'Pathway To Success'
Volume 3, Issues #1-28, 2003
Publisher Irena Whitfield http://www.thecassiopeia.com/
All of us have bad luck and good luck. The man who persists
through the bad luck -- who keeps right on going -- is the
man who is there when the good luck comes -- and is ready
to receive it.
Robert Collier
Published every other Sunday, our FREE Ezine 'Pathway To Success' helps
our Subscribers to succeed in their online home business, providing them with
top webmaster resources, hot marketing tips, FREE advertising,
articles by our subscribers, guests and the winners of our Award,
motivational reading, special FREE services, Subscriber Corner, FREE Web Lions Community and Library and more. Special tips are published only in
the e-mail edition.
Subscribe here
Issue #28, 31st December 2003
Feature Article
New Year's Resolutions
Irena Whitfield
2003 is almost gone and we are standing on the doorstep of
the new year - 2004. Many people start with New Year's
resolutions and most think that it's something everyone
should do - decide on a resolution for the new year on 31st
December and forget it on 1st January. And yet others think
they should start a completely new life.
If you expect my piece of advice on any of the above I am
going to
... Read more
Issue #27, 21st December 2003
Feature Article
Why Am I Afraid to Sell?
Elena Fawkner
Relationship marketing. It's the backbone of a successful
online business. Fail to forge online relationships and your
business will suffer. Simple enough concept, right? But what
does "relationship marketing" really mean? Simply put, it
refers to the principle that, in order to be successful in business,
especially online since it's such an anonymous medium, you
need to establish a relationship of trust with your site visitors
and ezine readers before you can expect them to do business
with you. It requires a commitment to
... Read More
Motivational Reading
Top 5 Tips For An Enjoyable Christmas
Wendy Hearn
Christmas is a time when we want to experience love,
joy and peace, but for many people it's an extremely
difficult and stressful time. On the one hand, you
look forward to enjoying Christmas and on the other
hand, you dread what it's really going to be like.
However, Christmas can be enjoyable
... Read more
Subscribers' Corner
3 Under-Used Traffic Generators!
Larry Dotson
1) Viral Communities
Create your own chat room. Allow other related
web sites that don't have a chat room to link to yours.
They'll get use of a free chat room and you'll
... Read more
Issue #26, 7th December 2003
Feature Article
10 Important Marketing Tips
Bob Leduc
Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?
... Read More
Motivational Reading
Stress, Fear & Creating a Career/Life You Can Love
Hershey Wier, MBA
There is great ongoing interest in the subject of stress.
In my work helping people create new career and life paths,
stress is the very first issue we embark upon in many cases.
It is a huge problem that is overlooked by too many
workplaces, as well as individuals.
The World Health Organization has deemed job stress
... Read more
Subscribers' Corner
How To Save Your Money From a Marketing 'Guru' Loser - Part 1
Patric Chan
I’ll bet you can't tell me who the ‘real’ Internet
marketing gurus are nowadays. There are many so called
successful Internet marketing gurus that are actually
'losers'.
Let me share a short true story with you.
Throughout my experience
... Read more
Issue #25, 23rd November 2003
Feature Article
Email Your Brain To Tomorrow
Judith Tramayne-Barth
What is the first thing you do each morning? No, smart
aleck, I mean AFTER you hit your computer's on button.
I'll bet you connect to the Internet and check your email.
If you don't, you have way too much self discipline and
maybe you should consider therapy. For those of you who
HAVE to have your morning fix -- reading email while you
sip your java, tea or mineral spring water -- this little
hint is going to make your day. Or, to be more exact, make
your night.
... Read More
Motivational Reading
Your 12 Point Plan for Personal Success
Stephan Iscoe
No one becomes successful by accident. Success requires
making a plan and sticking to it. It is simple, but does
require commitment; it is not hard to do, but does require
hard work. The good news is that once you begin, the
results start coming almost instantly. The miracle of
successful living is that the smallest step towards success
attracts more success! Here is a very brief outline of the
key points that will help you achieve the highest levels of
success.
... Read more
Subscribers' Corner
Gourmet Taste With a Mickey Mouse Wallet?
Bill Vannot
It certainly isn't cheap. Run of the mill Steak Dinners
aren't cheap, either.
Fine dining is something we associate with people who like
to travel in style. They really can appreciate the
difference between a dinner in a 5 Star Hotel and a
neighborhood diner.
It isn't unusual to pay a day's wages
... Read more
Issue #24, 9th November 2003
Feature Article
12 Steps to Creating an Ezine
Les Goss
Now that you’ve decided to create your own ezine, what’s
the best way to begin? Here are 12 steps that have proven
useful to many people just starting out.
#1 Create a list of topics
These can come from many sources. Here are a few ideas to
get you started.
... Read More
Motivational Reading
The Secret to a Successful Life
Ruben Gonzalez, Three Time Olympian
The whole secret to a successful life is to find out what
it is your destiny to do, and then do it. - Henry Ford
But how do you find out what your destiny or purpose in
life is? Read on...
I’m going to share a sad fact with you:
... Read more
Subscribers' Corner
The Old Secret of Turning Buyers into Customers
Valerian Dinca
If you want to increase your sales revenue from your site,
you must start by increasing your number of visitors. There
is no secret here, every businessman knows that. The big
problem comes when you want to turn visitors into buyers.
This is the real performance, this is the way you make
money.
If you are looking around for a hint,
... Read more
Issue #23, 26th October 2003
Feature Article
The Top Seven Mistakes eBook Authors Make
Jim Edwards and David Garfinkel
eBooks are the hottest thing going on the Web right now!
Authors with the entrepreneurial instinct are making
anywhere from a few hundred to tens of thousands of dollars
per month - that's right, per month - by selling ebooks
online.
Why are some authors doing so much better than others?
... Read More
Motivational Reading
An Average Person
Brian Tracy
A tremendous god-given talent? Inherited wealth? A decade
of postgraduate education? Connections with the top people
in your field?
Fortunately for most of us, what it takes is something very
simple and accessible:
... Read more
Subscribers' Corner
Have You Ever Been to Nantucket?
Pamela Geiss
I don't know if you remember the television show "Wings" or
not. It was a cute comedy show whose reruns are now being
shown on the Nick at Nite Network about two brothers who ran
a small plane service on the island of Nantucket.
Anyway, the other night
... Read more
Issue #22, 12th October 2003
Feature Article
Your Online Business Has Been up & Running for Two Months &
Still Isn't Turning a Profit ~ What Could Be Wrong?
Alice Seba
Many people decide to start a home-based business in times
of economic need. This is not likely the best time to
plunge into the world of entrepreneurship.
... Read More
Motivational Reading
3 Positive Steps for Destroying Fear, Building Confidence & Big Profits!
Doug West
Many would-be entrepreneurs never get ahead with their biz
plans or ideas because of the big Fear Factor! They'd really
like to make some project click, but too many negative
thoughts and ideas hold them back. They worry about
... Read more
Subscribers' Corner
Are You the Next Oprah Or Bill Gates?
A 10-Minute Self-Test
Dr. Jill Ammon-Wexler
Could you be the next Oprah, Bill Gates -- or the next
huge internet success story? Take this 10-minute self-
test to discover if you’re a natural CEO, or have John
F. Kennedy, Bill Gates, or Oprah-type leadership skills.
... Read more
Special Issue #3, 5th October 2003
Feature Article
5 Basic Tips How To Handle Competition to Your Advantage
Irena Whitfield
Today's business environment is tough and highly competitive.
The customer becomes more sophisticated, wants more for
their hard-earned money and companies getting more and more
sophisticated struggle for more sales using all available means.
It's getting more difficult to succeed without
... Read More
Issue #20, 21st September 2003
Feature Article
The Power of Psychological Triggers...
How to Trigger a Successful Sale Through the Power
of Psychological Triggers
Joseph Sugarman
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using
this information in a fair and constructive way, will
trigger greater sales response -- often far beyond what you
could imagine.
... Read More
Motivational Reading
The first principle of success...
Robert Collier
The first principle of success is desire -- knowing what
you want. Desire is the planting of your seed.
... Read more
Subscribers' Corner
Choices And Attitudes
Ken Darby
Jerry is the manager of a restaurant in America. He is
always in a good mood and always has something
positive to say. When someone would ask him how he was
doing, he would always reply, "If I were any better, I
would be twins!"
... Read more
Issue #19, 7th September 2003
Feature Article
5 Powerful Article Writing Tips
Terri Seymour
Writing articles is one of the most powerful, if not the
most powerful methods of building your reputation and your
online business. Not only do you get unlimited exposure,
but it is free as well!
If your article is well-written, you will probably get
listed on numerous websites as well as in several ezines.
This will establish you
... Read More
Motivational Reading
If
by Og Mandino
... Read more
Subscribers' Corner
How To Build a ClickThru Marketing Web-Page
Guaranteed To Pull In Tons of Folks
by David Hallum
The biggest mistake and the reason most people
fail at clickthru marketing is that they just
pop in their affiliate link and start sending
folks to their affiliate website.
This is a very big mistake, the one thing you
should keep in mind when using click-thru
marketing is that
... Read more
Issue #18, 24th August 2003
Feature Article
The Seven Secrets of Extremely Prosperous People
Robert G. Allen
Let’s talk about the seven secrets of extremely prosperous
people. I call them secrets not because very few of us are
aware of them, but because very few of us practice them.
The secrets are, in reality, skills.... essential money
skills that all wealthy people practice. I believe that if
you learn these skills, wealth can also flow into your life.
... multiple streams of increasing prosperity. That'd be
nice, wouldn't it?
... Read More
Motivational Reading
Personal Quiz
by Jeffrey Gitomer
Wanna know the secret? Before you can build wealth, first
build a wealth of knowledge.
Rate yourself INDIVIDUALLY (10 being the best) for each of
these questions:
... Read more
Subscribers' Corner
Choosing a Winning Business Idea
by Jennifer Tripp
You've probably heard it a hundred times by now - if
you want to make alot of money with an online
business you have to offer your own product or service.
Well, make that a hundred and one times...
It's true. Although affiliate programs are a great way
to add additional streams of income, the best money
maker is still a unique product or service that you
control. That way you earn all of the money instead
of only 10% - 40%.
Here are six tips to help you
... Read more
Issue #17, 10th August 2003
Feature Article
13 Best Marketing Tips for Small Businesses
Jeffrey Dobkin
I've been involved in marketing and direct marketing since
my God! Am I that old already? Anyhow, over the years I've
been asked to give tips on marketing along with my specific
advice. Here's a short list of some of my best tips.
1. The most valuable tool in marketing at the lowest cost
is a letter. In fact, the most valuable tool in marketing
at any cost is a letter. Write one business-getting letter
every day.
... Read More
Motivational Reading
>> The 8 Myths About Creating Wealth
by Nikola Grubisa
You have probably read or heard about various myths (these
are the truths that are valid only for certain cases, but
not in general) surrounding wealth and wealthy people, all
of which hinder your quest for financial independence. Here
are the most common and most destructive:
Myth No. 1: How much you earn depends on how hard you work
If this were true, then
... Read more
Subscribers' Corner
Prepare... And Then Expect The Unexpected!
by Charles Lalonde
I realize this title may fly in the face of the philosophies
of some Internet business consultants and coaches.
However, after years of developing many in-depth personal
and business plans for others, this truth has been clearly
established.
Let me explain with an incredible real-life example that I
was able to watch unfold. In the early 1970s, I was
introduced to Henry Smolanski through the Mechanics
Illustrated magazine. Henry was the inventor and designer
of the flying car
... Read more
Issue #16, 27th July 2003
Feature Article
Reach or Frequency? ... Which Adds More $$ to Your Bottom
Line? How would you spend $10,000?
by Kris Mills
Let us say that you have been given a budget of $10,000 (not
including creative costs) to sell a new $800 product or
service via direct mail to a relatively cold list. You know
that once a new client comes on board they will usually
spend another $2,000 with you over the next 2 years.
You have a list of 10,000 names and for the purposes of
this exercise, lets say that your campaign costs work out
to be around $1 each including postage.
How would you spend that $10,000?
... Read More
Motivational Reading
Energy of life
by Ralph Marston
It is in all that you see and hear, all that you touch and
taste. Can you feel the profound and unparalleled energy of
life as it fills your every moment? It comes to you not at
your bidding, nor does it cease to come when you ignore it.
It simply comes, rich and lush and ready to be lived as
much as you will.
... Read more
Subscribers' Corner
The Importance of Budgeting
Tag: Got a great product people should know about?
How will they ever know if you have not properly
budgeted for its successful promotion?
by Kenny Love
Until recently, I served the Music industry as a record
promoter and media publicist. After having begun my
own music career as a recording artist and successfully
self-marketing my first recording, I realized that there
must, literally, be tons of musicians who could utilize my
skills. And, I was correct...there were.
Unfortunately, I also quickly realized that very few of
these "tons of artists" had absolutely any clue about business
... Read more
Issue #15, 13th july 2003
Feature Article
Why Your E-Newsletter Doesn’t Deliver Like You Hoped
by Jessica Albon
You've heard the pitch--marketing newsletters are supposed
to attract customers. They're sworn to build customer
loyalty. And, the rumor is, they'll help you increase
profits. All that...and they are incredibly cheap to
produce.
But what if your newsletter's falling short of its
potential?
... Read More
Motivational Reading
Thinking Rich
by Rick Solano
What a wonderful sounding word. If you think rich, then you
will be rich. If you think success, you will become
successful. Along with thinking rich you should think power.
Your power is your ability to control your mind and body.
Your every action should command the attention of the world.
Become a person of action instead of reacting to the
comments and actions of others.
Never tell people how
... Read more
Subscribers' Corner
Change Is Threatening Your Business
By Bob Leduc
You cannot grow a business today by simply repeating what
you did successfully in the past ...or even recently.
Clever competitors and new technology are producing changes
that will reduce the effectiveness of your current
marketing efforts. These 3 strategies enable you to
overcome this threat - and continue to grow your business:
... Read more
Special Issue #2, 6th July 2003
Feature Article
Not Enough Money?
7 Golden Rules to a Financial Prosperity
by Irena Whitfield
Happy Independence Day, Great Weekend Celebrations and
Welcome to our 2nd Special Issue this year!
Most of the recent requests for help have one item in common
and it is a complaint about the lack of money.
I believe that most people haven't got enough money for
everything they wish to have - the more you have the bigger
your plans, and you have a feeling that you have less and
less money.
Whether you have lots of money or just so-so, you need to
economize and take proper care of your money ie your income,
expenditures, savings and investments.
Below I give you 7 Golden Rules to a Financial Prosperity:
1) Always have several streams of income: never rely on one
income from one source only.
... Read More
Issues 1-10
Visit Subscribers' Corner & Read Latest Articles
I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.
Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
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The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
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