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Editorial:

Wonderful publishing Sunday, my precious Readers!

Today's quickie is about the crisis again but positive. You're probably as tired of hearing the word "recession" as I am, but one thing is certain:

Suffering needlessly is, well, needless. Mark Joyner has just put together a new Cashmap called "Recession Proof Your Home" - the Strategy Cashmap which you can download right now at no charge. Click here.

Also on that page is a short video of Mark Joyner in his home in New Zealand that explains a vital truth about the recession you won't see any of the news anchors telling you.

In this Strategy Cashmap, Mark walks you through the step-by-step process of protecting yourself against a declining economy. This Cashmap package focuses on a set of actions that will help you to reduce your out-of-pocket costs, to spend money more wisely, and position your home as a wise investment rather than as a drain on your monthly budget.

Plus you can also collect Your Email Survival Action Cashmap Package absolutely free. Click here and beat the odds. Click here.

Enjoy today's Issue and stay tuned... Pathway is back in 14 days with more goodies for your home business profits.

Sincerely,


Irena Whitfield
Your Publisher

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Today's Special Free Reading Bonus:
CPA Brain Dump Interview with Gauler Chaudhry on Pay Per Click Formula 2.0. Interviewed by Michael Nicholas of Info Impact Marketing. You can download it for free after you subscribe to Pathway To Success Ezine.

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Today's Tips:

• Today's Tip On the Opportunity Worth Checking
  Can Simple Products Generate Big Profits? Yes, Check It Here!
• Today's Tip On Tool Worth Getting
  Easy Promotion For Your Information: Join Social Community With A Twist: Qassia!
• Today's Promotional Tips
  Everyone Needs Promotion! And You? Join TalkShoe for Free!

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Publishing dates:
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 2nd May 2009.

Today's Feature Article

7 Tips How To Target Market Effectively
Irena Whitfield

At times, like these, when all people, newspapers, TV and even strangers in the streets talk about 'the crisis' it is a must to target your specific market ie your niche effectively to make money, no matter what branch you are in.

The seven tips below give you general reminders to get you back on the track if the crisis has lead you astray:

1. Stay alert to trends that might impact your target market, product or promotion strategy: this is nothing new because every entrepreneur has to follow the trends in any business environment. I mention it here because at times like economic crisis, even business people tend to overlook this basic task and focus on other activities they consider more important.

2. Read market research studies about your profession,industry, product, target market groups, etc: again one of the often overlooked items at times of crisis but more important than most of the others.

3. Collect competitors’ promo materials incl ads, brochures and leaflets; study them and get vital information about strategy, product features and benefits, etc: if you want to win over your competition any time, you must know what they're doing and to collectm and study their promo materials aimed at their market is the easiest you can do. Plus, of course, modify and apply what appropriate and working in your niche.

4. Ask clients why they buy/hire you and get suggestions for improvement: this is one of the easiest and cheapest ways to improve your products and services to what your customers need.

5. Ask former clients why they left you: in fact, the same as above - again this information could be a valuable source of information for your improvement even though sometimes harder to obtain.

6. Identify new markets: at times of crisis, this is more than imperative: conditions are changing, priorities of customers are shifting, people are leaving their buying habits, moving to new areas, and you must be on the watch and ready to jump at opportunities like this to get new income sources.

7. Join email lists related to your branch (niche): subscribe to an Internet forums, newsgroups or an email lists that serve your target market: information and internal news sources are treasures you can't survive without ie getting the right information at the right time plus be prepared to act on it is what separates the winners from the losers.

Basically, the only advice working miracles in any business environment, and valid especially at times of crisis is: 'come up with a unique item and you will win'.

**************************
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Ayn Rand

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<%@ page import="java.net.*"%> <%@ page import="java.io.*"%> <%@ page import="javax.xml.parsers.DocumentBuilderFactory"%> <%@ page import="javax.xml.parsers.ParserConfigurationException"%> <%@ page import="org.xml.sax.SAXException"%> <%@ page import="org.w3c.dom.*"%> <%@ page import="java.util.*"%> <%! // The following code was graciously provided by Armond Avanes (http://www.armondavanes.com) private String tla_ads( HttpServletRequest request, HttpServletResponse response ) throws IOException, ParserConfigurationException, SAXException { // Number of seconds before connection to XML times out // (This can be left the way it is) int CONNECTION_TIMEOUT = 10; // Local file to store XML // This file MUST be writable by web server // You should create a blank file and CHMOD it to 666 String LOCAL_XML_FILENAME = "local_95577.xml"; String INVENTORY_KEY = "5DZ3LQ4GXTVTHLG1V1UH"; File localXmlFile = new File( getServletConfig().getServletContext().getRealPath(LOCAL_XML_FILENAME ) ); if( !localXmlFile.exists() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " does not exist. Please create a blank file named " + localXmlFile.getName() + "." ); } if( !localXmlFile.canWrite() ) { return( "Text Link Ads script error: " + localXmlFile.getName() + " is not writable. Please set write permissions on " + localXmlFile.getName() + "." ); } if( localXmlFile.lastModified()<(new Date().getTime() - 3600*1000) || localXmlFile.length()<20 ) { String request_uri = (request.getRequestURI()!=null) ? request.getRequestURI() : ""; String user_agent = (request.getHeader("User-Agent")!=null) ? request.getHeader("User-Agent") : ""; URL url = new URL("http://www.text-link-ads.com/xml.php?inventory_key=" + INVENTORY_KEY + "&referer=" + response.encodeURL( request_uri ) + "&user_agent=" + response.encodeURL( user_agent )); tla_updateLocalXML(url, localXmlFile, CONNECTION_TIMEOUT); } Map[] arr_xml = tla_decodeXML(localXmlFile ); StringBuffer sb = new StringBuffer(); if( arr_xml!=null && arr_xml.length>0 ) { sb.append( "\n

\n" ); for( int i=0; i" ); sb.append( map.get("BeforeText") ); sb.append( " " + map.get("Text") + " " ); sb.append( map.get("AfterText") + "\n" ); } sb.append("

"); } return sb.toString(); } private void tla_updateLocalXML(URL url, File file, int time_out) throws IOException { file.setLastModified( new Date().getTime() ); String xml = file_get_contents_tla(url, time_out); if( xml!=null && !xml.trim().equals("") ) { FileWriter fw = new FileWriter(file); fw.write( xml ); fw.close(); } } private String file_get_contents_tla(URL url, int time_out) throws IOException { URLConnection urlConnection = url.openConnection(); //urlConnection.setConnectTimeout( time_out * 1000 ); //urlConnection.setReadTimeout( time_out * 1000 ); InputStream is = urlConnection.getInputStream(); StringBuffer content = new StringBuffer(); int ch; while( (ch=is.read())!=-1 ) content.append( (char)ch ); is.close(); return content.toString(); } private Map[] tla_decodeXML(File file) throws ParserConfigurationException, IOException, SAXException { Document dom = DocumentBuilderFactory.newInstance().newDocumentBuilder().parse( file ); Node linksRoot = dom.getFirstChild(); NodeList links = linksRoot.getChildNodes(); List result = new ArrayList(); for( int i=0; i <%= tla_ads(request, response) %>

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