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.

I hope that reading all five of these strategies was both educational and inspiring for you. The day will come when one or more of these strategies will have a beneficial impact on your business.

Keep in mind that marketing can change over time, so be sure you keep up to date with the latest marketing strategies. The more you know about marketing, the more successful you will become.

********************************
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Sooner or later, those who win are those who think they can.
Richard David Bach

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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