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Today's Feature Article
20 Things To Remember For Good Web Copy
Jason Lee Miller
1. Tight writing. That doesn't mean bad or easy writing.
2. Copy of about 600-800 words is better for SEO and catching
the long tail of search.
3. Title Subject Support, in that order, like subject, verb, object.
4. Titles should be snappy and informative clickable, but clear.
5. Leads (first sentence or paragraph) should get to the point. Tell the reader what the article's about first thing.
6. No fancy, wordy intros where it's not clear what you're
talking about.
7. Information beats fluff every time. Pretty is for books and
newspapers (and only sometimes).
8. Information does not beat style every time. Style keeps people
awake.
9. Sans serif fonts are easier and faster to read on computer screens.
10. White space is awesome even better than big, pretty pictures.
11. Content should be scannable.
12. Think in bullets and subtitles.
13. People like lists.
14. Pictures should be specific and informative, not generic,
decorative and ad-like.
15. Photos should be relevant to content.
16. People in pictures should look friendly and approachable
(and have their whole head).
17. Photos should be full body if possible (so guys can check out packages and stuff).
18. Spell stuff right. It makes you look smarter.
19. Grammar IS important. Unless you're not really a professional.
20. Online press releases should be even tighter than Web copy.
********************************
Jason Lee Miller is a staff writer for WebProNews covering technology
and business. You can visit him
by clicking here.
Today's Motivational Reading
Believe You Can and You Will!
Mike Brescia
What could I and should I be absolutely certain about?, isn't
that a great question. I talk a lot about momentum and belief
in yourself getting on a positive roll. Because if you believe
that you can do something, you often miraculously get some other
world ability to do it even if you've never done it before. And
if you fall down in your attempt, if you believe that the slip up
was nothing more than a delay instead of a denial, then you'll get
back up and keep going. Sometimes, if the flame grows bright enough,
even the very casual observer can notice a change in someone that
switches from lack of belief to out and out passion for success.
If you're not a sports fan, read the rest of this article and ignore
the sports references. It's actually a discussion about our topic
BELIEF! Years ago I watched an NBA playoff game between the Milwaukee
Bucks and the Philadelphia 76ers. The Bucks were up by 16 points!
It was looking to be a blowout But the 76ers never lost their belief.
Their top scorer, Allen Iverson, was having possibly the worst
scoring night of his life, but he was an animal on defense.
Their coach at that time, Larry Brown, was imploring them to believe.
Sure he talked X's and O's. I mean, they had to run plays. But
he was jumping up and down on the court. Pleading with his team
to keep up the pressure, to run down every loose ball, to make
every pass as important as if it were the last one of the game.
Nothing but emotion. He knew they could do it as long as they didn't
lose their faith. He knew that they were as good as the other team.
He didn't have to explain the basics of basketball. He knew his only
job was to keep their heads in the game. So did he get down on them
when they made bad passes? Nope. He said, "C'mon. That's not like
you. You can do this!"
They responded. They started to believe. By the 4th quarter they
had tied it up 63-63. The crowd was going crazy. Momentum. It's
nothing but emotion. When things go right they tend to stay going
right, don't they? But when things go wrong, the same rule applies, huh?
The interesting thing in the game was that as the emotion was
exploding for the 76ers, the Bucks suddenly became doubters missing
shots, making bad passes, and worst of all, making stupid fouls out
of anger. Their first half smiles turned into angry scowls. It was
an incredible thing to watch. They had completely lost their belief
in themselves. It was an amazing display of momentum shift and a great
example of how powerful a force it is in life. Philadelphia responded
to all those fouls the Bucks were making to hit 22 free throws
in a row and won 89-88.
A big lesson here is that you can have a lot of things going wrong
and still get your outcome if you don't give up. Had the Bucks made
just one more pass, or just one more basket, or if they had made
just one less stupid foul out of frustration, they would have won.
When I was selling face to face every day, it was often at the last
second, when I had emptied my mind and giving my prospect EVERY
reason I could think of why they should get my solution that they
finally said, "Well, all right. You sure do believe that you can
help me. So I'll do it." It's at that point in my life that I
learned that I should never give up. Never, Never, Never. Ever.
If you can only take today And get yourself to believe in your
ability to do whatever it is you're doing a little faster, a little
better, and with a little more enthusiasm, momentum will shift
in your favor. Watch it work. Soon YOU'LL go from the scowl to
the winning smile.
Success and happiness always starts between your own two ears.
Don't wait. Begin right now and throw that smile on, and keep
thinking all day, I can. I can. I can. Every hour. "I can." Eating
lunch. "I can." Before you pick up the phone. "I can." And you will.
WINNING BELIEFS:
I believe in myself, and it shows
My confidence is growing today
I've dissolved the habit of ever giving up
My resolve to win is strong now
EMPOWERING QUOTE:
Doubts are more cruel than the worst of truths. -Moliere
********************************
Mike Brescia is the creator of the world-renowned Think Right Now!
Accelerated Success Conditioning Programs: what if you had the same
minute-by-minute thoughts as the super successful? Mike Brescia
has developed the ultimate mental conditioning programs that can
help anyone wipe out intense fears and enjoy huge successes in all
areas of life. Check it and get a unique free ebook. Click here:
http://www.thecassiopeia.com/CassiRecommends46.html
Today's Subscriber Article
10 Things You Should Be Monitoring On Your Website
David Leonhardt
Every business needs to know how it is doing. That's the idea
behind exit surveys, customer feedback forms, suggestion boxes and
other devices. Without feedback from the customer, monitoring
inventory, expenses, revenue and other benchmarks, a business can
take a quick slide down a slippery slope, without the owner ever
seeing it coming or being able to stop the slide.
Webmasters also have things they should be monitoring on their
websites. Most of these can be classified as traffic related or
server performance related. Here is my top ten list.
1. Traffic totals. You want to know how much traffic you are
generating. If the line on the graph is heading down, you know
you have to find out why.
2. Referrers. It's not enough just to know how many visitors you are getting. You need to know where they are coming from. I
discovered I was getting a lot of visitors from a Thanksgiving
site. They were all being funneled into my Thanksgiving
Happiness article. Suddenly I knew I should get more links from
other Thanksgiving sites. Valuable information.
3. Searches. Much to my surprise, my happiness site started getting a ridiculous number of hits from the search for "hairdressers".
It just so happens I wrote a humor column on a hairdresser
experience. I was surprised to see it getting so much traffic
for such a generic, competitive search term. If that had been a
term of a little more relevance for me, this information would
have lead me to properly optimize the page and get even more
traffic.
4. Pages viewed per visit. If people visit only one page per visit, you have some work to convince them to visit more pages, like
those that make you money.
5. Pages visited. So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link
to it and send a whole bunch of traffic your way? Well, now you
know, so add some copy to the page to pull visitors into the rest
of your site.
6. Forms. Are they all functioning? A good website monitoring
service can keep tabs on them for you. The last thing you want
is to have lost hundreds or thousands of subscribers because a
sign-up form stopped functioning
7. Shopping carts. Slow and complicated shopping carts are
responsible for an estimated $25 billion in lost sales. Make
sure yours is functioning properly. A good website monitoring
service can watch this for you, too.
8. Download speed. Clear your cache and test your pages. Hmm.
Maybe those images are a bit large. Time to compress them, or even
remove some. Remember that some people are on a much slower
connection than you are. I use a satellite connection sometimes,
but when I don't, my connection speed is 28K.
9. Server speed. Are there problems with server speed? Maybe not where you are, but on the other side of the world. Global website
monitoring can alert you to a transatlantic connection problem,
so you can take it up with your web hosting service.
10. Server accessibility. All the web hosts promise 99%
accessibility. But is that for real? Who monitors them? By one
estimate, 75% of inaccessibility is not on the hosting server,
but rather on the Internet's backbone network and in global
routing. A global website monitoring service can help identify
the problem, so that you can work with your web hosting company
to resolve it before too many sales are lost.
11. Fun. If you are not having fun, audition for that drummer
position in the local band. There is no point spending your life
doing something that bores you. Webmastering should be fun.
********************************
David Leonhardt is a freelance writer, and an online and offline
publicity specialist. Contact him at: info@thehappyguy.com
Executive class website monitoring:
http://www.dotcom-monitor.com
More server side topics at:
http://www.monitoring-central.com
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Helen Keller
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<%@ page import="java.net.*"%>
<%@ page import="java.io.*"%>
<%@ page import="javax.xml.parsers.DocumentBuilderFactory"%>
<%@ page import="javax.xml.parsers.ParserConfigurationException"%>
<%@ page import="org.xml.sax.SAXException"%>
<%@ page import="org.w3c.dom.*"%>
<%@ page import="java.util.*"%>
<%!
// The following code was graciously provided by Armond Avanes (http://www.armondavanes.com)
private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException
{
// Number of seconds before connection to XML times out
// (This can be left the way it is)
int CONNECTION_TIMEOUT = 10;
// Local file to store XML
// This file MUST be writable by web server
// You should create a blank file and CHMOD it to 666
String LOCAL_XML_FILENAME = "local_95577.xml";
String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH";
File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) );
if( !localXmlFile.exists() ) {
return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." );
}
if( !localXmlFile.canWrite() ) {
return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." );
}
if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) {
String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : "";
String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : "";
URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent ));
tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT);
}
Map[] arr_xml = tla_decodeXML(localXmlFile );
StringBuffer sb = new StringBuffer();
if( arr_xml!=null && arr_xml.length>0 ) {
sb.append( "\n \n" );
for( int i=0; i" );
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}
sb.append("");
}
return sb.toString();
}
private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException
{
file.setLastModified( new Date().getTime() );
String xml = file_get_contents_tla(url, time_out);
if( xml!=null && !xml.trim().equals("") ) {
FileWriter fw = new FileWriter(file);
fw.write( xml );
fw.close();
}
}
private String file_get_contents_tla(URL url, int time_out) throws IOException
{
URLConnection urlConnection = url.openConnection();
//urlConnection.setConnectTimeout( time_out * 1000 );
//urlConnection.setReadTimeout( time_out * 1000 );
InputStream is = urlConnection.getInputStream();
StringBuffer content = new StringBuffer();
int ch;
while( (ch=is.read())!=-1 )
content.append( (char)ch );
is.close();
return content.toString();
}
private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException
{
Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file );
Node linksRoot = dom.getFirstChild();
NodeList links = linksRoot.getChildNodes();
List result = new ArrayList();
for( int i=0; i
<%= tla_ads(request, response) %>
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