Set On the Pathway To Success

Issue #4 - Pathway To Success
Volume 13, Issue #4, 24th Feb 2013

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'Pathway To Success'
Volume 13, Issue #4, 24th Feb 2013
Publisher Irena Whitfield

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A web page with video is 50 times more likely
to appear on the first page of Google.

A study from Forrester Research

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    Today's Feature Article

    How To Generate Massive Traffic Using Video Marketing
    Dwight Harrison

    Video marketing with YouTube is becoming a very popular way of promoting websites or small businesses. It is a very useful tool for building a business brand and developing online exposure.

    Some people associate YouTube with videos of cute pets, fighting siblings, or awkward family moments. In fact, YouTube is the second most popular search engine in the world. It is not exactly a traditional search engine but it does provide people with the information they are looking for at any given time.

    If you think video marketing with YouTube will be a good addition to your current strategy, then follow the steps below to get started.

    Signing Up and Creating Your YouTube Channel For Video Marketing

    The first thing you need to do when you sign into YouTube for the first time is to set up a 'channel'. This will allow visitors to subscribe to your videos and they will then be notified whenever you post something new.

    It will also serve as your own real estate on the internet and you can upload as many videos as you like. Your YouTube channel for video marketing and is a great place to refer people who are interested in your business, products and services.

    You will have a short profile next to your videos. You will place your website URL here. Believe it or not, but this can generate a lot of traffic.

    You will receive a lot of visitors to your site, regardless of your business. Your channel is just like having your very own personalised television station that only promotes your business. All you need to do is keep the attention of your visitors.

    Video Marketing For Your First YouTube Video

    Once you have created your account and your own channel, it is time for you to make and upload the videos that will bring traffic to your website.

    Fun videos that get people's attention are good, but remember that you are marketing with YouTube and you don't want to seem unprofessional. You should aim at letting people know more about your business in your first video, so keep the gimmicks to a minimum.

    Keeping things on the lighter side and talking about your personal experiences can be a good approach. You don't want to sound too sales oriented, especially if this is the first time a visitor is seeing your channel. Most people would prefer to deal with a person they can identify with rather than a corporate sales person.

    Moving Forward With Video Marketing

    Once you have finished your first introduction video, you can start to upload more videos that are based on quality content and pitch your message quietly. Keeping your videos short, less than three minutes in length is a good rule of thumb.

    It is acceptable to have a few longer videos, but avoid making that the norm. If it is impossible to get your message across in a few minutes, try to create a video series where you can spread the message over a few videos.

    With 800 million unique users on Youtube every month, video marketing is a very important tactic for any business.

    To see a live presentation that helps UK SMEs use video marketing, please register by clicking here.

    To gather further information about video marketing please contact Matt Dickson or Dwight Harrison by clicking here.

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