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Today's Feature Article

7 Ideas for Viral Marketing
Irena Whitfield

Viral targeted traffic is the real blessing for any business. It's free, efficient and automatic and so profitable. So, here I give you seven simple ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice intact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.

7. Create Free .pdf Ezine Version. If you publish your Ezine, create . pdf version and allow people to give away this version of your ezine. Plus you can allow people to put their ad in it and you have a very efficient protional tool.

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Today's Motivational Reading

Developing A "Lucky Streak" That Never Ends
Alan Tutt

One of the most influential Self-Image beliefs is one that says whether we are lucky or unlucky. This one belief affects many other beliefs, including those beliefs that define whether we expect other people to respond well to us, and whether we expect to do well on task-oriented projects involving no one but ourselves.

Even if you reject the idea that our beliefs have an influence on the world around us, you can probably accept the idea that our beliefs affect the decisions we make leading to whatever results are produced by those decisions.

When a person believes they are 'unlucky', they are less likely to take action leading towards personal fulfillment and are more likely to give up when encountering an obstacle. They almost expect to fail, and who enjoys wasting their time on a project doomed to failure?

Those with a belief in their own good fortune are more likely to take action and to persist with the project until they get the results they want. Even if our beliefs did nothing other than affect our decisions, this alone demonstrates how a belief in good luck produces more positive results.

My own experience, and the experiences of many others, proves that our beliefs have a greater influence, and that they can alter the course of events outside ourselves as well. Someone who believes they are lucky will win games of chance much more often than someone who believes they are unlucky, for instance.

So where is your belief about how lucky or unlucky you are? To properly determine this, it's important to calibrate a scale on which you can measure the strength of your belief.

The concept here is that when you ask yourself a question, such as "Do I believe I am lucky?" there is a feeling that comes along with the mental answer. This feeling changes depending on the strength of the belief. But before you can ask yourself the important question, you have to start out asking questions with absolute answers to mark out the endpoints of the scale.

Calibrating a belief scale entails asking yourself a set of questions that are guaranteed to produce strong yes or no answers, such as "Do I believe I know my own name?" and "Do I believe 2+2=4?" to set the 'yes' end of the scale, and "Do I believe I live on planet Mars?" to set the 'no' end.

For the purpose of measuring the strength of a belief, we label the 'no' end of the scale at 0% and the 'yes' end of the scale at 100%. When you believe something 100%, you consider it an absolute fact, like 2+2=4 or knowing your own name. When you believe something 0%, you consider it nonsense, like the idea you're living on planet Mars.

Once you have calibrated your belief scale, now ask yourself, "Do I believe that I am lucky?" How does the feeling that comes up with the yes/no answer compare with the endpoints established earlier? Is it closer to the "absolutely yes" end of the scale, or closer to the "absolutely not" end of the scale? If you had to put a number on it (from 0 to 100), what number feels right?

A 50% belief (halfway between 'absolutely yes' and 'absolutely not') shows that your belief is split equally between "I am lucky" and "I am unlucky". Beliefs in this area of the scale indicate that your experience is balanced between positive surprises and negative surprises.

If your belief in your own good fortune measures low, such as under 30%, you can probably remember more unpleasant surprises in your life than happy ones. This belief that you are unlucky will create more obstacles than necessary and prevent you from being truly happy in life.

So how do you change a belief into something more helpful?

There are many techniques available, but perhaps the easiest one stems from a concept called "pacing and leading."

Pacing and leading is a concept from NLP (Neuro-Linguistic Programming) and is a technique taught to salespeople to persuade resistant prospects into believing that the product or service being sold is desireable. We can use the same technique on ourselves to persuade our inner minds into believing that we are lucky.

To use this technique, start with a series of statements you currently believe 100%. These can be anything, such as:

• I know that 2+2=4.
• I know that I know my own name.
• I know that I am on planet Earth.
• I know that the sky is blue.
• I know that I am sitting in my office. (or wherever you happen to be at the moment.)

This series of pacing statements establishes a feeling of confidence and trust. You believe the things you hear, and your inner mind expects the pattern to continue.

Immediately after saying your list of pacing statements, say a statement that 'leads' towards what you want to believe. In this case, "I know that I am lucky."

So now the full list of statements looks like:

• I know that 2+2=4.
• I know that I know my own name.
• I know that I am on planet Earth.
• I know that the sky is blue.
• I know that I am sitting in my office.
• I know that I am lucky.

Repeat your list of pacing and leading statements a few times and then measure the strength of your belief in your own good fortune. You'll notice that your belief that you are lucky is now stronger than it was just a moment ago.

As you repeat this process, the strength of your belief will automatically grow, and eventually when you ask yourself, "Do I believe that I am lucky?" the response from within will sound like "Yes! Of course!"

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Alan Tutt, author of Choose To Believe: A Practical Guide to Living Your Dreams, has created a simple, step by step plan to discover and MEASURE your beliefs, then CHANGE them quickly and easily. Find out how by clicking here!

Today's Subscriber Article

4 Easy Steps to Stop Procrastination
Rigdha Acharya

Are you a victim of procrastination? Do you often find yourself unable to meet deadlines because you spent too much time in front of the TV, cooking or even sleeping? Well, I was exactly like that just a few years ago. But, that’s now Past. These days, I can set goals and achieve them easily without any complaints. And you can do the same.

Here are a few tips to get you started.

1. Plan your daily must-do activities. Draw up a to-do list; preferably, write it down on paper; or, use a computer if you prefer. And, include all the MUST do’s in your list. These are things that must be done today. Period.

2. Prioritize the activities, the more important ones taking precedence over the less important. If there are urgent things to do, but not important enough to be worried about if not done, put them below the important ones. The idea is based on the established principle that 80% of rewards come from 20% of effort directed towards accomplishing important work.

3. Start working: Even if the deadline is 5 days from now or a month from now, starting out on an important project will help you avoid stress and do it well. When you start a major project just the day of the deadline, you are bound to stress out and leave out important points. Get in the habit of starting things before the deadline.

4. Start working bit by bit. Things may seem like huge mountains at first but it is important to stay calm. Just start working on the project or task on hand and don’t worry about getting it perfect. You still have a lot of time to iron out the details. Remember to start well before the deadline so you can focus on finishing the task and then ironing out the details. Trying to get everything right on first attempt is the best excuse used by procrastinators!

Procrastination is a deadly disease and it not only kills motivation but also your chances of success. Stop procrastinating right now and start achieving your goals.

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You do Want to Achieve Your Goals, Don't you? So, stop wasting your time. Overcome procrastination and achieve all your goals easily. To learn how you can turbo charge that by managing your time properly click here.

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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