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Publishing dates:
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Next Issue is supposed on 4th May 2008.

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Today's Feature Article

Viral Marketing In Its Purest Form: Product Review
Irena Whitfield

There are many ways to increase the amount of traffic to your website, and one of the most effective and easiest methods is known as Viral Marketing.

To use viral marketing to its fullest potential, you will need to employ many different techniques into the marketing plan of your site.

Some include great looking graphics, pre-written emails, integration marketing strategies, pre-written articles and blog posts, etc. All of these will help to increase the traffic to your site by offering incentive for your existing members to do the promotional work for you.

One of the best and under-utilized viral techniques is to provide a simple way for your existing audience to tell their friends about your product or service.

Trusted endorsements by friends is the best form of advertising.

And what's even better: it costs nothing to implement.

Many tell-a-friend scripts have been effective to a certain degree, but they lack the features necessary to cause a viral wave of traffic that we'd all love to experience on our sites.

Well, the same marketer who created the most incredible Viral Marketing script that has revolutionized the Internet marketing industry and made viral marketing easy for virtually everyone has just created a new tool that has been responsible for over $209,349 in extra sales just from two beta testers using it in it's raw form.

The marketer is Mike Filsaime, and the new tool is Viral Friend Generator: Mike has just launched the completed version and I am really impressed.

Viral Friend Generator is the next evolution in tell-a-friend technology.

In less than five minutes - that's the time it takes you to fill in the form and upload to your server... you can literally multiply the number of visitors and subscribers your web site receives by 300% or higher!

It is compatible with all of the major autoresponder services out there and has many incredible features that every other tell-a-friend script just cannot compete with at all.

Put your marketing efforts into high gear with this extremely powerful new and easy to use tool that was put together by the Viral Marketing Expert.

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If you want to read some great case studies with real results from this new software, then go to: http://www.thecassiopeia.com/tellafriendscript.html

Today's Motivational Reading

Question to Answer:
The Basics of Debt Consolidation and Refinance
Irena Whitfield

Nowadays most people realize the fact that the best way to repay their debts is to consolidate them. In this brief summary I would like to mention just the basics to make it absolutely clear.

Mortgages are secured loans that are given to first time buyers, homeowners and people who have bad credit. The loans refinanced for debt consolidation are loans offered against the equity of your home. Once you are accepted for the loan, you must repay the debt, which will include interest rates. Some refinancing loans have additional fees attached. The secured loans have collateral attached, means that if you fail to make payments, you are subject to foreclosure or repossession. The bank will come and take your home and sell it for the amount you owe.

This is why it is wise to make sure you know what you are getting into if you plan to refinance or consolidate your debts. Some loans permit buyers to repay the loans in 25 years, while others allow 30 repayments. Few of the lenders available on the Internet that offer refinance loans for consolidation of debts are aware that people go through hard times- or at least they don't deal with people directly enough to actually feel this hardship through talking to them.

On the loans that offer lower interest rates, combine payments for debt consolidation. If you can manage to pay for the loan in the time stipulated, it is likely that you will take less time to pay back the loan amount borrowed. Once you find a lender to refinance your mortgage and combine your bills for debt consolidation, you will receive a loan based on capital and interest.

The Repayment loans for refinancing and consolidation make it easy, since the lenders will combine the interest and repayments into one monthly installment. Still, few lenders will allow you to repay the interest rates only; however, be aware that these types of loans do not combine your payments for consolidation; rather they put you at risk in some instances.

Still, there are several types of loans available that will help you refinance for debt consolidation, so keep an open mind and mull over your choices carefully before you make a final decision.

Although I strictly recommend that you take your time before you sign any agreement, I want to stress that it is vital you start solving your debt problems fast - the earlier you take the necessary steps, the faster you get out of the mess.

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Want to learn more about managing your money the right way? Get the Financial IQ Guide:
http://money.thecassiopeia.com/

Today's Subscriber Article

You Don't Have To Wait To Be Published
Georganne Fiumara

You don't have to wait for someone else to publish your words if you publish them yourself on your own blog.

Blogs are big, and anyone can choose to write one. If you make the right moves, you can attract more attention and make more money with a blog than if you have just one article published.

BUT, if you want to write a blog that gets read and keeps your audience coming back for more, you have to follow the basic rules of writing for an online audience.

Here are 5 tools you can use right now to write copy that compels your visitors to read what you write and buy what you are selling:

1. Use conversational copy. Talk to your readers. How do you talk? When you speak do you use contractions? Do you use colloquialisms? Write like you talk and you'll make a better connection with your readers.

2. Use active words. Do you want to compel your readers to act or command them to act? Do you want your readers to benefit from your product or do you want it to change their life? Words have power. Find specific active verbs to paint your copy, to make it exciting and lively.

3. Make your copy benefit oriented. Honestly, your readers don't care if your lawnmower has a push button start. What they care about is that the lawnmower starts easily. Your owners don't care if your lawnmower has a tight turning radius. They want to know that mowing around their rose bush is easy and doesn't require a 30-point turn. Sell benefits not features.

4. Use common language. Make sure that you use words that people know. Absolutely do not, even if you're writing for rocket scientists, use tech speak or jargon. Not only is jargon boring but also you'll lose your audience if they don't know what you're talking about. Do use words that people are familiar with and can connect to.

5. Use emotions. We all want to feel smarter, richer, happier, thinner, more respected and so on. Use these emotions and emotional needs to connect with your reader. For example, "Do you feel paralyzed every time you have to go shopping? Do you hate trying on clothes? Does stepping in front of that three way mirror strike fear inside you?"

Compelling blog copy has many business building benefits. It will keep your visitors glued to your site. It will bring visitors back to your site. It will generate traffic and increase your search engine ranking. Compelling copy also sells!

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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