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Today's Feature Article

Affiliate Marketing Basics: How To Convert Traffic Into Sales
Irena Whitfield

Whether you are in the online business for weeks or for years or whether you’re just getting started in Affiliate Marketing, one of the most important things you need is traffic specifically targeted traffic that you convert into sales.

Why? Because although it’s become somewhat of a cliche these days, the truth is, the money is in the list but that means YOUR list, not the list of the people whose products you’re selling at least not if you want to be successful.

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting. So, to do that, you need to write an ad and send people to a website where they can buy the product.

BUT there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s website, the ones who don’t buy disappear forever. And neither you nor the seller will benefit.

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page YOUR squeeze page. A squeeze page is a single page website that has one purpose to convince prospects to give you their contact information. Squeeze pages should be simple no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them the information they are looking for in your website. The information must be useful for your audience.

2. Offer them an incentive to give you their contact information. This could be a free report, a free newsletter, an audio or video product just make sure it’s related to the niche or affiliate product.

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. Once you’re making money from your first affiliate product, move on to the next and then the next and the next.

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a system and it runs almost on autopilot. However, there is NO SUCH THING as a business that runs 100% on autopilot and don’t believe anyone who tells you differently. Any real business takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.

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Today's Motivational Reading

Question to Answer: When To Use a Cash Advance
Irena Whitfield

This is one of the questions I receive the most often. If you regularly read my articles and books, you know that basically I do not recommend it and will always tell you that you should not borrow to pay your bills or buy consumables or make unnecessary purchases with no regard to what a great bargain you might lose.

However, there may occur a time to apply for a cash advance. It is when you are seriously short of cash and have no other alternative way to get it. Regardless of your financial situation, though, you must also make sure you are able to follow the repayment plan the cash advance company sets up for you. Don't miss any of the monthly payments because not only will it ruin your chances of receiving other cash advances from that company in the future, but you will also have to pay interest.

The interest on a cash advance increases every month leading up to the point where the entire loan is paid off. But, if you are in a financial situation which allows you to make all of the monthly payments on time, then a cash advance loan will probably be no problem for you to handle.

You should also take into account that a cash advance should be used as the last resort. Do not take out a cash advance loan, as said before, if you cannot make the monthly payments. Even if you think you can make the monthly payments, also make sure you work the interest into your figuring. The interest on a cash advance loan, especially when paid off late, can get to be pretty hefty, which is why you should consider taking out a regular loan if you don't plan on paying off your cash advance in a reasonable amount of time.

If you feel that you need to apply for a cash advance loan, then you must make sure you can meet the requirements of the repayment structure that the cash advance company sets up for you upon your receiving of the loan. If you miss a payment, then you will almost definitely get into serious problems and above all, ruin any chance of receiving another cash advance in the future.

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Today's Subscriber Article

5 Easy Ways to Ramp Up Your E-Book Sales
Irena Whitfield

It is quite surprising how many people think that once they've written their ebook, got their website up and integrated their shopping cart, they can sit back and start waiting for the money to come rolling in. They do not realize how wrong they are!

These days it's getting harder than ever before to be able to get people to notice you and just because you build it doesn't mean they're going to come.

So what is it you, as an author, should do?

Actually, thanks to all the tools that are available to you including Web 2.0 marketing your book and ramping up your sales is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing. Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book. The truth of the matter is that you're probably never going to get rich from writing one ebook.

So, before you start writing your first book, start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third.

Don't put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example, can you create a workbook from your ebook? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?

Sell more books at one time. If your book covers any one of a number of popular subjects self-help or development, home improvement, business, religion there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates. Your book could be just the ticket. Although you might have to go down in price what do you think sounds better? Selling one or two books at a time or selling box loads of them?

Once you've built up your credibility as a published author, it's time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market? If you don't like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar but not competing industries as yours. Explore ways for you to provide value to both of your customers while you're cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist.

Offer free drinks or desserts to any of the florist's customers who bring in a special card that you've provided to them when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

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Want To Make Passive Income While You Sleep? Discover how you can now quickly create your own branded cash producing viral ebooks with just a few clicks that spread all over the web. Click here:
http://www.thecassiopeia.com/viralexplosion.html

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

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