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Issue #26 - Pathway To Success
Volume 8, Issue #26, 28th Dec 2008

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'Pathway To Success'
Volume 8, Issue #26, 28th Dec 2008
Publisher Irena Whitfield
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I have learned that if one advances confidently
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Henry David Thoreau

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    Editorial:

    Happy And Prosperous New Year 2009, my precious Readers!

    I want to thank you for your loyalty to me and Pathway To Success Ezine. I really appreciate each and every one of you and am very grateful for the business we do together and success we achieve.

    I hope that the coming year 2009 will be even better, more successful and more profitable for all of us in spite of the gloomy world economic forecasts.

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    Today's Feature Article

    Why Your Affiliate Marketing Program Does Not Produce Sales
    Irena Whitfield

    A quick look at ClickBank web page states there are over 10,000 vendors and over 100,000 affiliates. The ClickBank system is a dream situation for anyone looking to market digital products online. Easy setup and approval AND the best part there are over 100,000 affiliates who want to promote other people products. So essentially you have a built in sales force.

    What most of these 10,000 ClickBank vendors fail to realize is that just because your product is part of the ClickBank marketplace - it does not mean that affiliates are going to run to you in droves and promote your product. What separates the products that are heavily promoted from those that barely see the light of day, boils down to two factors:

    1 - The product salespage's conversion rate: the percentage of visitors who purchase after reading the salespage

    When a visitor comes to a webpage their decision on whether to purchase a product has a lot to do with how effectively the product is presented and sold. The product must solve a problem for the visitor and the benefits to that visitor if they purchase the product must be adaquately explained and understood.

    Typically a useful product with a well-written salespage should convert 2-3% of the targeted visitors. If a websites conversion rates are much lower than this, it becomes very difficult for affiliates to spend the time and money to promote the product - the Return on Investment is simply not there.

    2 - The marketing and promotion tools provided by the vendor - banners, emails, subject lines, etc. Ask a professional mechanic to fix your car but only give him a hammer and and a screwdriver - and he will tell you flat out he won't do it. The mechanic has to have his full compliment of tools in order to fix your car.

    A quick look at the ClickBank marketplace will reveal that the nearly 75% of the vendors don't even provide their affiliates with any marketing tools. And it is also quite apparent that the most successful vendors do provide multiple promotion tools to their affiliates. When you provide your affiliates with a full compliment of marketing tools, such as tell-a-friend scripts, emails, signature lines, banners, etc. you then provide multiple channels and methods for the affiliates to promote your website.

    Understanding the metrics of your salespage - sales/visitors - and continually testing and striving to increase these, and developing multi-channeled marketing and promotion tools for your affiliates, are the two main factors that anyone selling a product with ClickBank or really any product online should keep your focus on. You want to develop the mindset of what you can do each day to increase your sales and cultivate your sales force (affiliates) relationships. Constant communications and notifying your affiliates of sales will keep your product at the top of their mind.

    ********************************
    Source: Discover how with a simple fill in the blank wizard you can automatically provide your affiliates with over twenty marketing tools. Click here. Plus get Effective Affiliate Marketing ebook by clicking here.

    Today's Motivational Reading

    Break Through Your Fears to Achieve Your Dreams
    Marcia Wieder, America's Dream Coach Marcia Wieder, America's Dream Coach

    Quote seen on a tip jar in a coffee shop:
    "If you fear change, leave it here."

    Do you dream about a life where you have impact, contribute to others and maintain a great lifestyle? As you get closer to fulfilling this dream (or any others), don't be surprised if doubt and fear surface. But rest assured that there are simple and practical steps you can take.

    The number one way we sabotage our dreams is by saying things like, "But, what if?" and imagining the worst. But, what if I ...

    • Fail
    • Succeed
    • Say or do the wrong thing
    • Don't know the answer
    • Get a client
    • Don't get enough clients
    • Can't quite cut it
    • Don't make enough money

    Unreasonable thoughts attack your rational mind, inventing terrifying tales, which further justify or magnify your fears. When you hear yourself say or think, "But, what if," you are caught in a common pattern of projecting fear and doubt into your dream. With this thinking, as you move toward your dream, you'll also move toward your fears and worst nightmares. With too much to risk, most of us give up or never even begin.

    1. If you feel afraid or indecisive, this simple exercise can help you stabilize. Draw a line across the center of a paper. On the top, write your dream in as much detail as possible. On the bottom, write out your reality (about this dream) including your fears, doubts and "but what ifs."

    Are you more committed to your dream or to your fear?

    Two things will cause you to be more committed to your fear.

    First, if you don't have a clearly defined dream. Second, if you project your worst fears into your dream, you'll choose reality because it's safer. But when fear is placed in its proper place, as part of reality, it is easier to be more committed to your vision and fear simply becomes something to manage.

    2. As you connect to your dreams or at different intervals along your path, you'll often run into the voice of your "Doubter." We typically ignore or obsess over this aspect, because it tells us everything that might go wrong. Left unattended, this voice can be disruptive. But turn the Doubter down and it becomes the voice of the "Realist," who primarily wants to know what you are planning, usually related to time and money issues. Early on, you may not have it all the details figured out, which is why going to strategy too soon can actually hinder or limit your dream.

    Interview your Doubter and be curious. Capture its needs, insights and wisdom by completing these sentences (multiple times):

    "The way I sabotage ____________'s (your name) dream is _______________."
    Example: "The way I sabotage Susan's dream is by having her doubt herself and quit."

    "When I am running _____________'s (your name) life, I _________________."
    Example: "When I am running Susan's life, I keep her too busy to focus on what's important."

    "What I need from ______________ (your name) is _____________________."
    Example: "What I need from Susan is for her to have faith, to get help, to breathe."

    3. Your Doubter can provide a list of obstacles based on its fears and concerns, which are either limiting beliefs ( an internal job) or require a plan (an external job). Some obstacles may be both and they can be real or imagined. The Dream Coach rule is, wherever there's an obstacle design a strategy to manage it. Make a list of your obstacles and identify which ones are negative self-perceptions or beliefs and which ones require strategies.

    Example: Obstacles List (for your dream to grow your business)

    • I don't know how. (belief and strategy)
    • I'm afraid I will fail. (belief)
    • I don't have the money. (strategy)
    • I'm too tired. (belief and strategy)

    The first step in managing fear is to identify exactly what you are afraid if. Just saying, "I'm afraid," can be a whitewash and keep you stuck Identify what you fear. If you are afraid you can't make a "full time" living or make " enough" money to fulfill your dreams, explore ways to check out your assumptions. Go find a mentor coach, talk to your fellow leaders or take a class on selling.

    Sometimes there is no evidence that this is the right time to pursue your dream, especially if you focus on your fear, or even some aspects of reality. Don't look in your checkbook, the stock market or in the approval of others for evidence of whether or not you should be afraid or believe in your dream. The place to look to is in your own heart. Can you believe in something because it matters to you and demonstrate that you believe in it by taking action? This is where powerful breakthroughs occur.

    4. Here's a critical and proven point. Beliefs are never neutral. They either move you forward or hold you back, but you choose what to believe. The way to move from limiting beliefs that hold you back to empowering beliefs that move you forward is through willingness, courage and practice. Be willing to believe in yourself and your dreams have the courage to act on what you believe. Develop this as part of your identity by practicing this behavior continuously until it becomes true.

    5. Are you aware of what typically stops you? For most of us, it has to do with something we dislike, are not good at, or that we have no idea how to tackle. It can be frightening and when that task is essential to the success of your venture, it could be your demise. Don't allow one need or issue to destroy your dream. Here are some options.

    • Identify the block or area of concern.
    • Decide if you are going to tackle it yourself.
    • If not, find someone who can do it with or for you.
    • Hire them or trade for something they need.
    • Get back into action on the areas where you excel.

    If your dream is to write a book but you can't type or are computer-phobic, this doesn't have to stop you. Learn a new skill or hire someone. If you can't afford that, explore bartering. If you are branching out into a new areas and lack knowledge or experience, educating yourself is essential, but does it make more sense to take a class or would it be faster and easier to find a mentor? Get creative and get going. The time you waste worrying would best be used seeking guidance and finding answers.

    6. Overcome fear and other obstacles (even time and money issues) by enrolling others into your vision. Master this skill and you'll accomplish bigger dreams with less effort. One of the most powerful ways to overcome the fear of not having clients/making enough money is to be able to talk to anyone, anytime and anyplace about their dreams in a way where they feel inspired. Ask what their personal or professional dreams are and explore how you can help them achieve what they want. Build enough value and the objection around cost often disappears. Here are the key steps:

    • Establish rapport and relationship.
    • Build value by asking good questions. If you're not interested, move on (or refer another coach).
    • Overcome objections by revisiting steps 1 and 2.
    • Secure an agreement by negotiating as needed. It could be for a meeting, to hold a party or class, to try your products. If your prospect says no, be courageous and ask why. Make specific requests allowing it to be easy for others to say yes.
    • Build an arsenal of winning behaviors and people that you can reach out to in a pinch. There's nothing worse than feeling desperate and having no place to turn. Develop a robust database of brilliant resources that you can access at any given moment. Build a community of fellow dreamers.

    Life will rush in, systems will fall apart and you may have meltdowns. Being a coach doesn't mean you won't have setbacks or ever be afraid. Quite the contrary. It's incredibly freeing to fail without considering yourself a failure or to be afraid and to risk any way. Big dreamers have ups and downs and live to tell. By sharing your life's experiences and magical moments of fear and of courage, you best serve your team members, clients and the world.

    ********************************
    Marcia Wieder is the author of Making Your Dreams Come True and Doing Less and Having More. Find out more about her programs and products
    by clicking here.

    Today's Subscriber Article

    3 Ways To Get More Traffic To Your Website With Teleseminars
    Bob Jenkins Bob Jenkins

    The number one issue faced by any business person with a website today is getting traffic.

    Without visitors to your website, how will you ever be paid for your products and services (or through your affiliate recommendations)?

    One solution to this problem is holding a teleseminar. A teleseminar is simply a phone call where somebody (i.e., you) talks to somebody else (i.e., a guest expert or just the audience) about a specific topic of interest.

    You don't have to have any specific educational background or be some kind of certified expert to hold a teleseminar just the courage to hold an intelligent conversation for about an hour about something you enjoy.

    Marketing with teleseminars gives you over a dozen ways to get traffic to your products and services. Let me highlight 3 of them for you right now. Teleseminars can...

    • Provide a live event for people to get immediate answers to their questions

    • Turn into articles and blog posts which are magnets for search engine-traffic

    • Connect you with new affiliates who share your teleseminar with others in exchange for a commission

    Let me describe how each of these 3 could work for you.

    Attract Traffic With A Live Teleseminar

    When you host a teleseminar, you provide a specific time and date for a group of people to gather together. At heart, most people are still social animals. Because of that fact, if people know they can get together with other people like them at the same time and date and learn or discuss their favorite topic, they'll show up.

    And if you provide a way for your listeners to ask you a question that you answer during the teleseminar then they' ll definitely want to connect with you after the call is over.

    Create Traffic Magnet Articles And Blog Posts

    A second way teleseminars can generate traffic for your website, products, and services is by turning into text.

    Most people talk at about 200 words per minute, and within an hour, you can create a 50 page transcript. Simply by breaking apart that text, you can create a dozen articles and many more blog posts with just a single teleseminar.

    You then submit those articles to article directories and ezine publishers to spread your message. Each article becomes a traffic magnet by connecting readers back to your website through a link at the end of the text.

    You can write weeks worth of search-engine friendly content by taking the same articles and breaking them up into blog posts you publish on your own blog or on someone else's.

    Get Affiliates To Send You Traffic

    My favorite method of getting traffic with teleseminars is by creating an affiliate program for the sale of your teleseminars, their transcripts, or additional calls you do in the future.

    Even before you hold a call, people are willing to pay in advance for the transcripts and/or the recording of your teleseminar. And once you start selling something online, you can invite affiliate marketers to promote your teleseminar product for you.

    In exchange for sending you traffic, you agree to pay a certain percentage of the profits a simple arrangement that's made very easy with software available today (ranging from free to quite expensive).

    Affiliates then spend their time and energy sending you traffic and you can spend your time concentrating on holding an excellent teleseminar.

    Start Getting More Traffic With Teleseminars

    These are just 3 methods of getting traffic with teleseminars that you can put into action immediately. And once you get started, you'll quickly realize that your traffic problems are suddenly not so large anymore!

    **************************
    Source: Learn how to use teleseminars to magnetically attract better customers, get more sales, and accelerate their growth using their phone. For your free copy of The 7 Secrets To Success With Teleseminars, visit us today by clicking here

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    <%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

      \n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("
    "); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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