Set On the Pathway To Success

Issues 2003 - Pathway To Success
Volume 3, Issues #1-13, 2003

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'Pathway To Success'
Volume 3, Issues #1-13, 2003
Publisher Irena Whitfield
http://www.thecassiopeia.com/


Don't let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use. Earl Nightingale

Published every other Sunday, our FREE Ezine 'Pathway To Success' helps our Subscribers to succeed in their online home business, providing them with top webmaster resources, hot marketing tips, FREE advertising, articles by our subscribers, guests and the winners of our Award, motivational reading, special FREE services, Subscriber Corner, FREE Web Lions Community and Library and more. Special tips are published only in the e-mail edition.

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Issue #13, 22nd June 2003

Feature Article

The ABC of Websites That Sell
by Raynay Valles

Customers will tell you, creating a website that sells is not that hard. From a customer's point of view, it might be as simple as ABC.

A - Answer my email fast.
B - Browsers. Don't crash mine.
C - Customer Service that helps me solve my problems.
D - ... Read More

Motivational Reading

Information Overload - The New Epidemic
by Rhonda Bailey

HEADLINE: Information Junkie O.D.s

Sperry, OK -- Earlier this week Rhonda Bailey was found in her home office in a catatonic state staring vacantly at her computer monitor.

Inspector Dan and Officer Sarah, investigating the mystery, found that Ms. Bailey had downloaded thousands of files to her hard drive over the past six months. ... Read more

Subscribers' Corner

How much does your free ad cost you?
By Linda Landry

Ever considered the cost of your free ad? Most likely we cancel the cost we incur when we place a free ad.

You must spend some TIME and energy (brain energy at least) composing your ad. Occasionally we luck out with a bright idea! Most often we spend days thinking and reciting in our head some of the wonders of our product or opp. Perhaps we are ... Read more

Issue #12, 8th June 2003

Feature Article

How can I generate some good sales leads?
by Jay Abraham

You can do it by offering prospects a free bonus, by selling certain items that qualify people, or by putting together some joint advertising deals with other businesses in a related line.

There are many ways to attract leads. Don't discount the possibility of buying "used" leads from other companies that approach the same prospects you want to approach.

For example, if you

Remember how ... Read More

Motivational Reading

Gifts Children Unknowingly Give
by Diana Hooper

Children: For many people, just the thought of combining children and business fills them with horror. To them, children are nothing but a constant nuisance and continual interruption. "It simply can't be done!" they proclaim.

I am not one of those people.

In fact, if it weren't for ... Read more

Subscribers' Corner

How Not to Begin Your Internet Career!
By Linda Offenheiser

When I first decided to start an Internet business it was a complete comedy of errors. I made every mistake a newbie can possibly make. If I missed one or two it was simply dumb luck.

At that time I didn't have any idea of what I really wanted to do. My lack of direction left me prey to all of the scams out there. I joined any program that ... Read more

Issue #11, 25th May 2003

Feature Article

The In Your Face Truth about Network Marketing
by Scott Lucas

It's interesting to hear people's opinions about Network Marketing. There are some people that think it's a pyramid scheme, a scam, not a profession, or that it does not work. SHAME ON THEM! If only these same people got educated about the industry, they would think differently.

The people I'm referring to are the people who have been exposed to our industry either directly, they've been approached in the past or indirectly, they know of someone who was in Network Marketing, or was also exposed.

Remember how ... Read More

Motivational Reading

The longer I live, the more I realize ...
by Charles R. Swindoll

The longer I live, the more I realize the impact of attitude on life. Attitude to me is more important than facts. It is more important than the past, than ... Read more

Subscribers' Corner

Several Serious Problems on the Internet Causing Unnecessary Failures
By Irena Whitfield

You know I rarely write articles because I am too busy to repeat what someone else said already. So, I give you the Article to read and apply.

However, I decided to publish this typical situation described in the above article and comment on the main causes.

Problem No 1: when you come new to the Net without ... Read more

Issue #10, 11th May 2003

Feature Article

10 Online Writing Concepts that Work Wonders for Your Offline Marcomms, too
by Suzan St. Maur

After all the agonies we suffered some years ago when some tried to make offline text work online, we’ve finally turned the tables. Now we can borrow back a number of online writing concepts and use them to sharpen up our paper-based marketing communications.

Remember how ... Read More

Motivational Reading

I believe...
by Anthony Robbins

I believe life is constantly testing us for our level ... Read more

Subscribers' Corner

What Can an Internet Newcomer Do to Turn on the Traffic to a New Web Site?
By Brynjar Gudmundsson

Can you relate to this? You've solved the technical problems of developing your web site. You've setup your e-mail list management software and shopping cart and order forms.

You've written, edited, and re-written your sales copy till it sparkles.

Your web site is all ready to ... Read more

Issue #9, 27th April 2003

Feature Article

Are You In Business To Help Customers?
by Bob Leduc

Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money.

Here are 4 ways you can assure customers that you are in business to help them. ... Read More

Motivational Reading

Every dollar bill is a money seed.
by Robert G. Allen

Every dollar bill is a money seed. Just like a tiny acorn contains the power to grow into a mighty oak tree, each dollar bill has the power to grow into a mighty money tree. You can grow one of these money trees.... on as little as a dollar a day. Could you afford that? Just like ... Read more

Subscribers' Corner

'Why YOU Frontin?'
By Linda Landry

A common response to many angry people is to SLAM the door in the face of the culprit. It is our way of shutting someone out. When we go to sleep at night we close the doors to any possible intruders. When we click on a site, we close the window upon leaving and when we log off the computer we close out the net from our awareness.

Naturally we know ... Read more

Issue #8, 13th April 2003

Feature Article

The 15 Secrets of Guerrilla Marketing
by Jay Conrad Levinson

These concepts are probably the reason that many start-up guerrillas now run highly successful companies. They are the cornerstone of guerrilla marketing, now the most popular marketing series in history, published in 37 languages, and required reading in many MBA programs worldwide. Just 15 words, but each one nuclear-powered and capable of propelling you into the land of your dreams. ... Read More

Motivational Reading

“When you have a dream, nothing gets in your way. When you don’t have a dream, everything gets in your way.” (The Rags-to-Riches technique)
by Tom "Big Al" Schreiter

During our annual Thanksgiving networking cruise, I observed a good example of why some people are doomed for failure in network marketing.

I was standing in the buffet line. Two men were talking. This was their conversation:

Man #1: I can’t believe how quiet and peaceful it is today. It’s beautiful, just beautiful.

Man #2: Nothing is happening on this cruise. It’s boring. What a waste of time. ... Read more

Subscribers' Corner

Working With Affiliate Programmes
By Robert Evans

Affiliate programmes are springing up everywhere and cover every type of product or service imaginable. Some incorporate fully automated systems that sell high volumes of hard products all over the world. Many have several thousand affiliates and one or two of the bigger companies have over one million affiliates.

So what are the advantages of joining an affiliate programme? ... Read more

Special Issue No 1, 6th April 2003

Feature Article

Are Your Problems Worth Losing Your Future?
by Irena Whitfield

Over the recent weeks I receive more and more messages complaining about various problems you encounter every day discouraging many of you from doing online business and making you leave the Net.

Today I am taking this opportunity to tell you a couple of words about this.

Don't believe that there is a person completely without problems. It's decisive how you handle your problems, how important you allow them to grow and how much you allow them to damage your attitudes and your motivation.

In fact, problems help us ... Read More

Issue #6, 23rd March 2003

Feature Article

10 Proven Tips To Increase Your Affiliate Income As Revealed
by T. H. Quah

It is often published on the web that 95% of all affiliate marketers do not make any money.

Why?

The answer is simple. They are merely hobbyist indulging in affiliate marketing as a past time. They are not serious. Although their original plan is to make money, they have no commitment power.

Is that you?

If you really want to make money in affiliate marketing, then you need to do what ... Read More

Motivational Reading

Failure Is Not An Option
by Diane Hughes

I have some good news and some bad news. The bad news is that online businesses - just like brick and mortar businesses - have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don't listen.

How many times have we heard ... Read more

Subscribers' Corner

Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs
Marty Foley

Time is money in your online business, just as in the offline business world.

Problem is, the typical Internet entrepreneur is in a race against time. Often they are snowed under with many things to do, trying to achieve maximum results (income) within the precious, very limited time available.

Especially if you're holding down a full-time job while trying ... Read more

Issue #5, 9th March 2003

Feature Article

Are YOU Right For A Home-Based Business?
by Ken Leonard Jr.

Online The internet is loaded with all sorts of ways for you to work from home. You will consider many options, finding the right fit for your personality and goals. But first, you have to take a look at yourself. Do you have what it takes to run a successful business from home? How do you know if YOU are cut-out to be "The Boss"?

Before you spend too much time and money looking for that perfect home-based business, make sure that you have these essential qualities first: ... Read More

Motivational Reading

Only The Lonely - Miss your co-workers? Our Homebased Psychology Expert shows you how to get over those work-at-home blues.
by Azriela Jaffe

Q: When I left my job to work from home, I couldn't wait to work in peace and quiet. I was in one of those awful cubicles where you couldn't get any privacy. Now I'd give anything to be interrupted and have a conversation with someone! I've only been working from home for three months, but I'm already thinking of getting a job. Is it too soon to be giving up? Do you know anyone who works from home who is really happy doing it? I had no idea it would be this isolating.

A: Yes, I know one very happy home-office professional - ME! I came from 15 years in a corporate HR management job, surrounded by people all the time, so I know what you're going hrough. On most days, it's just me, my computer, and my e-mail friends. ... Read more

Subscribers' Corner

12 Quick Tips For Beginning E-zine Publishers
Ken Hill

Publishing an e-zine is a terrific way to increase your profits online by successfully staying in touch with your visitors, prospects, and customers.

To help you get started on the right track, I've provided the following tips to help you successfully publish your own e-zine as well as help you successfully promote your e-zine once you begin: ... Read more

Issue #4, 23rd February 2003

Feature Article

Erasure: One Step to Better Copy
by Heather Reimer

The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a second time." Two thousand years later, those words still hold true.

If you're responsible for the content of a website or newsletter, then erasures - editing - can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that dominates the net.

A composer once observed that sublime music is determined as much by the rests as by the notes themselves. And so good copy can be made better by the words you don't see on the page.

Quantity vs. Quality Words ... Read More

Motivational Reading

No Worries Marketing and Living ... Get Out of Your Own Way
by David Cameron

All we do is create experiences. That is all we do, as human beings. There is nothing else we do here on earth. Think about your whole day today - wasn’t it a collection of one experience after another? As creators of experiences, we make good ones happen and almost every day, surprisingly, we put a monkey wrench in our own lives and mess things up. Every day, and for no reason at all, unconsciously, we destroy our own efforts and then fail or suffer unnecessarily. When it comes to success, we are our own worst enemy and we don’t even know it. We take one step forward and two steps back, or more. Today we can all stop this unnecessary step backwards. Do you know how much more your life, business, relationships and health would improve if you changes one little thing? Let us see how. ... Read more

Subscribers' Corner

5 Reasons Why Certain Newsletters Get *READ*
Whilst The Rest Get *TRASHED*!

Michael Green

It's a simple truth...

Some newsletters seem to attract readers like bees to honey - whilst others seem to struggle to find a marketplace of interested subscribers. But why?

What's the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if your goal is to build an army of loyal subscribers? ... Read more

Issue #3, 9th February 2003

Feature Article

Don't Overlook The 3 Special Benefits Every Customer Wants From You by Bob Leduc

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.

1. Fast Results

Prospective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect ... Read More

Motivational Reading

The DNA of Top Achievers by Chris Widener

Of course by now we are all becoming aware of DNA. It is the source code that determines who we are. When we look at DNA we can see what a person will look like, what diseases they may come down with, etc. This has been a tremendous breakthrough for scientists and will continue to be so for some time, I think.

This got me to thinking about what makes up those who are top achievers. Is there ... Read more

Subscribers' Corner

Return To The Basics For Web Success
Joshua Rose

I was watching Barry Bonds, of baseball's San Francisco Giants, when he hit a home run recently. At age 38, he is the most feared and respected hitter in the game. For those that don't know, last year he broke the single season homerun record and this year his batting average led the majors.

When he steps to the plate, boy oh boy, he sure has the pitcher's full attention. I think they'd really prefer ... Read more

Issue #2, 26th January 2003

Feature Article

Use Your Unique Abilities to Shake The World

by Wendy Hearn

I awoke to the feeling of being shook and felt scared because I didn't know what was happening. It later transpired that we had experienced an earthquake. As I reflected on this occurrence and my feelings at the time, for me, it was a metaphor for shaking up our lives. What do I mean by shaking up our lives? I mean ... Read More

Motivational Reading

It's All In The Mind by Martin Avis

How hard do you practice to be good at what you do?

Golfers swing clubs for hours on end. Tennis players knock endless balls across the nets. Business people rehearse presentations over and over.

We all take physical action to improve our skills.

Yet there is hard evidence that another kind of rehearsal can be even more effective. ... Read more

Subscribers' Corner

Are You On The JV Squad Or The Junior Varsity Squad?
Linwood R. Johnson

I know that the title would imply that this article is for sports fans and if you are one, this will work for you. In reality, the info that you are glaring at right now is about Joint Ventures and a few tips on the right way (and wrong way) to do them.

First, let me back up. What is ... Read more

Issue #1, 12th January 2003

Feature Article

An Entrepreneur's Guide To Avoiding E-mail Overload

by D. Cruz

Several of the people I work with share the same dilemma. Everyday, hundreds of unsolicited e-mails pop out of their account as they sit almost motionless in front of their computers. I was personally informed that, because of this, at least a couple of them have painfully decided to do away with electronic mail. It is sad that due to the greed and barbarism of a few, many are suffering.

E-mail is a wonderful communications medium. It's almost like a medium out of fantasy land. It is instant and nearly free. In fact, as proof of its efficiency and popularity, it now outnumbers snail mail ten to one. Unfortunately, ... Read More

Motivational Reading

Surround Yourself With Serious People by Colin Powell

Organization doesn't really accomplish anything. Plans don't accomplish anything, either. Theories of management don't much matter. Endeavors succeed or fail because of the people involved. Only by ... Read more

Subscribers' Corner

Women of the Net  Cathy Bryant

Two years ago, when I had been working online about a year, an online colleague approached me about writing an article for a special edition of his newsletter which was to feature successful women online. Naturally, I agreed.

As I was researching for the article, I read a statistic that revealed that ... Read more

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Administration

I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.

Looking Forward To YOUR Success.

Sincerely,

Irena Whitfield

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