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Publishing dates:
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 1st November 2008.

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Today's Feature Article

What Works & What Doesn't in Internet Marketing
Irena Whitfield

All the Internet business owners have one activity in common which they perform every single day: they are all seeking for ways that work in Internet marketing.

Everyone on the net today knows that one of the best tricks is viral marketing BUT even this must be done right to make it work for your home business.

So, stop the enforced email forwarding! Trying to force or bribe people to forward your info to their friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially, when you tell your visitors nothing about their friend's or family’s privacy in the space below the email form.

A true viral campaign gets forwarded because consumers are compelled to do so by the quality of the content, not because you bribed them with points or something else.

What will not work:

* Forcing your email recipients to forward your message to their friends and family: if you add a line at the bottom of your email that reads something like: Please feel free to forward this message to a friend, your email will more probably get deleted than forwarded.

What will work:

* Offering something worth sharing like a valuable discount, vital information or an incentive for sharing like additional entries into a sweepstakes or premium service.

Relevant and fresh information, research, or studies included in your email might encourage the recipients to share your content with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the email recipient eager to share it.

Oops! I almost forgot one really important thing: you can create a brilliant email following all the rules, but if a consumer visits your site and has an experience less than what was promised, you are going to achieve viral marketing, alright the bad kind. So be certain that your product or service is ready and is as advertised.

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Irena Whitfield is the author of best-selling publications for entrepreneurs: Entrepreneurs' Bible, Financial IQ Guide, 7 Steps to Online Success, Success Tips... Check them here and get your home business to a professional level: http://money.thecassiopeia.com/

Today's Motivational Reading

Get Ahead in Tough Times
Peter Murphy

In hard times it can be difficult to stay positive. You may even have a lot of days when you think "why bother?" or what?s the point?"

When we have so much bad news coming at us both on TV and online 24 hours a day it is almost no wonder that we get discouraged and distracted so easily.

We Still Need Completion

Staying motivated enough to be able to see things through to completion is something that is needed more and more at times like this. Otherwise the constant negative messages will make us want to simply give up.

How To Stay Motivated And Beat Distractions

1. Figure out what it is that stops you.

Why are you constantly flitting from one thing to another? Do you just lose interest? Are you too busy? Friends come over to see you - what is it?

Become aware of how you put off doing what matters. Then, make small changes to how you structure your day to eliminate these productivity vampires.

2. Choose the important things in your life.

After you decide what is distracting you, you then can start to look for ways to stop letting those things interfere. Select some goals and get more focused on these things.

Take a few moments throughout the day to refocus - to remind yourself what your goals are and why you want to achieve them. Think more about the important activities and block out the lesser tasks until later.

3. Learn to say no.

Some activities just have no real value, or are merely time wasters. Try to eliminate these things and stay focused on your goals. Create more time to accomplish your goals by cutting out some things that have lesser values than your goals.

You can be diplomatic and say no. You have every right to give priority to your objectives without taking on the problems of everyone else in your life.

4. Be more goal conscious.

Put your goals where you can see them everyday - on your bedroom, or bathroom mirror. Then as you go through our day, they will stick with you more.

These little reminders are sometimes all you need to stay on track. A few practical changes can make a big difference to how well you stay motivated all day long.

These tips will help you if you are willing to start with number one and see it to completion.

Start small if you like and as your confidence grows build up to bigger goals. Remember to make this a daily habit and you will be able to keep on going even at times when you face setbacks.

You will finally overcome procrastination.

Procrastination is of no use to you in your quest to fulfill your dreams.

Lose those old habits and replace them with habits that lead to self-motivation and control over your life.

Now, you know what to do. The big question is how do you find the inspiration to begin and how do you stay motivated over time despite setbacks?

You already know what procrastination and low motivation is costing you. And you know deep down that nothing is going to change for the better until you do.

My suggestion for you today....

Take the 365 day trial of my step-by-step motivation system. And take 10 minutes a day to use The Motivation Accelerator Process on page 79.

Give yourself 10 minutes each day to improve the quality of your life. Do this and you will be stunned by your sustained motivation and renewed zest for life.

Why not reserve your 365 day trial:
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And do bear in mind... 2008 is soon going to be over. If you let things slide like you did last year we will be having the same conversation in 12 months time.

How much will that hurt? All you need to do now is unlock your personal motivation style - the step by step formula that works best for you and your lifestyle.

Do that and 2008 will be the year you took control of your life and felt secure and at peace like never before. Now imagine how good you will feel about yourself.

Today's Subscriber Article

Affiliate Program Tutorial
Allan Gardyne

You joined an affiliate program. Here are the 18 steps to take next

This Affiliate Program Tutorial aims to give you a quick overview.

It's your road map to success as an affiliate.

I've been earning a good living from affiliate programs since 1998. Based on that experience, this tutorial tells you the 18 steps to take to generate a useful income from affiliate programs.

No tricks. No gimmicks. Just solid, reliable methods designed to work for years.

You have the choice of many different ways of earning affiliate commissions.

In my experience, you'll have your best chance of success if you do the following. Find a niche and create a useful, interesting, content-rich, keyword-rich website on one topic and weave in affiliate links and AdSense ads.

This method - with the more recent addition of AdSense ads - has worked beautifully for me since 1998.

I urge you to master this basic method. It's a bit like serving an apprenticeship.

As part of your apprenticeship you'll learn SEO (search engine optimization) skills, copywriting skills and various other Internet marketing skills which will prove to be invaluable, whatever route you choose next.

With any luck, you'll have a bit of fun, too! I do.

I include Google's AdSense in this tutorial. Strictly speaking, AdSense is an advertising network. However, in many ways it's similar to an affiliate program. I think AdSense is fantastic. It's free to join, free to use and easy to use.

It's often much easier to earn good money from AdSense than affiliate programs, so it's essential that you include AdSense in your plans.

OK. Let's get started... by clicking here!

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You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.
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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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