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Publishing dates:
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Next Issue is supposed on 15th June 2008.

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Today's Feature Article

15 Great ways to Get Traffic to Your Website
David Riklan

Many of our partners have asked me for advice on how to increase traffic to their website.

To help all of you better understand what's working for small to medium size websites, I have enclosed a list of 15 techniques we've used to help build SelfGrowth.com into a site that draws over a million visitors a month.

Here they are:

1. Create useful content on your website. Nothing else is as important.

2. Update your useful content regularly. Today's web audiences expect to see fresh material, and having regularly-updated content will keep them coming back.

3. Build sticky and interactive pages on your website including discussion boards, comment capability and anything else that helps build community.

4. Create an e-mail newsletter. This is an extremely effective way to link back to your website and continuously drive traffic.

5. Seek out partnerships with other people with e-mail lists to promote your website.

6. RSS Feeds are a great way to keep visitors informed of fresh content on your site. For an explanation of RSS Feeds, see
http://www.thecassiopeia.com/rssfeedvideo.html

7. Create an affiliate program to promote your products and services.

8. Use Search Engine Optimization techniques to get listed naturally at the top of Google, Yahoo and other search engines. Read more here: http://en.wikipedia.org/wiki/Search_engine_optimization

9. Podcasting. Podcasts are a great way to build a regular audience and keep them coming back. See http://www.thecassiopeia.com/podcastingvideo.html

10. Invest in Pay Per Click Advertising (ie. Google Adwords and Yahoo) to drive targeted traffic to your website.

11. Submit your articles or book excerpts to other websites with links back to your website.

12. Blogging. Blogs are a fantastic way to create fresh content that builds a regular audience. You can use the following tool to find out which blog software is right for you: http://www.weblogmatrix.org/

13. Social Networking. Build profiles on popular social networking sites such as MySpace, Facebook, or Linked In. You can use these profiles to connect to others with similar interests and send them to your website.

14. Social Bookmarking. For more on social bookmarking, see: http://www.thecassiopeia.com/socialbookmarkingvideo.html

15. Invest in other forms of paid Internet advertising including banner advertising.

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Today's Motivational Reading

Question to Answer:
How Will Consolidating My Debts Affect My Credit and My Overall Level of Debt?
Irena Whitfield

Consolidating your debts is essential if you want to avoid the interest trap and subsequently future grief and stress. Debt consolidation solutions relieve individuals and families, as there are few feelings worse than being overwhelmed with debt; it carries over to burden you in every other problem you encounter.

Many debt consolidation organizations and companies tell you that if you pay the least amount of money, applying it to your bills will take you forever to repay your debts. This is true; however, if you are paying the least amount, it is showing effort on your part.

After attending classes, studying law, and studying credit repair solutions, I found that requesting help from a debt consolidation company in comparison to paying off your debts on your own strikes against you. In other words, if you have to use an outside source to pay your debts, then it shows that you are not responsible for your own money management.

Debt consolidation services claim to offer simple methods to reduce your bills, rolling them into one monthly installment. However, some companies will charge hidden fees, coupled with high interest rates. Therefore, you are not getting out of debt any sooner than you would be if you were paying the least amount on your bills. Many of the debt consolidation services will make it easy for debtors to apply for a loan or else a solution to help them get out of debt.

Few companies will make up slicks that attract consumers, leading them to believe that help is available now. However, it took you a short time to land in debt; it will take you longer to get out of debt. Therefore, do not fall for any company slick; rather, adventure into research, looking for the companies that will help relieve you from overwhelming payments and at the same time reduce your monthly installment. These companies will not charge you a fortune; rather they will help you eliminate your debts over a period of time.

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Today's Subscriber Article

Who's Visiting Your Website and What are They Doing There?
Irena Whitfield

Have you ever wondered who is visiting your website and what they're doing there?

Although it's never a good idea to speak in generalities when it comes to people - after all, we're all as unique individuals, there are a few basic personality types and certain common behaviors or characteristics that you can use to your advantage when it comes to creating your next Internet Marketing Campaign.

Let's start with the personality types. Based on the "Social Styles" type of personality classification, you'll find:

* Analytical. People in this classification are logical, detail and task-oriented. They want facts.

* Expressive. People in this classification are supportive of others, expressive and outgoing. They tend to go with their guts.

* Amiable. People in this classification are loyal, dependable, consistent and hardworking. They like to dig until they ferret out all the available information.

* Achiever. People in this classification are go-getters, driven, forceful and practical. They make decisions quickly and don't want to waste time.

So how do you design your marketing campaign to meet the needs of all these different personality types, especially when you're just starting out and money is tight?

The best way is to come up with a plan ahead of time, and provide information in the ways that it will be best received by the different personality types.

Still confused? Here are some things to keep in mind that will help:

* Remember your marketing campaign goals. What do you want your visitors, prospects or customers to do? Give you their contact information? Make a purchase? Make sure that whatever tactics you're using will help you achieve your goals. And from there, use tactics that will do one of these three things:

~ Attract visitors to your site. Attraction methods can be anything from articles to videos to blogs to Podcasts. It can be using social media sites to your advantage or creating a following among readers of your Blog.

~ Convert visitors on your site. This means get your visitors to take whatever action you want them to take. It could mean signing up for your newsletter - giving you their contact information, buying a product or attending a Teleseminar.

~ Retain their loyalty. Once you've converted them, you want to keep them happy and coming back for more. You retain customers by offering an ongoing newsletter, providing some type of customer loyalty program or even keeping them involved and engaged through social networking sites.

The more you know about who's visiting your site and what they're doing there, the easier this becomes.

There are plenty of ways you can "spy" on your visitors. For example, if you have a Google account - and if you don't you should, they're free and they offer lots of goodies, you can sign up for Google Analytics. It's free, and it will give you lots of very valuable intel about visitors to your Website such as how people are finding your Website - search engines, direct search and referred from other sites. It will tell you what keywords visitors used to find you, what pages they visited, how long they stayed even what page they were on when they left. By knowing this information you can increase your ROI (Return On Investment) for any Internet Marketing Campaign.

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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