'Pathway To Success'
Volume 3, Issues #1-13, 2003
Publisher Irena Whitfield http://www.thecassiopeia.com/
Don't let the fear of the time it will take to accomplish
something stand in the way of your doing it. The time will pass
anyway; we might just as well put that passing time to the best
possible use.
Earl Nightingale
Published every other Sunday, our FREE Ezine 'Pathway To Success' helps
our Subscribers to succeed in their online home business, providing them with
top webmaster resources, hot marketing tips, FREE advertising,
articles by our subscribers, guests and the winners of our Award,
motivational reading, special FREE services, Subscriber Corner, FREE Web Lions Community and Library and more. Special tips are published only in
the e-mail edition.
Subscribe here
Issue #13, 22nd June 2003
Feature Article
The ABC of Websites That Sell
by Raynay Valles
Customers will tell you, creating a website that sells is
not that hard. From a customer's point of view, it might be
as simple as ABC.
A - Answer my email fast.
B - Browsers. Don't crash mine.
C - Customer Service that helps me solve my problems.
D -
... Read More
Motivational Reading
Information Overload - The New Epidemic
by Rhonda Bailey
HEADLINE: Information Junkie O.D.s
Sperry, OK -- Earlier this week Rhonda Bailey was found
in her home office in a catatonic state staring vacantly
at her computer monitor.
Inspector Dan and Officer Sarah, investigating the
mystery, found that Ms. Bailey had downloaded
thousands of files to her hard drive over the past six
months.
... Read more
Subscribers' Corner
How much does your free ad cost you?
By Linda Landry
Ever considered the cost of your free ad? Most likely we
cancel the cost we incur when we place a free ad.
You must spend some TIME and energy (brain energy at least)
composing your ad. Occasionally we luck out with a bright
idea! Most often we spend days thinking and reciting in our
head some of the wonders of our product or opp. Perhaps we
are
... Read more
Issue #12, 8th June 2003
Feature Article
How can I generate some good sales leads?
by Jay Abraham
You can do it by offering prospects a free bonus, by
selling certain items that qualify people, or by putting
together some joint advertising deals with other businesses
in a related line.
There are many ways to attract leads. Don't discount the
possibility of buying "used" leads from other companies
that approach the same prospects you want to approach.
For example, if you
Remember how
... Read More
Motivational Reading
Gifts Children Unknowingly Give
by Diana Hooper
Children: For many people, just the thought of combining
children and business fills them with horror. To
them, children are nothing but a constant nuisance and
continual interruption. "It simply can't be done!"
they proclaim.
I am not one of those people.
In fact, if it weren't for
... Read more
Subscribers' Corner
How Not to Begin Your Internet Career!
By Linda Offenheiser
When I first decided to start an Internet business it was a
complete comedy of errors. I made every mistake a newbie
can possibly make. If I missed one or two it was simply
dumb luck.
At that time I didn't have any idea of what I really wanted
to do. My lack of direction left me prey to all of the scams
out there. I joined any program that
... Read more
Issue #11, 25th May 2003
Feature Article
The In Your Face Truth about Network Marketing
by Scott Lucas
It's interesting to hear people's opinions about Network
Marketing. There are some people that think it's a pyramid
scheme, a scam, not a profession, or that it does not work.
SHAME ON THEM! If only these same people got educated about
the industry, they would think differently.
The people I'm referring to are the people who have been
exposed to our industry either directly, they've been
approached in the past or indirectly, they know of someone
who was in Network Marketing, or was also exposed.
Remember how
... Read More
Motivational Reading
The longer I live, the more I realize ...
by Charles R. Swindoll
The longer I live, the more I realize the impact of
attitude on life. Attitude to me is more important than
facts. It is more important than the past, than
... Read more
Subscribers' Corner
Several Serious Problems on the Internet Causing Unnecessary Failures
By Irena Whitfield
You know I rarely write articles because I am too busy to
repeat what someone else said already. So, I give you
the Article to read and apply.
However, I decided to publish this typical situation described
in the above article and comment on the main causes.
Problem No 1: when you come new to the Net without
... Read more
Issue #10, 11th May 2003
Feature Article
10 Online Writing Concepts that Work Wonders for Your
Offline Marcomms, too
by Suzan St. Maur
After all the agonies we suffered some years ago when some
tried to make offline text work online, we’ve finally
turned the tables. Now we can borrow back a number of
online writing concepts and use them to sharpen up our
paper-based marketing communications.
Remember how
... Read More
Motivational Reading
I believe...
by Anthony Robbins
I believe life is constantly testing us for our level
... Read more
Subscribers' Corner
What Can an Internet Newcomer Do to Turn on the Traffic
to a New Web Site?
By Brynjar Gudmundsson
Can you relate to this? You've solved the technical
problems of developing your web site. You've setup your
e-mail list management software and shopping cart and
order forms.
You've written, edited, and re-written your sales copy till
it sparkles.
Your web site is all ready to
... Read more
Issue #9, 27th April 2003
Feature Article
Are You In Business To Help Customers?
by Bob Leduc
Customers want to believe you are in business to help them.
They don't mind if you make a profit by helping them. But
they won't buy from you if they believe you are only in
business to get their money.
Here are 4 ways you can assure customers that you are in
business to help them.
... Read More
Motivational Reading
Every dollar bill is a money seed.
by Robert G. Allen
Every dollar bill is a money seed. Just like a tiny acorn
contains the power to grow into a mighty oak tree, each
dollar bill has the power to grow into a mighty money tree.
You can grow one of these money trees.... on as little as a
dollar a day. Could you afford that? Just like
... Read more
Subscribers' Corner
'Why YOU Frontin?'
By Linda Landry
A common response to many angry people is to SLAM the door
in the face of the culprit. It is our way of shutting
someone out. When we go to sleep at night we close the
doors to any possible intruders. When we click on a site,
we close the window upon leaving and when we log off the
computer we close out the net from our awareness.
Naturally we know
... Read more
Issue #8, 13th April 2003
Feature Article
The 15 Secrets of Guerrilla Marketing
by Jay Conrad Levinson
These concepts are probably the reason that many start-up
guerrillas now run highly successful companies. They are
the cornerstone of guerrilla marketing, now the most
popular marketing series in history, published in 37
languages, and required reading in many MBA programs
worldwide. Just 15 words, but each one nuclear-powered and
capable of propelling you into the land of your dreams.
... Read More
Motivational Reading
“When you have a dream, nothing gets in your way.
When you don’t have a dream, everything gets in your way.”
(The Rags-to-Riches technique)
by Tom "Big Al" Schreiter
During our annual Thanksgiving networking cruise, I
observed a good example of why some people are doomed for
failure in network marketing.
I was standing in the buffet line. Two men were talking.
This was their conversation:
Man #1: I can’t believe how quiet and peaceful it is today.
It’s beautiful, just beautiful.
Man #2: Nothing is happening on this cruise. It’s boring.
What a waste of time.
... Read more
Subscribers' Corner
Working With Affiliate Programmes
By Robert Evans
Affiliate programmes are springing up
everywhere and cover every type of
product or service imaginable. Some
incorporate fully automated systems
that sell high volumes of hard products
all over the world. Many have several
thousand affiliates and one or two of
the bigger companies have over one
million affiliates.
So what are the advantages of joining
an affiliate programme?
... Read more
Special Issue No 1, 6th April 2003
Feature Article
Are Your Problems Worth Losing Your Future?
by Irena Whitfield
Over the recent weeks I receive more and more messages
complaining about various problems you encounter every
day discouraging many of you from doing online business
and making you leave the Net.
Today I am taking this opportunity to tell you a couple
of words about this.
Don't believe that there is a person completely without
problems. It's decisive how you handle your problems, how
important you allow them to grow and how much you allow
them to damage your attitudes and your motivation.
In fact, problems help us
... Read More
Issue #6, 23rd March 2003
Feature Article
10 Proven Tips To Increase Your Affiliate Income As Revealed
by T. H. Quah
It is often published on the web that 95% of all affiliate
marketers do not make any money.
Why?
The answer is simple. They are merely hobbyist indulging
in affiliate marketing as a past time. They are not serious.
Although their original plan is to make money, they have no
commitment power.
Is that you?
If you really want to make money in affiliate marketing, then
you need to do what
... Read More
Motivational Reading
Failure Is Not An Option
by Diane Hughes
I have some good news and some bad news. The bad news is that
online businesses - just like brick and mortar businesses - have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don't listen.
How many times have we heard
... Read more
Subscribers' Corner
Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs
Marty Foley
Time is money in your online business, just as in the offline
business world.
Problem is, the typical Internet entrepreneur is in a race
against time. Often they are snowed under with many things
to do, trying to achieve maximum results (income) within
the precious, very limited time available.
Especially if you're holding down a full-time job while trying
... Read more
Issue #5, 9th March 2003
Feature Article
Are YOU Right For A Home-Based Business?
by Ken Leonard Jr.
Online The internet is loaded with all sorts of ways for you
to work from home. You will consider many options, finding
the right fit for your personality and goals. But first, you
have to take a look at yourself. Do you have what it takes
to run a successful business from home? How do you know if
YOU are cut-out to be "The Boss"?
Before you spend too much time and money looking for that
perfect home-based business, make sure that you have these
essential qualities first:
... Read More
Motivational Reading
Only The Lonely - Miss your co-workers? Our Homebased Psychology Expert shows
you how to get over those work-at-home blues.
by Azriela Jaffe
Q: When I left my job to work from home, I couldn't wait to work
in peace and quiet. I was in one of those awful cubicles where
you couldn't get any privacy. Now I'd give anything to be
interrupted and have a conversation with someone! I've only
been working from home for three months, but I'm already thinking
of getting a job. Is it too soon to be giving up? Do you know
anyone who works from home who is really happy doing it? I had
no idea it would be this isolating.
A: Yes, I know one very happy home-office professional - ME!
I came from 15 years in a corporate HR management job,
surrounded by people all the time, so I know what you're going
hrough. On most days, it's just me, my computer, and my e-mail
friends.
... Read more
Subscribers' Corner
12 Quick Tips For Beginning E-zine Publishers
Ken Hill
Publishing an e-zine is a terrific way to increase your profits
online by successfully staying in touch with your visitors,
prospects, and customers.
To help you get started on the right track, I've provided the
following tips to help you successfully publish your own e-zine
as well as help you successfully promote your e-zine once you
begin:
... Read more
Issue #4, 23rd February 2003
Feature Article
Erasure: One Step to Better Copy
by Heather Reimer
The Roman poet Horace said, "You must often make erasures if you
mean to write what is worthy of being read a second time." Two
thousand years later, those words still hold true.
If you're responsible for the content of a website or newsletter,
then erasures - editing - can make your words worthy of being
read a FIRST time. Erasures are one thing you can do (or rather
undo) to raise your content and your promotional materials above
the mediocre writing that dominates the net.
A composer once observed that sublime music is determined as much
by the rests as by the notes themselves. And so good copy can be
made better by the words you don't see on the page.
Quantity vs. Quality Words
... Read More
Motivational Reading
No Worries Marketing and Living ... Get Out of Your Own Way
by David Cameron
All we do is create experiences. That is all we do, as human
beings. There is nothing else we do here on earth. Think about
your whole day today - wasn’t it a collection of one experience
after another? As creators of experiences, we make good ones
happen and almost every day, surprisingly, we put a monkey wrench
in our own lives and mess things up. Every day, and for no reason
at all, unconsciously, we destroy our own efforts and then fail
or suffer unnecessarily. When it comes to success, we are our own
worst enemy and we don’t even know it. We take one step forward
and two steps back, or more. Today we can all stop this
unnecessary step backwards. Do you know how much more your life,
business, relationships and health would improve if you changes
one little thing? Let us see how.
... Read more
Subscribers' Corner
5 Reasons Why Certain Newsletters Get *READ*
Whilst The Rest Get *TRASHED*!
Michael Green
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
... Read more
Issue #3, 9th February 2003
Feature Article
Don't Overlook The 3 Special Benefits Every Customer Wants From You
by Bob Leduc
Every customer looks for 3 special benefits when they do
business with you. They may not specifically ask for these
benefits. But you're losing sales if you don't automatically
provide all 3.
1. Fast Results
Prospective customers may take a long time deciding whether
or not they will buy from you. But once they decide to buy,
they expect
... Read More
Motivational Reading
The DNA of Top Achievers
by Chris Widener
Of course by now we are all becoming aware of DNA. It is
the source code that determines who we are. When we look
at DNA we can see what a person will look like, what diseases
they may come down with, etc. This has been a tremendous
breakthrough for scientists and will continue to be so for some
time, I think.
This got me to thinking about what makes up those who are top
achievers. Is there
... Read more
Subscribers' Corner
Return To The Basics For Web Success
Joshua Rose
I was watching Barry Bonds, of baseball's San Francisco
Giants, when he hit a home run recently. At age 38, he is
the most feared and respected hitter in the game. For those
that don't know, last year he broke the single season
homerun record and this year his batting average led the
majors.
When he steps to the plate, boy oh boy, he sure has the
pitcher's full attention. I think they'd really prefer
... Read more
Issue #2, 26th January 2003
Feature Article
Use Your Unique Abilities to Shake The World
by Wendy Hearn
I awoke to the feeling of being shook and felt scared
because I didn't know what was happening. It later
transpired that we had experienced an earthquake. As I
reflected on this occurrence and my feelings at the time,
for me, it was a metaphor for shaking up our lives. What
do I mean by shaking up our lives? I mean
... Read More
Motivational Reading
It's All In The Mind
by Martin Avis
How hard do you practice to be good at what you do?
Golfers swing clubs for hours on end. Tennis players
knock endless balls across the nets. Business people
rehearse presentations over and over.
We all take physical action to improve our skills.
Yet there is hard evidence that another kind of
rehearsal can be even more effective.
... Read more
Subscribers' Corner
Are You On The JV Squad Or The Junior Varsity Squad?
Linwood R. Johnson
I know that the title would imply that this article
is for sports fans and if you are one, this will
work for you. In reality, the info that you are
glaring at right now is about Joint Ventures and
a few tips on the right way (and wrong way) to do them.
First, let me back up. What is
... Read more
Issue #1, 12th January 2003
Feature Article
An Entrepreneur's Guide To Avoiding E-mail Overload
by D. Cruz
Several of the people I work with share the same dilemma.
Everyday, hundreds of unsolicited e-mails pop out of their
account as they sit almost motionless in front of their
computers. I was personally informed that, because of this,
at least a couple of them have painfully decided to do away
with electronic mail. It is sad that due to the greed and
barbarism of a few, many are suffering.
E-mail is a wonderful communications medium. It's almost like
a medium out of fantasy land. It is instant and nearly free.
In fact, as proof of its efficiency and popularity, it now
outnumbers snail mail ten to one. Unfortunately,
... Read More
Motivational Reading
Surround Yourself With Serious People
by Colin Powell
Organization doesn't really accomplish anything. Plans don't
accomplish anything, either. Theories of management don't much
matter. Endeavors succeed or fail because of the people involved.
Only by
... Read more
Subscribers' Corner
Women of the Net
Cathy Bryant
Two years ago, when I had been working online about a year,
an online colleague approached me about writing an article
for a special edition of his newsletter which was to feature
successful women online. Naturally, I agreed.
As I was researching for the article, I read a statistic that
revealed that
... Read more
Visit Subscribers' Corner & Read Latest Articles
***************************************************
If you like our Ezine, click the button to recommend us, your ad will get a higher exposure and you can also win $10,000: 
I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.
Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
*****************************************************
The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
*****************************************************
Head of the Queue Ad Exchange
If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:
<script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>
Note: check what it looks like
Click here
|