Set On the Pathway To Success

Issues 2002 - Pathway To Success
Volume 2, Issues #14-26, 2002

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'Pathway To Success'
Volume 2, Issues #14-26, 2002
Publisher Irena Whitfield
http://www.thecassiopeia.com/


You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.  Dale Carnegie

Published every other Sunday, our FREE Ezine 'Pathway To Success' helps our Subscribers to succeed in their online home business, providing them with top webmaster resources, hot marketing tips, FREE advertising, articles by our subscribers, guests and the winners of our Award, motivational reading, special FREE services, Subscriber Corner, FREE Web Lions Community and Library and more. Special tips are published only in the e-mail edition.

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Issue #26, 29th December 2002

Feature Article

5 Key Marketing Questions

by Bob Leduc

When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect's attention and motivate them to take the action you want. ... Read More

Motivational Reading

Reflections--A List of Year-End Questions by David Batchelor

In order to embrace the new, we must release the old. An important part of preparing for the New Year is to review the past year--to release it--and to learn from it.

To go where we wish to go and be whom we wish to be, we need to know where we are and who we are. An honest self-analysis is always helpful to gain clarity. As we end the year, the decade, the century and the millennium, it seems ... Read more

Subscribers' Corner

An eBook Publisher's Dilemma: Should I Use PDF or Exe Format ?  Michael Southon

If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extension for files created by eBook compilers. ... Read more

Issue #25, 15th December 2002

Feature Article

Website Marketing Mistakes Smart People Make

by Raynay Valles

You have invested your time and money into putting up your company Web site. Your prospective customers are out there somewhere and you want to make aware of your site, your address, what you offer and why they would want to visit.

You have some ideas, but you don't want to waste money. How can you avoid mistakes other smart Web site owners make? ... Read More

Motivational Reading

The Way to Treat Others--and Yourself by Gerri Smith

Whenever you try to explain to someone how you want to be treated ask yourself if your explanation is really accomplishing anything.

Are you using up your energy talking to a salesperson who really doesn't care what you are saying? Are your words to friends, ... Read more

Subscribers' Corner

Do You Think Like An Entrepreneur ?  John Metcalfe

Ask yourself this question.........

What thoughts go through your mind when you see that classy blonde lady, or that smartly dressed gentlemen going past in their really expensive flashy sports car ?

I have found from personal experience that ... Read more

Issue #24, 1st December 2002

Feature Article

10 Tips for E-mail Etiquette

by Tim North

E-mail is frequently written quickly and often poorly. The tips that follow should help you to write e-mail that will be well received every time.

1. Pay attention to punctuation, spelling, grammar and capitals. ... Read More

Motivational Reading

You Were Born Rich by Bob Proctor

Money Is Important

One of the most prevalent misconceptions concerning money, relates to its importance. For example, how many times have you heard people say in conversation, "Money isn't everything." or "Money isn't important." or "I don't care about money." Well, the people who say these things might not ... Read more

Subscribers' Corner  David Batchelor

Passion for Success

The seven letters of the word PASSION represent the initials of seven essential principles of management:

* PROFIT: Maximise sales and minimise expenses; instead of pursuing profit, let profit follow you. A person who can manage a great business is a person who can bring profit to the customer. Profit is not ... Read more

Issue #23, 17th November 2002

Feature Article

Email Trends That Will Make You Money, Or Take It Away

by Joshua Rose

Want to know the most important factor people look at to determine whether or not to open your all-important email?

Chances are it's not what you think. At least I was a bit surprised.

Bouncing addresses, sp*m filters, and inbox competition have raised the bar for all of us. While permission-based email marketing is still the web's #1 sales tool, and will remain so ... Read More

Motivational Reading

by Anthony Robbins
It is not what is happening to you now or what has happened in your past that determines ... Read more

Subscribers' Corner  by Mary Engel

'The Proactive Web Business: The Top 7 Sources for YOUR Online Prospects'

The promise of the Internet is very seductive: you now have access to millions and millions of people, all just a mouse click away from buying buying buying and making you rich!

Hm. Well, sort of. Theoretically, that stuff is true, but it is also exactly the kind of thinking that ... Read more

Issue #22, 3rd November 2002

Feature Article

5 Common Advertising Mistakes YOU Can Easily Avoid

by Bob Leduc

These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.

1. Stop and Go Advertising ... Read More

Motivational Reading

Your Dream Can Be Your Future
by Chris Widener

Here is a basic truth you must accept and believe if you are to achieve your dreamÖ

Your dream can be a reality! Thatís right, your future can actually see you living your dream. It doesnít just have to be a big wish! ... Read more

Subscribers' Corner  by Wendy Hearn

What Are You Planning to Achieve by The End of The Year?

Fast forward yourself to the end of December and as the year closes, how are you feeling about your achievements during this past year? Really get in touch with your feelings, live them, breathe them and don't let them pass by. Are you feeling ... Read more

Issue #21, 20th October 2002

Feature Article

Opt-In Email Marketers: How to Deal With a Growth Pain of Internet Success, the Email Glut

by Marty Foley

There are certain Internet business problems that have a positive side: They come as a by-product of growth and success.

This article can help you cope with a very common growth pain: ... Read More

Motivational Reading

Transform YOUR Life!
by jl scott

For Today's Motivational Tip I picked up something much more than a piece of a one-time motivational reading. Such a motivation is great and works but short term only. What you really need is

The credit belongs to the person who is actually in the arena; ... Read more

Subscribers' Corner  by David Batchelor

Your destiny is only a decision away!

Today, because of the multitude of choices we all have, it is easy to get distracted from where we want to go in life. I would like to offer you a few suggestions on how to

It used to be that your classified ad was only competing with ... Read more

Issue #20, 6th October 2002

Feature Article

Making Joint-Venture Approaches That Count!

by Robin Porter

Joint ventures are a great way to build a business online, and are widely recommended by many marketing gurus. However, the major drawback is the abundance of JV offers made. Consequently most go ignored for the sake of a well-written email. ... Read More

Motivational Reading

Dare Mighty Things
by Theodore Roosevelt

In the battle of life, it is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better.

The credit belongs to the person who is actually in the arena; ... Read more

Subscribers' Corner  by Lisa Lake

Make your Ezine Ad STAND OUT!

In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing.

It used to be that your classified ad was only competing with ... Read more

Issue #19, 22nd September 2002

Feature Article

Creating Your Own Internet Marketing Success Story
Part One: Running Your Online Business Seriously
by Marty Foley

Many would-be successful Netpreneurs are dabbling, instead of taking their online business efforts seriously. Such dabbling is manifested in various ways.

For example, some are on an endless quest for free services. Now don't get me wrong; using free services is fine, up to a point. I do so at times myself.

But ... Read More

Motivational Reading

Discipline And Its Threats On the Net
by Irena Whitfield

Observing the activities of many people on the Net, I have a feeling that they all have one common feature, and it is a lack of discipline. It is mostly spammers but not only - new people starting on the Net as well.

There is a couple of obvious reasons: ... Read more

Subscribers' Corner  by Jim Pidcock

Protect Your Profits - Are you a Victim?

Affiliate programs are one of the most popular and profitable methods of earning a living on the internet today. For those who are new to the 'net, affiliate programs are simply when you agree to promote and sell someone else's product or service in return for a commission (either a flat fee or percentage of the sale). When you sign up for an affiliate program, you receive ... Read more

Issue #18, 8th September 2002

Feature Article

10 Traits That Put You On Top of the World
by Laurel Delaney

In today's turbulent global business environment, there is no better time than now to put effective global leadership traits into place. What are those traits? Here are my top-ten favorites based on over 15 years of experience in running a global enterprise: ... Read More

Motivational Reading

Be Strong
by Ross Perot

Always strive to do your best. Don't take rejection personally. Even with thoughtful planning ... Read more

Create A Winning Team
by Ross Perot

Dream great dreams; then pursue those dreams. With research, persistence, determination and a little luck, you can realize them. Find and ... Read more

Subscribers' Corner  by Lisa Lake

Use Repetition to Increase Your Sales

Repetition will increase your sales.
Repetition will increase your sales.
Repetition will increase your sales.

Have I made my point? Probably. You certainly know what this article is about, donít you. Now let me tell you a little story:

... Read more

Issue #17, 25th August 2002

Feature Article

Testing Strategies for E-mail Marketers
by Michael Pridemore

E-mail marketing is effective because it is accountable. Unlike any other medium, it is easy to track open rates, bad addresses and purchase rates, allowing marketers to gauge responses to their promotions. Formulating an e-mail testing strategy can be ... Read More

Motivational Reading

Maintaining YOUR Best Professional Attitude
by Gerri D Smith

"The mind is everything; what you think you become." - Guatama Buddha

Do You Have What It Takes to Take It?

Without the strength to deal with the stresses in life ... Read more

Subscribers' Corner  by Michael Green

From 'FANZINE' To 'EZINE' - A Brief History Of EZines!

Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word 'EZine'.

So let's cut to the chase.... ... Read more

Issue #16, 11th August 2002

Feature Article

Focus Your Light
by Elena Fawkner

Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a magnifying glass? You'd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle ... Read More

Motivational Reading

The Wizard Of Marketing
by Steve Clack

I was going through some old videos the other evening (no I don't have a DVD player yet) when I came across 'The Wizard Of Oz'.

I stopped for a moment and realized that this is a great marketing story. ... Read more

Subscribers' Corner  by Jo McNamara

Internet Marketing Is Like A Roller Coaster Ride

Personally I don't like roller coasters. I'm afraid while riding on one, I'll discover I have an undiagnosed heart condition. I was brought up Southern and nice Southern ladies DO NOT have heart attacks in public. The only exception might be if ... Read more

Issue #15, 28th July 2002

Feature Article

How To Turn More Web Site Visitors Into Customers Who BUY
by Lisa Lake

These days I receive a lot of email from web site owners who say "I get plenty of visitors to my site, but hardly anybody buys."

Sometimes it is downright embarrassing. These folks are getting WAY more traffic to their site than I get to mine. I'm tempted ... Read More

Motivational Reading

Don't Complicate Matters
by Success.org

Don't complicate your life. Think before you act. Look for the simple ways or answers first. Make sure that you understand the assignment or the problem before you begin. What are the time and performance expectations that ... Read more

Subscribers' Corner  by Meredith Pond

FAB Fliers For Soaring Sales

Could your small business use a boost without breaking the bank? Well, contrary to popular belief, you don't have to spend a lot of money to get decent results. Even in this day and age, you still see occasional ads and fliers on your front porch, windshield, tucked under your ... Read more

Issue #14, 14th July 2002

Feature Article

Things I Hate About The Internet
by Richard Lowe, Jr.

Spam - The number one thing that I hate about the internet is the proliferation of spam email. For every email that I receive I at least one spam message. Hardly a day goes by when I don't ... Read More

Motivational Reading

Have you ever thought, exactly what are your standards?
by Power-thinker.net

What are your standards for money? What are your standards for health? What are your standards for your relationship(s)?

Standards are a part of our ... Read more

Subscribers' Corner  by Michael Southon

Instant Success or Gradual Improvement?

We live in a culture of instant success.

This is especially so on the Internet. Everyone wants to become an 'Overnight Millionaire', 'Retire Quickly', 'Get Rich Quick', and so on.

Unfortunately, it doesn't work - except ... Read more

Visit Subscribers' Corner & Read Latest Articles

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Administration

I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.

Looking Forward To YOUR Success.

Sincerely,

Irena Whitfield

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The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
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Issues 1-10, 2002

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