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Today's Feature Article

5 Easy Landing Page Success Tips
Irena Whitfield

Landing page is also known as a squeeze page or a lead capture page, ie the page your visitor sees the first when they come to your site.

You can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. The advantage is that you do the work just once, and your traffic driving efforts can be focused onto just one effective method.

The following are tips to create a successful landing page that converts visitors into subscribers on a high percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as first name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily trying to make a hard sale or get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Success Tip 5: You can add a little audio giving your visitor more information and additional reason to subscribe. BUT avoid a huge video. Your landing page should load fast.

A final reminder in conclusion: in order to build trust, you can include your hand-written signature or a photo of yourself explaining who you are and how you can help your visitor through your free report on offer.

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Today's Motivational Reading

How to Have a Great Life
David A. Bush

What does it really take to have a great life? Some say all you need is a positive attitude. Some say you have to say and think the correct way. While others say you have to take the right actions consistently. But who’s right? Let’s find out.

Let’s look at a couple of different kinds of people to help us understand. First, there are the “get up early” people. These are people that always get up extra early, even on their days off, because they always have too much to do. They cut the grass every week, they wash their car every week or two, and they always have a perfectly clean house and yard. They have a to-do list a mile long and growing while they are working on it at warp speed. They don’t have time to dream about what they really want out of life or to do anything to help them grow as a person, because they just don’t seem to have time! No goals, no fulfillment, just work all the time with only a little enjoyment one or two weeks a year while they go sit on the beach and wonder if it’s time to rotate the tires on their car.

The up side is that they take care of their business. They pay their bills on time and always seem to have a little to save and just enough to get by.

The second group we need to look at are the sleep in people. These are the ones that hate the alarm clock with a passion, but view it as a necessary evil put here by the devil himself to torment us. These are the dreamers. They don’t like to do anything but have a good time and are miserable if they have to do any chores at all. They want more out of life, but are too lazy to pursue it, because it takes away from their “me” time. These people tend to get depressed and unhappy with their life and circumstances very easily. They leave things undone and are usually unorganized. This group has more alcoholics than the “get up early” folks because they are always looking for a way out of the circumstances they are in, while the “get up early” guys believe that their circumstance are the way life is supposed to be.

Neither group is really happy, one just deals with it better. They could both learn something from the other to find the perfect balance between the dream and the pursuit. In other words, if each group would learn the difference between what must be done and what has to be done, they could both be truly happy. Do you fit into one of these two groups?

The first group needs to let some of the busy work go and spend more time looking long-term. Figuring out what they really want in life and setting goals to get there, then redirecting some of their energy toward reaching those goals and letting some of the things that don’t really matter go.

The second group needs to learn to take care of the necessary things in life while allowing some time for the pursuit of their dreams. When they start making progress toward the life they really want, their motivation becomes stronger and they become happier and better adjusted.

So to answer the question from the first paragraph; who’s right? The answer is they all are. Life just takes some balance. The key is to know what needs to be done and what has to be done and to be willing to do it. Balance your life by setting goals for both long term accomplishments and short term needs and take action! And enjoy your life!

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David is the founder of the Inspired Growth Organization and is dedicated to the continued growth and advancement of every individual that subscribes to his newsletter Inspired Answers. As a born again Christian, he began Inspired Growth http://inspiredgrowth.org/

Today's Subscriber Article

Writing Web Copy That's Easy to Scan
Dan Wilson

It's easy to hold some romantic notion that someone's going to brew up a mug of coffee, curl up with her laptop on the couch, and browse your web site for a while. Trust me: that never actually happens (except in commercials). If people are visiting your site, they're there for a reason. As much care and love as we might put into crafting captivating copy, the honest truth is that most visitors won't actually read it. In reality, they'll probably scan it for a second or two to see if it's what they're looking for, and move on if it's not.

Create Visual Hierarchy

Creating a consistent visual hierarchy throughout your site gives your readers visual cues to the importance of various elements by using color, contrast, size, and relative placement. Working with a graphic designer at this stage can be critical. You can use style sheets to apply these rules consistently throughout your site.

Make it Easy on the Eyes

Don't tire reader's eyes with small type, brash color combinations and wide columns. Conventional print wisdom tells us to use serif fonts for body copy and sans-serif for headlines, but Web Marketing Today's user survey found that web readers tend to prefer sans-serif fonts. Type vendors have made strides over the last decade to optimize popular fonts for screen readability, but remember this golden rule: you can specify any font in your web pages, but people will only see the fonts actually installed on their computers. For this reason, I usually recommend commonly-installed fonts like Verdana or Arial.

Intro. Body. Conclusion. Repeat.

Remember back to fourth grade when you first learned to write essays? I can hear the teacher now: "Intro, Body, Conclusion." Dust off that phrase and hum it like a mantra while you're writing your web copy. Start by creating outlines -- for each page and every paragraph within that page. Intro - Body - Conclusion. Summarize the page content within the first paragraph. Now go back to each paragraph and summarize its content in the first sentence.

Headlines can Build Interest

Legendary adman David Ogilvy once stated that "four out of five people don't read past the headline, so when you've written your headline, you've spent eighty cents of your ad dollar." Though you may feel you've spent lots of time fine-tuning your copy, it's time to go a step further and give your paragraphs a heading. Your first aim is to summarize content, but if you can tease readers' interest, that's even better. Why not ask a question to be answered by the subsequent paragraph? (And while you're at it, see if you can use one of your key search terms in the heading or subheads to boost rankings).

Practice Makes Perfect

Like many art forms, writing effective web copy is a skill that grows with use. You don't have to change your site's copy all at once. I recommend starting with your most visible pages and working your way through the rest of your site applying these principles. Creating an easy-to-scan site enables visitors to find what they're looking for, read what's most important, and get further into your content-rich site without feeling bogged down.

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Dan Wilson is founder and principal of Brand, Etc. "Helping Outstanding Companies Stand Out." For over 13 years he has been assisting companies to define their brand more clearly and improve their marketing communications. http://www.brandetc.com/

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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