'Pathway To Success'
Volume 2, Issues #14-26, 2002
Publisher Irena Whitfield http://www.thecassiopeia.com/
You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.
Dale Carnegie
Published every other Sunday, our FREE Ezine 'Pathway To Success' helps
our Subscribers to succeed in their online home business, providing them with
top webmaster resources, hot marketing tips, FREE advertising,
articles by our subscribers, guests and the winners of our Award,
motivational reading, special FREE services, Subscriber Corner, FREE Web Lions Community and Library and more. Special tips are published only in
the e-mail edition.
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Issue #26, 29th December 2002
Feature Article
5 Key Marketing Questions
by Bob Leduc
When you know the answers to these 5 key marketing
questions, you can create effective web pages, sales letters
and other sales generating communications. The answers to
these 5 questions reveal how you can get your prospect's
attention and motivate them to take the action you want.
... Read More
Motivational Reading
Reflections--A List of Year-End Questions
by David Batchelor
In order to embrace the new, we must release the old. An
important part of preparing for the New Year is to review the
past year--to release it--and to learn from it.
To go where we wish to go and be whom we wish to be, we need to
know where we are and who we are. An honest self-analysis is
always helpful to gain clarity. As we end the year, the decade,
the century and the millennium, it seems
... Read more
Subscribers' Corner
An eBook Publisher's Dilemma: Should I Use PDF or Exe Format ?
Michael Southon
If you write and publish eBooks, sooner or later you
will probably be faced with a dilemma - should you
create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the
file extension for files created with Adobe Acrobat.
Exe, which stands for 'executable', is the extension
for files created by eBook compilers.
... Read more
Issue #25, 15th December 2002
Feature Article
Website Marketing Mistakes Smart People Make
by Raynay Valles
You have invested your time and money into putting up your
company Web site. Your prospective customers are out there
somewhere and you want to make aware of your site, your address,
what you offer and why they would want to visit.
You have some ideas, but you don't want to waste money. How can
you avoid mistakes other smart Web site owners make?
... Read More
Motivational Reading
The Way to Treat Others--and Yourself
by Gerri Smith
Whenever you try to explain to someone how you want to be treated
ask yourself if your explanation is really accomplishing anything.
Are you using up your energy talking to a salesperson who really
doesn't care what you are saying? Are your words to friends,
... Read more
Subscribers' Corner
Do You Think Like An Entrepreneur ?
John Metcalfe
Ask yourself this question.........
What thoughts go through your mind when you see
that classy blonde lady, or that smartly dressed
gentlemen going past in their really expensive flashy
sports car ?
I have found from personal experience that
... Read more
Issue #24, 1st December 2002
Feature Article
10 Tips for E-mail Etiquette
by Tim North
E-mail is frequently written quickly and often poorly. The tips
that follow should help you to write e-mail that will be well
received every time.
1. Pay attention to punctuation, spelling, grammar and capitals.
... Read More
Motivational Reading
You Were Born Rich
by Bob Proctor
Money Is Important
One of the most prevalent misconceptions concerning money,
relates to its importance. For example, how many times have
you heard people say in conversation, "Money isn't everything."
or "Money isn't important." or "I don't care about money."
Well, the people who say these things might not
... Read more
Subscribers' Corner
David Batchelor
Passion for Success
The seven letters of the word PASSION represent the initials of
seven essential principles of management:
* PROFIT: Maximise sales and minimise expenses; instead of
pursuing profit, let profit follow you. A person who can manage
a great business is a person who can bring profit to the
customer. Profit is not
... Read more
Issue #23, 17th November 2002
Feature Article
Email Trends That Will Make You Money, Or Take It Away
by Joshua Rose
Want to know the most important factor people look at to
determine whether or not to open your all-important email?
Chances are it's not what you think. At least I was a bit
surprised.
Bouncing addresses, sp*m filters, and inbox competition have
raised the bar for all of us. While permission-based email
marketing is still the web's #1 sales tool, and will remain
so
... Read More
Motivational Reading
by Anthony Robbins
It is not what is happening to you now or what has happened in your past that determines
... Read more
Subscribers' Corner
by Mary Engel
'The Proactive Web Business: The Top 7 Sources for YOUR Online
Prospects'
The promise of the Internet is very seductive: you now have
access to millions and millions of people, all just a mouse
click away from buying buying buying and making you rich!
Hm. Well, sort of. Theoretically, that stuff is true, but it is
also exactly the kind of thinking that
... Read more
Issue #22, 3rd November 2002
Feature Article
5 Common Advertising Mistakes YOU Can Easily Avoid
by Bob Leduc
These 5 common advertising mistakes cause you to lose sales.
But you can easily avoid these mistakes once you become
aware of them.
1. Stop and Go Advertising
... Read More
Motivational Reading
Your Dream Can Be Your Future
by Chris Widener
Here is a basic truth you must accept and believe if you are to achieve your
dream…
Your dream can be a reality! That’s right, your future can actually see you living your dream. It doesn’t just have to be a big wish!
... Read more
Subscribers' Corner
by Wendy Hearn
What Are You Planning to Achieve by The End of The Year?
Fast forward yourself to the end of December and as the
year closes, how are you feeling about your achievements
during this past year? Really get in touch with your
feelings, live them, breathe them and don't let them pass
by. Are you feeling
... Read more
Issue #21, 20th October 2002
Feature Article
Opt-In Email Marketers: How to Deal With a Growth Pain of Internet Success, the Email Glut
by Marty Foley
There are certain Internet business problems that have a
positive side: They come as a by-product of growth and
success.
This article can help you cope with a very common growth
pain:
... Read More
Motivational Reading
Transform YOUR Life!
by jl scott
For Today's Motivational Tip I picked up something much more than a piece of a one-time motivational reading. Such a motivation is great and works but short term only. What you really need is
The credit belongs to the person who is actually in the arena;
... Read more
Subscribers' Corner
by David Batchelor
Your destiny is only a decision away!
Today, because of the multitude of choices we all have, it is
easy to get distracted from where we want to go in life. I
would like to offer you a few suggestions on how to
It used to be that your classified ad was only competing with
... Read more
Issue #20, 6th October 2002
Feature Article
Making Joint-Venture Approaches That Count!
by Robin Porter
Joint ventures are a great way to build a business online,
and are widely recommended by many marketing gurus.
However, the major drawback is the abundance of JV offers
made. Consequently most go ignored for the sake of a
well-written email.
... Read More
Motivational Reading
Dare Mighty Things
by Theodore Roosevelt
In the battle of life, it is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better.
The credit belongs to the person who is actually in the arena;
... Read more
Subscribers' Corner
by Lisa Lake
Make your Ezine Ad STAND OUT!
In my experience, I've found that advertising in ezines is a
great way to get response. The problem is, there are a lot of
people out there who have realized the same thing.
It used to be that your classified ad was only competing with
... Read more
Issue #19, 22nd September 2002
Feature Article
Creating Your Own Internet Marketing Success Story
Part One: Running Your Online Business Seriously
by Marty Foley
Many would-be successful Netpreneurs are dabbling, instead of taking their online business efforts seriously. Such dabbling is manifested in various ways.
For example, some are on an endless quest for free services. Now don't get me wrong; using free services is fine, up to a point. I do so at times myself.
But
... Read More
Motivational Reading
Discipline And Its Threats On the Net
by Irena Whitfield
Observing the activities of many people on the Net, I have a feeling that they all have one common feature, and it is a lack of discipline. It is mostly spammers but not only - new people starting on the Net as well.
There is a couple of obvious reasons:
... Read more
Subscribers' Corner
by Jim Pidcock
Protect Your Profits - Are you a Victim?
Affiliate programs are one of the most popular and
profitable methods of earning a living on the internet
today. For those who are new to the 'net, affiliate programs
are simply when you agree to promote and sell someone else's
product or service in return for a commission (either a flat
fee or percentage of the sale). When you sign up for an
affiliate program, you receive
... Read more
Issue #18, 8th September 2002
Feature Article
10 Traits That Put You On Top of the World
by Laurel Delaney
In today's turbulent global business environment, there is no better time than now to put effective global leadership traits into place. What are those traits? Here are my top-ten favorites based on over 15 years of experience in running a global enterprise:
... Read More
Motivational Reading
Be Strong
by Ross Perot
Always strive to do your best. Don't take rejection personally. Even with thoughtful planning
... Read more
Create A Winning Team
by Ross Perot
Dream great dreams; then pursue those dreams. With research, persistence, determination and a little luck, you can realize them. Find and
... Read more
Subscribers' Corner
by Lisa Lake
Use Repetition to Increase Your Sales
Repetition will increase your sales.
Repetition will increase your sales.
Repetition will increase your sales.
Have I made my point? Probably. You certainly know what this
article is about, don’t you. Now let me tell you a little story:
... Read more
Issue #17, 25th August 2002
Feature Article
Testing Strategies for E-mail Marketers
by Michael Pridemore
E-mail marketing is effective because it is accountable. Unlike any other medium, it is easy to track open rates, bad addresses and purchase rates, allowing marketers to gauge responses to their promotions. Formulating an e-mail testing strategy can be ... Read More
Motivational Reading
Maintaining YOUR Best Professional Attitude
by Gerri D Smith
"The mind is everything; what you think you become."
- Guatama Buddha
Do You Have What It Takes to Take It?
Without the strength to deal with the stresses in life
... Read more
Subscribers' Corner
by Michael Green
From 'FANZINE' To 'EZINE' - A Brief History Of EZines!
Maybe it shouldn't come as a big surprise, but most
people out there don't actually know what we mean when
we casually utter the word 'EZine'.
So let's cut to the chase....
... Read more
Issue #16, 11th August 2002
Feature Article
Focus Your Light
by Elena Fawkner
Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a magnifying glass? You'd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle
... Read More
Motivational Reading
The Wizard Of Marketing
by Steve Clack
I was going through some old videos the other evening (no I don't have a DVD player yet) when I came across 'The Wizard Of Oz'.
I stopped for a moment and realized that this is a great marketing story.
... Read more
Subscribers' Corner
by Jo McNamara
Internet Marketing Is Like A Roller Coaster Ride
Personally I don't like roller coasters. I'm afraid
while riding on one, I'll discover I have an
undiagnosed heart condition. I was brought up
Southern and nice Southern ladies DO NOT have heart
attacks in public. The only exception might be if
... Read more
Issue #15, 28th July 2002
Feature Article
How To Turn More Web Site Visitors Into Customers Who BUY
by Lisa Lake
These days I receive a lot of email from web site owners who say
"I get plenty of visitors to my site, but hardly anybody buys."
Sometimes it is downright embarrassing. These folks are getting
WAY more traffic to their site than I get to mine. I'm tempted
... Read More
Motivational Reading
Don't Complicate Matters
by Success.org
Don't complicate your life. Think before you act. Look for the
simple ways or answers first. Make sure that you understand
the assignment or the problem before you begin. What are the
time and performance expectations that
... Read more
Subscribers' Corner
by Meredith Pond
FAB Fliers For Soaring Sales
Could your small business use a boost without breaking the bank?
Well, contrary to popular belief, you don't have to spend a lot
of money to get decent results.
Even in this day and age, you still see occasional ads and fliers
on your front porch, windshield, tucked under your
... Read more
Issue #14, 14th July 2002
Feature Article
Things I Hate About The Internet
by Richard Lowe, Jr.
Spam - The number one thing that I hate about the internet is
the proliferation of spam email. For every email that I receive
I at least one spam message. Hardly a day goes by when I don't
... Read More
Motivational Reading
Have you ever thought, exactly what are your standards?
by Power-thinker.net
What are your standards for money? What are your standards
for health? What are your standards for your relationship(s)?
Standards are a part of our
... Read more
Subscribers' Corner
by Michael Southon
Instant Success or Gradual Improvement?
We live in a culture of instant success.
This is especially so on the Internet. Everyone wants to
become an 'Overnight Millionaire', 'Retire Quickly', 'Get
Rich Quick', and so on.
Unfortunately, it doesn't work - except
... Read more
Visit Subscribers' Corner & Read Latest Articles
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Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
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The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
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Issues 1-10, 2002
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