'Pathway To Success'
Volume 4, Issues #1-26, 2004
Publisher Irena Whitfield
http://www.thecassiopeia.com/
Published since 2000 to over 98,600+ Subscribers
When you follow your bliss, doors will open where you would
not have thought there would be doors; and where there
wouldn’t be a door for anyone else.
Joseph Campbell
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Issue #26, 19th December 2004
Feature Article
Are You a Planner or a Doer?
Susan Scheid
Are you the type of person who just gets out there and
makes things happen? Or are you more comfortable thinking
things through before you jump? Take our quick quiz and
find out which category you fall into - and how to use the
information in your business.
... Read more
Motivational Reading
Scientific Proof of the Power of Belief
Dr Jill Ammon-Wexler
You've heard the expression, "We are what we think."
But is this old saying really true in a scientific
sense? Do our thoughts "really" control what we
accomplish in life?
... Read more
Subscriber Article
The Perfect Gift
Clarissa 'kiki' Frampton
Every year we agonize over what presents to get for
our friends and family. We all enjoy the "giving" as
well as the "getting". We scour the stores for that
one perfect gift, we want to hear the "oos and ahs"
when they open the gift from us.
Can I give you all some suggestions?
... Read more
Issue #25, 5th December 2004
Feature Article
The Best Advertisement For Your Business
Mark Daoust
It is no secret among internet marketers that writing
articles is a great way to market your website. With all
the article distribution services and all the websites
looking for free, unique content, writing a quality article
can bring you more links to your website in one day than an
entire month of working out link exchanges and submitting
to directories. The benefits of writing articles have been
written about time and time again. Yet in order to enjoy
the benefits of article writing, your article must first be
... Read more
Motivational Reading
The Secret To Success Is Preparation
Rene Godefroy
Most of us have, deep at the center of our hearts, some
things we would like to accomplish. But few of us dare to
start on the journey. We sit around blaming our
circumstances on others and making excuses for our
shortsightedness, then we go to our graves with unfulfilled
dreams. Underneath it all, the real reason we don’t get
... Read more
Subscriber Article
Prepare Well Before Buying Your Digital Camera
Todd Nelson
Choosing the right digital camera for general use can be
more challenging than actually taking a good picture. Like
all things technical, digital cameras come in a vast array
of styles, sizes and abilities.
Making the right choice does not require intensive
research. However, you do need to
... Read more
Issue #24, 21st November 2004
Feature Article
The Top 5 "Lies" of Lead-Generation and Retention
Len Foley
Lie #1: All I need is a good list of people who
want my product or service.
Fact: You need to spend less time looking
for the right people… and more time looking for
the right problems people want to have solved.
When you know exactly the kind of problem
... Read more
Motivational Reading
Thanksgiving Dinner as a Customer Care Model? You Bet!
Three Ways to Apply Meal Planning Know-How to Your Customer Care
Efforts
JoAnna Brandi
Have you ever noticed that Thanksgiving dinner is the ultimate
in service experiences? From the strategic planning of the
“operation” right down to “delivery and implementation,” each
step is carefully thought out with the “customers’” satisfaction
being the primary goal.
... Read more
Subscriber Article
Are You Beating Up On Yourself About Debt?
Mario Castagno
What's the first thought or feeling that comes to you When
you hear the word "debt"? Most people debt is "negative"
or it becomes a fight and is something that should be viewed
as a failure.
Having bills does not make you a failure. When....
... Read more
Issue #23, 7th November 2004
Feature Article
Optimizing for Christmas Sales:
Driving traffic your way during the holiday season
Alan Webb
Christmas is only around the corner, and next month the
Christmas season's increase in traffic, for e-commerce sites
especially, will start. Therefore, now is the time to get your
website ready for all the Christmas present searchers. This
article gives you a few ideas about what you should be doing NOW
in order to maximise traffic from search engines over the
festive season.
... Read more
Motivational Reading
Hilton's Helpers
Sales (And Marketing) Tip:
"Don't Send Christmas Cards This Year..."
Hilton Johnson
The late, great Earl Nightingale once said that if you want to
be successful, do exactly the opposite of what everyone else
does.
Most people think that by sending out Christmas or Hanukkah
cards to all of their customers each year they will receive an
onslaught of new business and referrals. Not true.
... Read more
Subscriber Article
I Make Money Online. You Can Too
Tom Worsley
When I purchased my first computer over 10 years ago, I knew
I wanted to put it to work and make money with it some how.
But I knew nothing about computers or the Internet. I knew
nothing about network marketing, search engine marketing, or
even how to create my own web site. I knew nothing about
e-mail marketing e-mail leads or how to set up an e-mail
list.
I began searching the Internet for ideas. I quickly learned
that you could ....
... Read more
Issue #22, 24th October 2004
Feature Article
Why people don't buy from you
Dan Brown
There are 10 reasons people don't buy from you.
Here's ten simple yet POWERFUL ideas for you to reflect on. This
will help you adjust your marketing strategies... which will
have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure server.
Tell them you won't sell their e-mail address and all their
information will be kept confidential.
... Read more
Motivational Reading
Outsourcing
Bob Osgoodby
It's no secret that the US economy has slowed down, and many jobs
have been outsourced overseas. Thousands of companies are still
and are being forced to cut costs, decrease benefits, and even
lay off employees. Many of those who lost their jobs, wil l try
their hand at doing business on the Internet.
It seems however, that lately
... Read more
Subscriber Article
Turbulence Or A Smooth Ride? You Decide.
Pat Graham-Block
Why is it that 2 people can use the same airport, the same
airline and even be on the exact same flight, and have 2
totally different stories about their trip?
Is it all about attitude? To some degree.
It's about our beliefs, based
... Read more
Issue #21, 10th October 2004
Feature Article
What Sells On The Internet?
Elizabeth McGee
For anyone contemplating starting an online business the
question of the day is what to sell online. You not only need
to know what to sell on the Internet but you need to know what
sells well.
There are many specific answers when it comes to this question
but probably the best answer is people buy products online that
they don't need to smell, touch or examine.
... Read more
Motivational Reading
Obstacles are the stepping stones of success
Harvey Mackay
A man was walking in the park one day when he came upon a cocoon
with a small opening. He sat and watched the butterfly for
several hours as it struggled to force its body through the
little hole. Then it seemed to stop making any progress. It
looked like it had gotten as far as it could, so the man decided
to help the butterfly. He used his pocketknife and snipped the
remaining bit of the cocoon.
The butterfly then emerged easily, but something was strange.
... Read more
Subscriber Article
Email, Instant Messaging, Blogs, RSS, Forums and Listservs:
What's Next?
Sharon Housley
How do we keep Internet communication simple? Let's start by
taking a look at the different methods used to communicate
on the web. It is important to understand the nuances and
benefits of the different forms.
... Read more
Issue #20, 26th September 2004
Feature Article
The 5 Bad Qualities you may have that kill your business
(shortened from the 10 Killing Mistakes in your Business)
Irena Whitfield
No 1. You don't see the overall plan, goal: this is very
important because if you can't see your overall plan and goal in
front of your eyes all the time you will easily lose focus and
direction.
... Read more
Motivational Reading
What Do I Have To Do To Quit Being A Quitter?
Mike Brescia
The people who have a number of possessions or "status"
that didn't earn it are known as being "born with a silver
spoon in their mouth"... or state l*ttery winners.
But statistics reveal that the average rich person that
doesn't have to work for what they get doesn't know how to
... Read more
Subscriber Article
How to Use Barter to Increase Revenue & Generate Good Will
Gary Huynh
I will show you how I manage to get dozens of products
without spending cash out of my pocket.
Very few people talk about this strategy for getting free
products. You don't even need to have your own product or
any name recognition to use these methods.
All you have to do when you want something without paying
for it in cash is
... Read more
Issue #19, 12th September 2004
Feature Article
Want Better Copy? Go On A QUEST!
Michel Fortin
Writing copy is usually the easiest part of my work. But
figuring out what to say is often a whole lot harder than
knowing how to say it. That requires a lot of research,
creativity and, of course, "sales detective work," as copywriter
John Carlton calls it.
But when I know what to write, then the question I'm often asked
is...
... Read more
Issue #18, 29th August 2004
Feature Article
The secret science of online shopping
John Taylor
In theory you could create a retail web site with a
limitless selection; an online store where every kind of
merchandise known to man could be sold. Would people be
interested in buying from such a huge enterprise?
Why do people buy online?
... Read more
Motivational Reading
The Secret To Achieving Your Financial Goals
John Assaraf
Have you ever asked yourself what your highest income producing
activity is?
If you're like most people you probably go about your day to day
business never really thinking about the moment to moment
activities that consume your day. I'd like to walk you through
an exercise that has helped me and my clients really
... Read more
Subscriber Article
Dare to Be Different
Denise Hall
The Internet is a huge world full of information of all
kinds. We can learn anything we want from it.
We can buy products and services of all types. We can shop
from the comfort of our own homes. Many people
... Read more
Issue #17, 15th August 2004
Feature Article
Secrets of Top Sellers
Jill Konrath
Are you satisfied with your sales results? Or has January's
optimism faded as forecasted sales fell short of
expectations and new opportunities failed to materialize?
The major downturn in the economy this year has affected
sellers everywhere. Good prospects delay purchasing until
orders pick up or their stock value increases. Competition
has never been tougher. Customers are demanding more at the
same time their loyalty is plummeting - and all they talk
about is price, price, price. It's no wonder
... Read more
Motivational Reading
Do What You Love ... and Get Paid For It!
One Web Site With Everything You Need To Do What You Love
And Get Paid To Do It. Simple.
Felix Ibay & Irena Whitfield
Gain Instant Access to a One-Stop All-In-One Solution to
Increase Your Income to a High Level Beyond All Your
Expectations. When you Do What You Love.. YOU Get Everything
You Really Want Easier and Faster... And Your Life is
a Hundred Times Better!
http://www.thecassiopeia.com/DWYL/
... Read more
Subscriber Article
What Will Your Cash Balance Be Six Months from Now?
Philip Campbell
What do you expect your cash balance to be six months from
now?
This one question will transform the way you manage your
business.
It will reveal to you whether you are managing your business
or whether your business is managing you.
... Read more
Issue #16, 1st August 2004
Feature Article
Getting the Results You Want
Mitch Meyerson and Laurie Ashner
Are you 'demand-resistant'?
Therapists define demand-resistance as having a
chronic negative response to obligations or
expectations. This is often unconscious. The person
who suffers will make daily lists of things to do, then
grow angry and anxious when it's time to get moving.
Unconsciously, he or she resents anything that smacks
of being 'told what to do.'
... Read more
Motivational Reading
5 Secrets of Successful Copywriting
David Garfinkel
Would you like your sales to go through the roof?
Of course you would. Who wouldn't?
I have found five secret "keys" that dramatically improve
the money-making ability of just about ANY sales message.
... Read more
Subscriber Article
The Top 10 Reasons You Should Only Sell High Quality
Products
Paul Barrs
Even though the title seems plainly obvious, there is
without doubt a HUGE plethora of useless, money wasting
“rip off your customer” products and services available
across the Internet today.
However, no matter what type of business you run, following
are the top 10 reasons why you shouldn’t sell crappy
products.
What had happened?
... Read more
Issue #15, 18th July 2004
Feature Article
*Selling the **Dr. Seuss Way***
Kelley Robertson
“I am Sam. Sam I am. Do you like green eggs and ham? Would
you like them here or there? Would you like them in a box,
would you like them with a fox?”
I think most people have read this Dr. Seuss tale either as
kids or to their children. What is interesting is the
relevance this story has to selling.
... Read more
Motivational Reading
10 Questions: Do You Have What It Takes?
John Assaraf
Do you have what it takes to be really successful?
Have you ever thought about what you must be prepared to
endure and do in order to be successful in business or your
career?
... Read more
Subscriber Article
Why Some People Will NEVER Succeed, No Matter How Hard They
Try.... And How YOU Can Avoid The Same Mistakes!
Lee Benson
After being an online marketer for over four years, the
truth FINALLY hit me. I'd absorbed so much hype, so many
worthless marketing strategies and worst of all, I'd seen
and heard WAY too many failures to count, that the powerful
thought of realization conjured in my mind.
I had what alcoholics would refer to as a "moment of
clarity". And at the risk of sound enthralling, my "
Internet Business Enlightenment" hit me like a brick.
What had happened?
... Read more
Issue #14, 4th July 2004
Feature Article
Your Web Traffic and Your Bottom Line
Scott Buresh
Importance of web site traffic Analysis. There is a wealth
of information to be found in web server log analysis, and
reacting to this information can have a positive impact on
a company's bottom line
... Read more
Motivational Reading
Your Win List
Michael Angier
Just as important as setting goals is tracking the goals we
achieve.
Have you ever visited a teenage niece or nephew you hadn't seen
in a while? The changes in looks and height were quite
noticeable, weren't they? However, the progress wasn't as
apparent to them and their parents because it was gradual--or so
it seemed.
The same things happen to us.
... Read more
Subscriber Article
"Would You Rather Be Rich or Famous?
This is Not a Trick Question"
Mark Joyner
Our fascination with the "Lifestyles of the Rich and Famous"
kept us riveted to the TV screen for 9 years as Robin Leach
entertained us with mouth-watering glimpses of how the rich and
famous live.
Most of us yearn for wealth and fame, and yet secretly believe
that those commodities are beyond our reach -- that they are
reserved for others, not us.
What if I told you that most of the rich and famous people in
the world became rich and famous simply because they knew how to
ethically influence the media? And what if I told you thatinto sales through all your advertising campaigns.
... Read more
Issue #13, 20th June 2004
Feature Article
Making Money Without Money
Dan Kennedy
A little short on cash? Take heart: most entrepreneurial
success stories involve one person with little or no money
matching ideas, drive, determination, hard work, and other
attributes with other people's money. I never let the lack
of money (or good credit) hold me back and you don't have
to either. If you have a reasonably sound business plan and
sufficient commitment to your plan, you can obtain the
money you need to make it happen!
In this Article, I deal with finding the money you need to
finance a new business, to reorganize, expand, or diversify
your present business, or to buy an existing business.
... Read more
Motivational Reading
The Power of a Focused Mind
Matt Furey
When I was a freshman in high school I was not by any means
the MOST talented athlete on the wrestling squad. There
were several people who were better than me.
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