'Pathway To Success'
Volume 1, Issue #22, 9th December 2001
Publisher Irena Whitfield
http://www.thecassiopeia.com/
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Ethical Business
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We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Aristotle
Introduction to this Issue by the Publisher:
I welcome new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and wish all the success you want for yourselves. We are here to help you to get where you want to get.
Also, I would like to welcome all our new subscribers from 10Dollars20Ads.com at http://hop.clickbank.net/?ibc3000/mikesads
To place a paid Ad, click on the link above.
I greet you all now with Christmas so near, my most favourite time of the year. I hope all of you enjoy this time, looking forward, full of joy and happiness and no one tries to spoil it.
Since everyone should be getting as many presents as it is possible, I have prepared some for you as well.
1) I managed to open our new ePublishing House to get you and your business the highest publicity the easiest way, to help you to boost your business.
http://www.thecassiopeia.com/ePublishing
2) On this occasion I published my book '7 Stars of Online Success',
dealing with items vital for every successful business, accompanied by other 2 books 'Search Engine Manual' and 'Success Tips & Tricks' and
17 other books and manuals, including software, programmes, tips, tools and gadgets enabling anyone to develop their own efficient system plus 5 Bonuses, totalling 25 Books of 22.5 Mb in .zip files.
http://www.thecassiopeia.com/ePublishing/New.html
3) At the same time I opened a new FREE affiliate programme, paying 35% commission for every sale your leads generate twice a month. The programme guarantees a reliable tracking, an easy setup, real-time statistics, security, marketing tools and tips. And you can get our services and products with discounts.
If you're a ClickBank member, your setup is a matter of minutes. Just replace the word 'NICKNAME' by your real ClickBank Nickname:
http://hop.clickbank.net/?YOURNICKNAME/ibc3000 and get tips, banners &
images below. If you're not, get one in minutes at:
http://www.thecassiopeia.com/ePublishing/Affiliates.html
4) YOUR Article Book I promised to you for Christmas will be ready for you to collect on Thursday this week to give you some time to have the possibility to give it away before Christmas. All of you whose articles I have not managed to publish this year, can have the book customized and have a Bonus for your business too.
http://www.thecassiopeia.com/Christmas.html
http://www.thecassiopeia.com/ePublishing/Published.html
5) Come and give a thought to those who suffer from 11th September 2001 and collect your Christmas presents.
http://www.thecassiopeia.com/Christmas.html
Since I want 'Pathway To Success' to bring you all the information you look for and help you to solve problems you may encounter, I would like to ask you to send me your ideas of the content helping you, or problems you would like to solve:
ibc3000listbot@thecassiopeia.com
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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree by the original Celtic horoscope influences your character.
December 2 to December 11, Hornbeam, the good Taste
People of cool beauty, care for their look and condition, good taste, tend to egoism, make life as comfortable as possible, lead reasonable, disciplined life, look for kindness, emotional partners and acknowledgement, dream of unusual lover, are seldom happy with their feelings, mistrust most people, are never sure of their decisions, very conscientious.
December 12 to December 21, Fig Tree, the Sensibility
Very strong, a bit self-willed, independent, do not allow contradiction or arguments, love life, their family, children and animals, a bit of butterfly, good sense of humour, like idleness and laziness, of practical talent and intelligence.
December 22, Beech, the Creative
Have good taste, concerned about their looks, materialists, good organization of life and career, economical, good leaders, take no unnecessary risks, reasonable, splendid lifetime companion, keen on keeping fit (diets, sports, etc.).
Publishing dates:
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 23rd December 2001.
All tips are published only for our subscribers in the email version.
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Today's Feature Article
Are you losing the sale at the last second?
by Steve Humphrey
I really hate to admit this...but I found out recently that I was losing a significant number of sales at the very last second! I figured out the problem and I wondered if it had happened to any of you.
After getting emails from a customer in Canada, I found that I had a problem. No matter what I did to my form code and the script that handles the form, he kept getting rejected! The address info was correct, the card was his (not stolen) and there was nothing wrong with his credit.
The problem was the Address Verification System (AVS). Only credit cards issued by US banks work with AVS. If gateway software is set to reject transactions when there's an AVS error, you won't be able to accept any cards issued by non- US banks.
I discovered after talking with customer service at ecx.com (my merchant account provider) that if *any* of the address mismatch conditions were selected as a reason to reject the transaction, *all* non-US credit cards get rejected.
Why? None of them even respond to the AVS system. It can't ever get a match, so AVS always fails. So, I turned those settings "off".
If you have a real merchant account and the secure gateway software is from Authorize.NET...log into the account and check your AVS settings - NOW. Decide if you want to sell to customers outside the US and set the AVS as needed.
Otherwise, you could be losing sales *after* your prospect has made the decision to buy from you! All your marketing efforts, all your copy writing and advertising will have been wasted. Don't make this mistake!
Final Note: Your merchant receipt should show the results of the AVS check. When AVS failure is indicated, it's best to contact the customer personally and verify the order. Do it as soon as you get the receipt.
If the charge is bogus, visit your merchant account control panel and void it at once. This will prevent it from being posted to a stolen card (or number) and avoid a chargeback.
Once the card owner finds out about the bogus charge and asks for a chargeback, it's too late to void the transaction! You'll get debited for the full amount of the transaction, plus chargeback fees of $25 or more.
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Steve Humphrey
is an 8-year Internet veteran and Certified Guerilla Marketer who is regarded as a specialist in CGI, Perl, and SQL programming. His new e-book "Learn to use CGI in Two Hours" is available across the Internet and from his site:
http://www.merrymonk.com
or
mailto:info@merrymonk.com
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Today's Motivational Reading
by J. Paul Getty
The individual who wants to reach the top in business must appreciate the might of the force of habit and must understand that practices are what create habits. He must be quick to break those habits that can break him and hasten to adopt those practices that will become the habits that help him achieve the success he desires.
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Subscribers' Corner:
Take Action, Then Take Home The Profits!
By Matthew Doehring
Dollars and cents aside, what distinguishes 'success'
from 'failure'? What allows one relatively normal man
(or women)to achieve greatness or, at least, financial
wealth and another, seemingly equal man, to barely be
able to afford his trailer payment?
Many would say 'knowledge', but I have seen Professors
of Economics and other men and women of superior
intelligence tooling around in rusted Yugos, dwelling
in apartments no larger than a walk-in closet. Knowledge
is key but obviously just a piece of the puzzle.
Some refer to 'ambition' as the doorway to success.
Ambition is crucial but what is ambition but simply a desire
for wealth, fame or betterment? Are not 'squeegee guys',
the gentlemen who spit shine your car windows at
stoplights, ambitious? How about the factory worker who
sucks up every opportunity to work overtime? Surely, he's
ambitious. The fact is, America is oozing ambition but still
we hear about so few real success stories.
Undoubtedly, desire for success, desire for wealth, desire
for happiness is essential for a man to achieve prominence
but alone, desire (ambition), is but a wish, a fantasy. Like
knowledge, desire (ambition) is a necessary piece but not
the whole puzzle.
So what is the mysterious ingredient that allows 5% of the
population to live in luxury and 95% to financially struggle
endlessly?
It is my belief that there is no one basic ingredient to success
but a recipe of items needed to achieve entrepreneurial wealth
in America. We have identified two qualities necessary for
financial success but the third and final ingredient is the most
important. Consider it the 'yeast' that will make our financial
'dough' rise to the heavens!
What is this critical ingredient?
ACTION! Action turns dreams into reality and ideas into
something tangible, useful, and beautiful! Action separates the
'haves' from the 'have nots'. Action transforms your dreams
into dollars!
Adequate Knowledge, mixed with just a handful of Ambition
and stirred with a heaping dosage of Action allows man to soar.
Action is the key! Without it, brains crammed with knowledge
and hearts hemorrhaging ambition are useless.
How many incredible ideas have been buried with the corpses
of average men and women because they did not have the will
to act? Paralyzed, perhaps, by their fear of failure.
How many good if not great ideas have YOU had but just never
found the time to bring them to fruition? Myself? Give me a few
hours and a calculator and I'll let you know.
Great men and women who are willing to attain knowledge, who
have desire burning in their belly, and the courage to actually
act upon their ideas deserve all the success they have or will
achieve. As 'average' as these people may seem, they do the one
thing that most will not do. They act upon their ideas! On the
surface, a simple mission. But in actuality, a life-changing task
undertaken by very few.
Realize that your ideas are gold, but it is only by physical
(and mental) action that this gold can be truly attained.
Knowledge, ambition and years of precise planning can guide
you to the sparkling stream where the gold awaits, but you must
be willing to kick off your shoes, roll up your sleeves, and start
panning your entrepreneurial heart out to receive your rewards.
Decide today that your ideas are worth acting upon! Do so, and
you will be able to name your price in this world!
Best of luck!
Matthew Doehring
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Matthew Doehring
is the author of The Ugly Man's E-Guide To Picking Up Beautiful Women. Get your FREE copy at:
http://www.getsexynow.com
He has also authored several mail order publications including 'The Beauty Report, 101 Hot Beauty Tips, Amazing Cures and Remedies, and How To Kiss Your Job Goodbye and Retire Rich! You can contact Matt at:
newdawn37@excite.com
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Today's Tip On the Site worth visiting:
Learn the Top 10 Ways to Attract Loyalty
http://attractionmarketing.com/
Today's Tip On the Book worth having:
Meredith Pond shares her top strategies for suceeding in business with better writing. 442 Kb
http://www.thecassiopeia.com/WebLions/Pondsbook.zip
Today's Tip On Software:
Have you checked your PC recently? Does Your PC misbehave? Call PC doctor.
http://www.pcdocrx.com/
Today's Tip On Learning:
Check various FREE online courses
http://www.free-internet-marketing-course-online.com/
Read Our Weekly Column
http://www.thecassiopeia.com/Guide/DrEBiz.html
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Feeling sorry for yourself, and you present condition, is not only a waste of energy but the worst habit you could possibly have.
Dale Carnegie
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If you like our Ezine, click the button to recommend us, your ad will get a higher exposure and you can also win $10,000: 
I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.
Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
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The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
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