'Pathway To Success'
Volume 1, Issues #13-24, 2001
Publisher Irena Whitfield
http://www.thecassiopeia.com/
A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided.
Anthony Robbins
Published every other Sunday, our FREE Ezine 'Pathway To Success' helps our subscribers to achieve their goals on the Net, providing them with special FREE services, FREE consultations, FREE resources, marketing tips, courses, FREE business opportunities, hot Internet items, FREE advertising, articles by our subscribers, guests and the winners of our Award, motivational reading and more. Special tips are published only in the e-mail edition.
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Issue#24, 30th December 2001
Feature Article
Santa's Big Present to Web Retailers
by Rob Spiegel
2001 has been a year of surprises for Internet retailers, most of them bad. Remember eToys? Pets.com? They were the darlings of Christmas 2000, and now they're long gone. But the final surprise for Net sellers comes in the last month of 2001 and it's a very pleasant gift. It seems
...
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Motivational Reading
Winners versus Losers
The Winner is always ...
The Loser is always ...
Read more
Subscribers' Corner
by John Colanzi
Make You Ads Sizzle & Skyrocket Your Sales
Do your ads sizzle?
If you're like the average marketer they probably don't.
Read some of the ads that are in the ezines you read, or
the emails you receive and you'll realize how many of them
are just the same old,
... Read more
Issue#23, 23rd December 2001
Feature Article
Be Smart - Learn From Your Business Mistakes
by Kevin Sinclair
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I learnt are
...
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Motivational Reading
by B.C. Forbes
No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution. Every man who gets anywhere does so because
... Read more
Subscribers' Corner
by Irena Whitfield
The letter I received this week:
Hi Irena,
This is the first time I ask for help on anything like this. I hope it doesn't offend you that we ask.
Help A Needy Family
http://www.websitesmore.com/Index.taf?page=2400
It has recently been made known to us that a close friend of ours is in real need of some financial help. Ernie and his family are not planning on celebrating Christmas this year.
... Read more
Issue#22, 9th December 2001
Feature Article
Are you losing the sale at the last second?
Steve Humphrey
I really hate to admit this...but I found out recently that I was losing a significant number of sales at the very last second! I figured out the problem and I wondered if it had happened to any of you.
...
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Motivational Reading
by J. Paul Getty
The individual who wants to reach the top in business must appreciate the might of the force of habit and
... Read more
Subscribers' Corner
by Matthew Doehring
Take Action, Then Take Home The Profits!
Dollars and cents aside, what distinguishes 'success'
from 'failure'? What allows one relatively normal man
(or women)to achieve greatness or, at least, financial
wealth and another, seemingly equal man, to barely be
able to afford his trailer payment?
... Read more
Issue#21, 25th November 2001
Feature Article
The Invisible Web
Chris Sherman
There's a big problem with most search engines, and it's one most people aren't even aware of. The problem is that vast expanses of the Web are completely invisible to search engines. Even worse, this "Invisible Web" is in all likelihood growing significantly faster than the visible Web you're familiar with.
The Invisible Web is made up of information stored in ...
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Motivational Reading
by Anthony Robbins
The truth of the matter is that there's nothing you can't
... Read more
Subscribers' Corner by Michael Coleman
5 Simple Reasons Most People Will Never Be Financially Free and...
How To Make Sure You Do!
What is the secret to financial freedom and riches?
Well, if you study the lives of financially free individuals, you
will find that they all have certain things in common that lead
to their financial situation.
When you understand and do what financially free people do, you
get to become one of them.
... Read more
Issue#20, 11th November 2001
Feature Article
Why Aren't You Using CGI?
Michael Southon
The very name CGI used to send chills up my spine. For
years I put it in the 'too-hard-basket'. But like most
things in life, CGI is not as scary as it seems. If
you have a cgi directory on your website and you know
how to FTP files, chances are you can have a CGI
script up and running in less than 20 minutes.
CGI (Common Gateway Interface) is not a programming
language but a standard that ...
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Motivational Reading
The Million Dollar Personal Success Plan
by Paul J. Meyer
I. Crystallize Your Thinking
Determine what specific goal you want to achieve. Then dedicate yourself to its attainment with unswerving singleness of purpose, the trenchant zeal of a crusader.
... Read more
Subscribers' Corner by Keller Flynn
Make This One Change To Your Web Page
....and Double and Triple Your Profits
Are you getting visitors to your web site but nobody wants to
buy? Do people come to your site once, but never return? I've
got a simple change you can make to your opening web page that
can quickly turn your luck around.
By far the biggest reason most web sites don't sell as much as
they could is due to a single problem.
... Read more
Issue#19, 28th October 2001
Feature Article
Browser Helper Objects
Richard Lowe, Jr
About a year ago I started having problems with my computer system. Naturally, since I am an MIS professional, I don't follow the advice that I give everyone else: install one thing at a time so you know what to uninstall when there is a problem.
Following this procedure makes it easy ...
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Motivational Reading by Philip E. Humbert
Winners are continuously honing their craft. They keep learning, trying
... Read more
Subscribers' Corner by Michael Southon
FOUR STEPS TO SUCCESS!
The Internet presents an amazing opportunity for anyone who knows how to research and write.
There's masses of free information on the Web - all you have to do is ... Read more
Issue#18, 14th October 2001
Feature Article
9 Cardinal Rules To Avoiding A Financial Crisis
Insider Report
These rules will not protect against the things you can not control. However, following them will help you to stay out of financial hot water. If you have a family, everyone needs them and will help you stay out of financial hot water. If you have a family, everyone needs
... Read More
Motivational Reading by Jim Rohn
Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.
... Read more
Subscribers' Corner by Tracy L. Weber
FOUR STEPS TO SUCCESS!
Will YOU succeed in the Internet Marketing Business? So many of us try, but so few actually make it. Can YOU come out on top?
... Read more
Issue#17, 30th September 2001
Feature Article
Marketing's Greatest Enemy
by Jay Conrad Levinson
You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them. They never come back. You did your marketing so well and marketed so wisely ...
Read More
Motivational Reading by Grenville Kleiser
People who have attained things worth having in this world have worked while others have idled, have perservered while others gave up in despair, and have
... Read more
Subscribers' Corner by Debbie Solomon
Popping Out of Control
Are Pop-Up Windows the wave of the future or an annoyance that is just getting out of control? I remember when you could go to a site and you would have a little pop up window that would promote the business- a new feature or subscription to their newsletter. This was great. It was kind of a stand-out promotion for the business' main resource that they were offering.
Pop-Up windows are now out of control though.
... Read more
Issue#16, 16th September 2001
Feature Article
Permission Marketers: Did We Blow It?
by Seth Godin
Ten years ago this week, my colleagues and I launched GUTS, which, at least for me, inaugurated a new era online. For the first time, online services (the world wide web didn't exist) could motivate large groups of consumers to behave in a way that benefited both consumers and the service. Millions and millions of people played
...
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Motivational Reading by Jim Rohn
WHEREVER YOU ARE, BE THERE
One of the major reasons why we fail to find happiness or to
create a unique lifestyle is because we have not yet mastered
the art of being.
While we are home
... Read more
Subscribers' Corner by Dave Cole
An Apple A Day
John Chapman was a man who saw opportunity when
everyone else saw garbage.
Chapman had a vision, a tremendous vision for his future
and the future of his country. That vision destined him to
become an American folk hero.
... Read more
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Issue#15, 2nd September 2001
Feature Article
Managing Time, Creating Wealth, Achieving Dreams
by Philip E. Humbert
These are amazing times! We are the richest people in history, and yet, too often we have little to show for it.
We drive beautiful cars, enjoy instant communication, and every day we use tools and toys that no one
...
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Motivational Reading by Jim Rohn
OVERCOMING THE NEGATIVE
We must all wage an intense, lifelong battle against the constant downward pull. If we relax, the bugs and weeds of negativity will move into the garden and take away everything of value.
... Read more
Subscribers' Corner by Mary Holzrichter
Real Live Niche In Action!
I know we hear this everyday, "You must have a narrow niche
--the narrower the better. Focus in like a laser".
To READ about niche marketing is one thing; to SEE IT IN
ACTION is, well, electrifying.
I was at a Farmer's Market a week ago. You know,
...
Read more
Issue#14, 19th August 2001
Feature Article
Implementing A Successful PR Campaign:
P.R. Does Not Stand For Press Release!
by Todd Brabender
There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products. Over the past several years, ...
...
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Motivational Reading
Zen Buddhist Text
The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation,
... Read more
Subscribers' Corner by John Colanzi
Have You Ever Heard Of David Braden?
Have You Ever Heard Of David Braden?
I'll bet you've never heard of David Braden. He's not the type of teenager that makes the national news.
It's sad, but true, that bad news travels the globe before good news even has it's shoes on.
Well, hopefully after reading about David, you'll see
...
Read more
Issue#13, 5th August 2001
Feature Article
IS YOUR SITE A POST-IT NOTE OR SUPER GLUE? by Anne Marie Baugh
Traffic, traffic, traffic, that's all we hear. You'd think we were all craving two hours commutes on the Los Angeles freeway. The question is, if you've got traffic, what are they doing? In other words, what's your stick-ability? When people come to your site are they met with a roadside sign announcing your business and not much else or do they have a reason to stick around? If they aren't sticking, you aren't succeeding.
...
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Motivational Reading by Philip Humbert
The One-Minute TIP
Trust your heart, and follow your dreams. Listen to life and learn from
the results you get. If what you're doing isn't bringing you joy,
... Read more
Subscribers' Corner by Dave Cole
Would A Telemarketer Please..... Call Me!
How many of you like to get calls from telemarketers?
Raise your hand right now if you do.
Do you know what?.....I love'em!
Standing orders in my house are: When a telemarketer
calls, I get the phone
...
Read more
Issues #1-10, 2001
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Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
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