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Today's Feature Article

Ten Top Reasons Why Authors Need a Web Site
Judy Cullins

If you have your own web site for your informational products, you will get to keep all of the money after expenses--always a great advantage, and you will be seen as a market leader in your field. Here are 10 reasons you need a web site.

You may think, "Why not let other web sites sell my book?"

Maybe you've already put your print book into POD and are listed on a web site. Many authors who think they are non-techie, do this. They may do this because it "sounds" cheaper than doing their own site and book delivery. But notice just how many sales and profits these POD author's get. Just listed with 20-40,000 other books and a few lines about your book will not make your book stand out from the crowd as it does with a sales letter on your own web site. Another problem with one at a time print and delivery, the author has little control over his book. And, the price charged may be too high for a type of book that doesn't have a specific audience who wants it.

If you have your own web site for your informational products, you will get to keep all of the money after expenses-- always a great advantage, and you will be seen as a market leader in your field. With a little mentoring, this can be easy and inexpensive.

Top Ten Reasons

1. Enhance your online and brand presence with your particular "branding"--why your product or service is the right choice why you are the preferred expert over your competition.

For instance, the one who says I can help you make your book dream a reality, faster, cheaper, and easier. How? Through designing every part of your book to sell copies--before you write a single chapter applying the nine "essential hot selling points," and how to write each chapter much faster with less editing using the "fast-forward" technique.

2. Enhance product awareness.

When your targeted visitors come to your site to see your free articles and tips, they will become aware of the products you offer. They may not buy the first time, the second or even third time, but if you keep your site updated with new information every week and mark your site that you have done so, your visitors will keep coming, and up to fifty percent will buy.

3. Boost your leads and data base fast.

When you entice your reader with a free report or ezine, they will leave their email address at your web site. Then, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.

4. Reach new customers worldwide.

Once you get up on the web, many people will come to your site from all over the world. Your ezine or teleclass can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates. With your free content such as articles, only targeted buyers come, bringing you a much higher rate of sales.

5. Add a new sales channel.

Maybe people know you or your products offline through networking groups or other business ventures. A web site makes you even more respected, and online prospect buyers expect you to have a web site because they love the convenience and speed of online ordering. A web site is your office. Think of the money it saves you from renting one.

6. Increase your existing sales channels.

You may also want to send out occasional post cards, give talks to interested groups, give book signings or radio interviews.

Here, you offer take home follow up product ordering page-even for eBooks. Here, you capture your audience's emails by having them sign up for your free ezine or report. On the radio, you can offer your 800 toll free telephone number.

Like me your can offer yourself as a guest speaker for a teleclass on one of your hot topics. On the write ups and on the call, offer a special price on one of your books. Orders will stream in!

7. Reduce support costs.

You would spend far more on rent for a real office and need more equipment and furniture plus more support staff. Online/web marketing is far easier, cheaper and more effective than the mail, telephone or fax. And, when you automate book and coaching sign up and delivery, the sales will roll in like a tropical storm. Using 1shoppingcart has totally catapulted sales for your coach.

8. Reduce the cost of doing business.

In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. They can be downloaded and you don't have to do phone orders. You reduce your dependence on other sales channels such as the brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 80%. Online bookstores may accept your eBook or print book readily. Visit their sites such as http://www.BookLocker.com or http://www.Amazon.com for details. One thing from your coach-you can make much more money on your sales when you offer your own web site with a good sales letter on it for each book or service.

9. Increase your profits up to ten times.

When you sell your print or eBook to an online Book-selling site, you may receive a commission up to 50%. When you sell your print books Online, they will give you around 30% royalties delivered by check every few months. These monies support the author, not the unwieldy publishing monolith who spends most of its time and money on big-ticket authors. Remember though, you must attract new prospective buyers to that site, so think of writing and submitting articles as your number one way to do this.

10.Reduce your marketing time because email communication is short, fast, and gets to the point quickly.

You don't have to spend time buying stamps and special envelopes and stationery. With a computer assistant, you can look like Barnes and Noble reaching many thousands of online buyers by putting ongoing attention and maintenance on your site. With a little mentoring you too can get thousands of daily visitors instead of just a few.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your buyers. When they order on your site you can keep track of them, put them in your address book, and send them follow up information, free bonuses and requests.

Remember, your web site can cost only $500 when you put up just one sales letter and order page. So, don't let price hold you back. Without your own web site, not many will be able to discover your unique, helpful message and fill your bank account too.

********************************
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 11 eBooks. Write your eBook or Other Short Book Fast! and monthly free ezines, Subscribe and get free eBook "20 High Octane Book Writing and Marketing Tips."
http://www.bookcoaching.com

Today's Motivational Reading

How To Improve Your Spending Habits
Shawn Wiederin

Impulse spending is a result of you and your family believing you need something or your family having easy access to money. Money that can be easily accessed by using a credit card or via your checking account. These are methods of payment that should be avoided. Impulse spending is also caused by lack of financial planning. People spend too much because they don't make a list (plan for) of items that they need to purchase at a store.

How Does Quick Access To Money Affect My Spending? Psychologically it's easier for you too impulse spend when you have access to a credit card or even your checking account. You have a "I'll pay it later" mentality, or you believe that writing a check out "is no big deal" because there is enough money to cover your spending.

How Can I Stop My Impulse Spending? Learn to operate on cash-only and your spending mentality will change. You will now fully realize the value of your money, and you will not be quick to impulse spend. It worked for me, and it can work for you.

For the next 7 days only use cash when you need to spend money. Continue to follow this process. You will find yourselve making less impulse purchases.

How Making A Shopping List Will Improve My Spending A list shows you specific actions that you must take to complete an activity. Your shopping list is like a "to do". You have specific actions you need to finish to complete your to-do list. This same concept can apply to shopping.

Make a list out prior to shopping and you will know the specific actions (i.e. items that will be purchased) prior to completing your shopping. Follow your list and you will have less of a chance of impulse spending.

Operate on a cash-only basis and use a shopping list whenever you shop. This will lead to less impulse spending.

********************************
Shawn Wiederin Author of "What Mom and Dad Should Have Taught Me About Money". Discover How To Build Wealth at http://www.savemorespendless.com

Today's Subscriber Article

TOP 5 Reasons WHY Affiliate Marketing Is The Quickest Way To Get Started Online
Cory Threlfall

Looking to start a home based business online for some extra $Cash$ and are looking for ideas on How-To get started as quickly as possible with as little or NO start up costs?

Well... let me share with you my idea on how 'Anyone' can get started online within the next 24 hours without a website or product of their own.

Are you ready?

The quickest way 'Anyone' can get started online is by becoming an - Affiliate Marketer.

What is a Affiliate Marketer you ask? The answers simple. You simply market others peoples products for a cut(usually between 30-70% commission on every sale made by you).

That's as easy as a definition gets, so I hope you get the picture.

Now that you understand what the quickest way to get started online is its now time for me to explain to you the "TOP 5 Reasons WHY" this is the answer.

Reason #1. NO Domain Costs.

The beautiful thing about being an affiliate is they supply you with a unique Domain with your affiliate ID for you to promote. Though some affiliate domains are quite ugly, the fact remains that you don't have to worry about paying to register any domains to get started with your promotions.

There are advanced affiliate marketing techniques using domains but I won't get into that here.

Reason #2. NO Hosting Costs.

By being an affiliate you don't have to worry about web hosting because once you sign up as an affiliate you get your own unique URL which simply redirects your potential customer to the main affiliate website.

Again there are advanced affiliate marketing techniques that require hosting but that's a whole other article in itself.

Reason #3. NO Product to worry about creating.

Once again the advantage to being an affiliate is that you don't have to worry about creating your own product. That's why you became an affiliate in the first place.

Reason #4. NO Website or Salesletter to create.

Creating a profitable Website and Salesletter can be quite the costly task especially when it comes to your salesletter.

By being a affiliate you can choose a good converting affiliate product and not have to worry about all the Trial and Error and testing involved when setting up a direct response website.

Reason #5. NO Refunds to deal with.

This again is another benefit to being an affiliate and that is you don't have to worry about dealing with any refunds from customers who are unhappy with their purchase.

The less headaches you have to worry about the better.

Well, that's it. Those are my "TOP 5 Reasons WHY".

Don't get me wrong, I'm not saying don't start your own website, I'm simply sharing with you the quickest way to get started online.

You definitely will want to set up your own website once you feel comfortable with what you want to do online as your own business.

Affiliate marketing is just a EASY way to get in the game and see how things are done online.

If you really want to see how the affiliate marketing Pro's do it online then I have a special Free report I'd like you to have that will show you a simple '7 Step Formula' for getting started.
(Right click this link and select 'Save Target As' to download)

Well, I truly hope you see the benefits to being an affiliate marketer and see my point as to WHY getting started online as an affiliate marketer is the most cost effective and cautious way to start your online home based business.

****************************************
Cory Threlfall is the Editor and Publisher of a online webmaster publication called... The Internet Wonders eZine, where you'll receive 'Daily' via the Web or RSS syndication Expert Articles, Product Reviews, HOT Tips, and More on how to Promote and Build your business online. Go NOW to ==>
http://www.internetwondersezine.com

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

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