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Happy And Prosperous New Year 2009, my precious Readers!
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Today's Feature Article
Why Your Affiliate Marketing Program Does Not Produce Sales
Irena Whitfield
A quick look at ClickBank web page states there are over 10,000
vendors and over 100,000 affiliates. The ClickBank system
is a dream situation for anyone looking to market digital
products online. Easy setup and approval AND the best part
there are over 100,000 affiliates who want to promote other
people products. So essentially you have a built in sales force.
What most of these 10,000 ClickBank vendors fail to realize
is that just because your product is part of the ClickBank
marketplace - it does not mean that affiliates are going to
run to you in droves and promote your product. What separates
the products that are heavily promoted from those that barely
see the light of day, boils down to two factors:
1 - The product salespage's conversion rate: the percentage
of visitors who purchase after reading the salespage
When a visitor comes to a webpage their decision on whether
to purchase a product has a lot to do with how effectively
the product is presented and sold. The product must solve
a problem for the visitor and the benefits to that visitor
if they purchase the product must be adaquately explained
and understood.
Typically a useful product with a well-written salespage
should convert 2-3% of the targeted visitors. If a websites
conversion rates are much lower than this, it becomes very
difficult for affiliates to spend the time and money to promote
the product - the Return on Investment is simply not there.
2 - The marketing and promotion tools provided by the vendor
- banners, emails, subject lines, etc. Ask a professional
mechanic to fix your car but only give him a hammer and and
a screwdriver - and he will tell you flat out he won't do it.
The mechanic has to have his full compliment of tools in order
to fix your car.
A quick look at the ClickBank marketplace will reveal that
the nearly 75% of the vendors don't even provide their
affiliates with any marketing tools. And it is also quite
apparent that the most successful vendors do provide
multiple promotion tools to their affiliates. When you
provide your affiliates with a full compliment of marketing
tools, such as tell-a-friend scripts, emails, signature
lines, banners, etc. you then provide multiple channels
and methods for the affiliates to promote your website.
Understanding the metrics of your salespage - sales/visitors
- and continually testing and striving to increase these, and
developing multi-channeled marketing and promotion tools
for your affiliates, are the two main factors that anyone
selling a product with ClickBank or really any product online
should keep your focus on. You want to develop the mindset
of what you can do each day to increase your sales and
cultivate your sales force (affiliates) relationships.
Constant communications and notifying your affiliates of sales
will keep your product at the top of their mind.
********************************
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Today's Motivational Reading
Break Through Your Fears to Achieve Your Dreams
Marcia Wieder, America's Dream Coach
Quote seen on a tip jar in a coffee shop:
"If you fear change, leave it here."
Do you dream about a life where you have impact, contribute
to others and maintain a great lifestyle? As you get closer
to fulfilling this dream (or any others), don't be
surprised if doubt and fear surface. But rest assured that
there are simple and practical steps you can take.
The number one way we sabotage our dreams is by saying
things like, "But, what if?" and imagining the worst. But,
what if I ...
- Fail
- Succeed
- Say or do the wrong thing
- Don't know the answer
- Get a client
- Don't get enough clients
- Can't quite cut it
- Don't make enough money
Unreasonable thoughts attack your rational mind, inventing
terrifying tales, which further justify or magnify your
fears. When you hear yourself say or think, "But, what if,"
you are caught in a common pattern of projecting fear and
doubt into your dream. With this thinking, as you move
toward your dream, you'll also move toward your fears and
worst nightmares. With too much to risk, most of us give up
or never even begin.
1. If you feel afraid or indecisive, this simple exercise
can help you stabilize. Draw a line across the center of a
paper. On the top, write your dream in as much detail as
possible. On the bottom, write out your reality (about this
dream) including your fears, doubts and "but what ifs."
Are you more committed to your dream or to your fear?
Two things will cause you to be more committed to your fear.
First, if you don't have a clearly defined dream.
Second, if you project your worst fears into your dream,
you'll choose reality because it's safer. But when fear is
placed in its proper place, as part of reality, it is easier
to be more committed to your vision and fear simply becomes
something to manage.
2. As you connect to your dreams or at different intervals
along your path, you'll often run into the voice of your
"Doubter." We typically ignore or obsess over this aspect,
because it tells us everything that might go wrong. Left
unattended, this voice can be disruptive. But turn the
Doubter down and it becomes the voice of the "Realist," who
primarily wants to know what you are planning, usually
related to time and money issues. Early on, you may not
have it all the details figured out, which is why going to
strategy too soon can actually hinder or limit your dream.
Interview your Doubter and be curious. Capture its needs,
insights and wisdom by completing these sentences (multiple
times):
"The way I sabotage ____________'s (your name) dream is
_______________."
Example: "The way I sabotage Susan's dream is by having her
doubt herself and quit."
"When I am running _____________'s (your name) life, I
_________________."
Example: "When I am running Susan's life, I keep her too busy
to focus on what's important."
"What I need from ______________ (your name) is
_____________________."
Example: "What I need from Susan is for her to have faith,
to get help, to breathe."
3. Your Doubter can provide a list of obstacles based on
its fears and concerns, which are either limiting beliefs (
an internal job) or require a plan (an external job). Some
obstacles may be both and they can be real or imagined. The
Dream Coach rule is, wherever there's an obstacle design a
strategy to manage it. Make a list of your obstacles and
identify which ones are negative self-perceptions or
beliefs and which ones require strategies.
Example: Obstacles List (for your dream to grow your business)
- I don't know how. (belief and strategy)
- I'm afraid I will fail. (belief)
- I don't have the money. (strategy)
- I'm too tired. (belief and strategy)
The first step in managing fear is to identify exactly what
you are afraid if. Just saying, "I'm afraid," can be a
whitewash and keep you stuck Identify what you fear. If you
are afraid you can't make a "full time" living or make "
enough" money to fulfill your dreams, explore ways to check
out your assumptions. Go find a mentor coach, talk to your
fellow leaders or take a class on selling.
Sometimes there is no evidence that this is the right time
to pursue your dream, especially if you focus on your fear,
or even some aspects of reality. Don't look in your
checkbook, the stock market or in the approval of others
for evidence of whether or not you should be afraid or
believe in your dream. The place to look to is in your own
heart. Can you believe in something because it matters to
you and demonstrate that you believe in it by taking
action? This is where powerful breakthroughs occur.
4. Here's a critical and proven point. Beliefs are never
neutral. They either move you forward or hold you back, but
you choose what to believe. The way to move from limiting
beliefs that hold you back to empowering beliefs that move
you forward is through willingness, courage and practice.
Be willing to believe in yourself and your dreams have the
courage to act on what you believe. Develop this as part of
your identity by practicing this behavior continuously
until it becomes true.
5. Are you aware of what typically stops you? For most of
us, it has to do with something we dislike, are not good at,
or that we have no idea how to tackle. It can be
frightening and when that task is essential to the success
of your venture, it could be your demise. Don't allow one
need or issue to destroy your dream. Here are some options.
- Identify the block or area of concern.
- Decide if you are going to tackle it yourself.
- If not, find someone who can do it with or for you.
- Hire them or trade for something they need.
- Get back into action on the areas where you excel.
If your dream is to write a book but you can't type or are
computer-phobic, this doesn't have to stop you. Learn a new
skill or hire someone. If you can't afford that, explore
bartering. If you are branching out into a new areas and
lack knowledge or experience, educating yourself is
essential, but does it make more sense to take a class or
would it be faster and easier to find a mentor? Get
creative and get going. The time you waste worrying would
best be used seeking guidance and finding answers.
6. Overcome fear and other obstacles (even time and money
issues) by enrolling others into your vision. Master this
skill and you'll accomplish bigger dreams with less effort.
One of the most powerful ways to overcome the fear of not
having clients/making enough money is to be able to talk to
anyone, anytime and anyplace about their dreams in a way
where they feel inspired. Ask what their personal or
professional dreams are and explore how you can help them
achieve what they want. Build enough value and the
objection around cost often disappears. Here are the key
steps:
- Establish rapport and relationship.
- Build value by asking good questions. If you're not interested,
move on (or refer another coach).
- Overcome objections by revisiting steps 1 and 2.
- Secure an agreement by negotiating as needed. It could be
for a meeting, to hold a party or class, to try your products.
If your prospect says no, be courageous and ask why. Make
specific requests allowing it to be easy for others to say
yes.
- Build an arsenal of winning behaviors and people that you
can reach out to in a pinch. There's nothing worse than
feeling desperate and having no place to turn. Develop a robust
database of brilliant resources that you can access at any
given moment. Build a community of fellow dreamers.
Life will rush in, systems will fall apart and you may have
meltdowns. Being a coach doesn't mean you won't have
setbacks or ever be afraid. Quite the contrary. It's
incredibly freeing to fail without considering yourself a
failure or to be afraid and to risk any way. Big dreamers
have ups and downs and live to tell. By sharing your life's
experiences and magical moments of fear and of courage, you
best serve your team members, clients and the world.
********************************
Marcia Wieder is the author of Making Your Dreams Come True
and Doing Less and Having More. Find out more about her
programs and products by clicking here.
Today's Subscriber Article
3 Ways To Get More Traffic To Your Website With Teleseminars
Bob Jenkins
The number one issue faced by any business person with a website
today is getting traffic.
Without visitors to your website, how will you ever be paid
for your products and services (or through your affiliate
recommendations)?
One solution to this problem is holding a teleseminar.
A teleseminar is simply a phone call where somebody (i.e.,
you) talks to somebody else (i.e., a guest expert or just
the audience) about a specific topic of interest.
You don't have to have any specific educational background
or be some kind of certified expert to hold a teleseminar
just the courage to hold an intelligent conversation for about
an hour about something you enjoy.
Marketing with teleseminars gives you over a dozen ways to get
traffic to your products and services. Let me highlight 3 of
them for you right now. Teleseminars can...
- Provide a live event for people to get immediate answers
to their questions
- Turn into articles and blog posts which are magnets for
search engine-traffic
- Connect you with new affiliates who share your teleseminar
with others in exchange for a commission
Let me describe how each of these 3 could work for you.
Attract Traffic With A Live Teleseminar
When you host a teleseminar, you provide a specific time
and date for a group of people to gather together. At heart,
most people are still social animals. Because of that fact,
if people know they can get together with other people
like them at the same time and date and learn or discuss
their favorite topic, they'll show up.
And if you provide a way for your listeners to ask you a
question that you answer during the teleseminar then they'
ll definitely want to connect with you after the call is
over.
Create Traffic Magnet Articles And Blog Posts
A second way teleseminars can generate traffic for your
website, products, and services is by turning into text.
Most people talk at about 200 words per minute, and within
an hour, you can create a 50 page transcript. Simply by
breaking apart that text, you can create a dozen articles
and many more blog posts with just a single teleseminar.
You then submit those articles to article directories and
ezine publishers to spread your message. Each article
becomes a traffic magnet by connecting readers back to
your website through a link at the end of the text.
You can write weeks worth of search-engine friendly content
by taking the same articles and breaking them up into blog
posts you publish on your own blog or on someone else's.
Get Affiliates To Send You Traffic
My favorite method of getting traffic with teleseminars is
by creating an affiliate program for the sale of your
teleseminars, their transcripts, or additional calls you do
in the future.
Even before you hold a call, people are willing to pay in
advance for the transcripts and/or the recording of your
teleseminar. And once you start selling something online,
you can invite affiliate marketers to promote your
teleseminar product for you.
In exchange for sending you traffic, you agree to pay a certain
percentage of the profits a simple arrangement that's made very
easy with software available today (ranging from free to quite
expensive).
Affiliates then spend their time and energy sending you
traffic and you can spend your time concentrating on holding
an excellent teleseminar.
Start Getting More Traffic With Teleseminars
These are just 3 methods of getting traffic with teleseminars
that you can put into action immediately. And once you get
started, you'll quickly realize that your traffic problems
are suddenly not so large anymore!
**************************
Source: Learn how to use teleseminars to magnetically attract
better customers, get more sales, and accelerate their growth
using their phone. For your free copy of The 7 Secrets To
Success With Teleseminars, visit us today
by clicking here
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William Shedd
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// The following code was graciously provided by Armond Avanes (http://www.armondavanes.com)
private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException
{
// Number of seconds before connection to XML times out
// (This can be left the way it is)
int CONNECTION_TIMEOUT = 10;
// Local file to store XML
// This file MUST be writable by web server
// You should create a blank file and CHMOD it to 666
String LOCAL_XML_FILENAME = "local_95577.xml";
String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH";
File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) );
if( !localXmlFile.exists() ) {
return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." );
}
if( !localXmlFile.canWrite() ) {
return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." );
}
if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) {
String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : "";
String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : "";
URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent ));
tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT);
}
Map[] arr_xml = tla_decodeXML(localXmlFile );
StringBuffer sb = new StringBuffer();
if( arr_xml!=null && arr_xml.length>0 ) {
sb.append( "\n \n" );
for( int i=0; i" );
sb.append( map.get("BeforeText") );
sb.append( " " + map.get("Text") + " " );
sb.append( map.get("AfterText") + " \n" );
}
sb.append("");
}
return sb.toString();
}
private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException
{
file.setLastModified( new Date().getTime() );
String xml = file_get_contents_tla(url, time_out);
if( xml!=null && !xml.trim().equals("") ) {
FileWriter fw = new FileWriter(file);
fw.write( xml );
fw.close();
}
}
private String file_get_contents_tla(URL url, int time_out) throws IOException
{
URLConnection urlConnection = url.openConnection();
//urlConnection.setConnectTimeout( time_out * 1000 );
//urlConnection.setReadTimeout( time_out * 1000 );
InputStream is = urlConnection.getInputStream();
StringBuffer content = new StringBuffer();
int ch;
while( (ch=is.read())!=-1 )
content.append( (char)ch );
is.close();
return content.toString();
}
private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException
{
Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file );
Node linksRoot = dom.getFirstChild();
NodeList links = linksRoot.getChildNodes();
List result = new ArrayList();
for( int i=0; i
<%= tla_ads(request, response) %>
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