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A study from Forrester Research
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How To Generate Massive Traffic Using Video Marketing
Video marketing with YouTube is becoming a very popular way
of promoting websites or small businesses. It is a very
useful tool for building a business brand and developing
Some people associate YouTube with videos of cute pets,
fighting siblings, or awkward family moments. In fact,
YouTube is the second most popular search engine in the world.
It is not exactly a traditional search engine but it does
provide people with the information they are looking
for at any given time.
If you think video marketing with YouTube will be a good
addition to your current strategy, then follow the steps
below to get started.
Signing Up and Creating Your YouTube Channel For Video
The first thing you need to do when you sign into YouTube
for the first time is to set up a 'channel'. This will allow
visitors to subscribe to your videos and they will then be
notified whenever you post something new.
It will also serve as your own real estate on the internet
and you can upload as many videos as you like. Your YouTube
channel for video marketing and is a great place to refer
people who are interested in your business, products and
You will have a short profile next to your videos. You will
place your website URL here. Believe it or not, but this can
generate a lot of traffic.
You will receive a lot of visitors to your site, regardless
of your business. Your channel is just like having your very
own personalised television station that only promotes your
business. All you need to do is keep the attention of your
Video Marketing For Your First YouTube Video
Once you have created your account and your own channel, it
is time for you to make and upload the videos that will bring
traffic to your website.
Fun videos that get people's attention are good, but remember
that you are marketing with YouTube and you don't want to seem
unprofessional. You should aim at letting people know more
about your business in your first video, so keep the gimmicks
to a minimum.
Keeping things on the lighter side and talking about your
personal experiences can be a good approach. You don't want
to sound too sales oriented, especially if this is the first
time a visitor is seeing your channel. Most people would
prefer to deal with a person they can identify with rather
than a corporate sales person.
Moving Forward With Video Marketing
Once you have finished your first introduction video, you
can start to upload more videos that are based on quality
content and pitch your message quietly. Keeping your videos
short, less than three minutes in length is a good rule
It is acceptable to have a few longer videos, but avoid
making that the norm. If it is impossible to get your
message across in a few minutes, try to create a video
series where you can spread the message over a few videos.
With 800 million unique users on Youtube every month,
video marketing is a very important tactic for any business.
To see a live presentation that helps UK SMEs use video
marketing, please register by clicking here.
To gather further information about video marketing
please contact Matt Dickson or Dwight Harrison by clicking here.
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