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Today's Feature Article

Michael Cheney Talks Traffic: Interview With A Traffic Expert

Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits. He has unveiled a new videos product - " Michael's Traffic Videos" which covers everything to do with traffic and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.

We managed to grab some time with him recently and quiz him on his favorite topic - traffic.

You'll get a lot out of this interview including a killer 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!

So let's get started.

Q. Firstly Michael, thank you for joining us today in your busy schedule.

A. Hey no problem. Good to be here.

Q. We all know that traffic is important but could you just explain a bit about traffic for the beginners out there?

A. Sure. Traffic is the lifeblood of any business online. Without it you just die. We all know that. But what a lot of us don't realize is that just like everything else on the Internet traffic changes very quickly. That is, the methods of getting traffic are changing all the time and that's where people get caught out.

Q. What do you mean by "caught out"?

A. Well people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality just because you know how to start a pay per click campaign or a little bit about search engines doesn't make you anywhere near a traffic expert. I'm trying to spread the word that there is a massive array of traffic tactics that most people aren't even aware of, let alone using or mastering.

Q. Can you give us some examples?

A. Sure. Offline for example. You might immediately think that getting traffic is a purely online activity but the truth of the matter is that there are lots of things you can be doing offline to get people into your website. And it's usually these sorts of areas that are being under-utilized and therefore there is less competition for that traffic as well.

Q. So by offline you mean advertising offline?

A. Not necessarily. That is one method, yes, but I'm thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I've had to become an expert in free ways of getting traffic in my time online.

Q. What do you mean - I thought you were running a successful online business with lots of cashflow?

A. I am. But it's not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.

Q. So are you saying you're against paying for traffic online?

A. No. No I'm not saying that at all. What I'm saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.

Q. So what particular offline methods are you referring to - can you give us some examples?

A. There's one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my websites. When I've shared this tactic with other marketers at seminars they've started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.

Q. So are you going to tell us what this method is?

A. No! (laughs) It's in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I've put some of them in an E-Book I' ve written. It is free though if people want to get it.

Q. So how can people get hold of it?

A. It's called "How To Avoid The Top 20 Traffic Disasters" and you can get it by going to " Michael's Traffic Videos" - you'll see it mentioned on that page.

Q. What's in it?

A. Well I really wanted to raise the bar on a free E-Book so I spent a lot of time creating it. It's 40 pages long and stuffed with juicy content on what NOT to do when it comes to traffic. As far as I'm concerned too many people out there tell you what you should do but not what you shouldn't do. That's where this E-Book comes in.

Q. Okay. I think we're about done is there anything else you want to tell everyone?

A. Just that if they are serious about getting more traffic into their website they need to go to " Michael's Traffic Videos" and get that free E- Book.

Q. Cool. Well thanks for your time Michael and speak to you soon.

A. My pleasure. Speak soon.

********************************
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Today's Motivational Reading

The Right Motivation
Irena Whitfield

Every day more and more new people come to the Net and receive an easy piece of advice: find a niche, develop a passion and make millions.

Even though it looks like a complete nonsense and hype, in its pure nature it is true BUT it's not that simple...

In fact, there is a secret: my own experience clearly says that you must passionately follow your plan, your star but this goal of yours must not be money. Ironically, the more you concentrate on making money, the less you will make.

Your passion must not be making money. You should sincerely, passionately work for a goal, ideal, dream...

Money is a by-product.

And this gives the answer to the all-present Internet question: Why do so many people fail?

Easily: if you are on the Net for a while you may notice that only a tiny percentage of people want really work for their dreams. They rarely want anything else except fast money and are ready to buy hype, scam,.. whatever, if only it is presented as a secret to fast riches.

A little example: if I publish a recommendation for an excellent tool useful for webmasters to make their work easier, faster, more automatic, hardly anyone notices. But if I mentioned half-hyped information related to a stock purchase, thousands of people are immediately after me, chasing me for more.

I do understand the money chase. No one can live without money, and I definitely don't say you should but it's the way that decides whether you succeed or not.

Chasing money can hardly be a profession like chasing your luck. This chase makes people exhausted, frustrated,... failures.

The other part of the secret is that the passion for your goal must be sincere. If you just make yourself do something because you are told so, it will not work. You won't achieve your goal, and you won't make any money either.

However, if you become a person burning for a goal, miraculously you will suddenly attract everything you wish.

In other words, as soon as you develop your working 'success system', it's only sufficient to fill it with your goals.

I can guarantee every word I say because for all my life I have always been passionately following a goal, a dream with no regard to the cost or rewards and I always achieve that goal, make big money, set up another goal, make big money and still work long hours instead of lying around on the beach. Guess why? It's the working passion that drives me, not the money I make.

But if I ever worked on something just because I had to, it never brought any big results. Only a tiny example again: if I write an article because I feel I have to say something or comment a thing, such an article is always successful. And, if I write an article just because I need it for my next ezine issue, it's never up to much, I must admit. If you think a bit, you will find many sample cases like this in your own life too, I'm sure.

So, if you are in a situation now that you don't make the money you imagine, are looking for secrets, chasing fast money programs, jumping from an opportunity to another with no big profits anywhere, stop for a moment, revise your thoughts, your actions and goals, and give your life a different turn.

You will see different results very soon.

********************************
Irena Whitfield is the Internet Business Consultant you need if you want to succeed in your home based business. Get her Success Master Keys and start living your dreams. Click here

Today's Subscriber Article

How To Instantly Sell 65% More Of Your Products Or Services Adding language translation software to your website can instantly increase sales of your products and services worldwide.
Kenny Love

Even though language translation software has been available for several years now, few website owners are using it.

This is, I suspect, largely because website owners have not been consistently educated on the tremendous benefits of this particularly vital tool as well as its idea not having been widely promoted or publicized. As such, it is possibly considered more of a website embellishment than a business necessity.

This is ironic because, even though the Internet/World Wide Web literally presents us to the world via our websites, most of us simply (and perhaps, naturally) present our site information in our geographically limited and comfortable native languages.

Yet, in limiting our sites to our native languages, we are significantly decreasing our opportunities to not only show our interest in other cultures and their respective languages, but we are also eliminating our chances to create lifetime foreign customers, clients and their respective sales, as well as limiting our opportunities for true international business growth while establishing international business relationships.

To support my idea on why language translation software is a vital tool for any website owner, regardless of the nature of the site's business or the products or services that it distributes, as an example, while a good portion of the world speaks the language of English to some degree, other "first language" persons would, obviously, prefer and feel more comfortable with being able to review any website's content in their own native language.

If you are a natural English speaking individual, simply consider how you feel when you access a website that is in a language other than English, and a language that you do not understand. Comprehension can be a struggle, at best, and you are very likely to simply exit the site without further review.

However, in this particular instance, this situation does not only apply to English website owners, but from my experience of reviewing websites in other languages, it equally applies to non English sites as well.

However and again, it does appear that cultures outside of English markets tend to make more of an effort to reach out to English speaking markets by presenting their websites in, at least, the English language as an alternative.

Statistics reveal that by not having language translation software installed on websites, regardless of the sites' native language or how well the site produces financially, website owners may be losing as much as 65% in sales of their products or services that they could otherwise be enjoying if their site presented itself in multiple languages.

This is because these particular foreign markets are not even aware of the sites since the single language sites do not make a proactive effort to promote and publicize themselves to foreign language individuals. This is a great disservice to both the website owner as well as to the prospective website visitor.

By default, it is safe to assume that a respectable number of potential foreign language customers and clients searching online "accidentally" discover any given site, yet, will pass on reviewing the site if it is not in their native language. However, consider the greater chances of attracting those same foreign individuals as sales prospects or lifetime customers if only the site were available in their native languages.

In this age of competition and niche market specialization, any website owner can utilize all of the assistance and information available to not only maintain their site's sales, but to continually increase sales as well.

Now, regardless of what you currently earn from your website annually, imagine what the financial impact of a 65% increase in online customers or clients, a number of whom are likely to translate into online buyers, could do for your annual income compared to previous years.

Also, consider how beneficial your having already established a relationship with your foreign customers or clients via having their native language available on your site can tremendously benefit you should you attend business conventions or other business related functions in their countries.

At the very least, you will have an immediate advantage over your competition that has not taken the time to consider the greatly added value of installing language translation software on their websites and how it can benefit them dramatically.

********************************
Kenny Love is president of MuBiz.com, a firm specializing in promotion and publicity for the entertainment industry as well as representing unique products and services. To discover more information regarding language translation software and how it can immediately benefit your website, visit Kenny at http://www.MuBiz.com/MultiSpeak.html

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

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"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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