Set On the Pathway To Success

Issues 2004 - Pathway To Success
Volume 4, Issues #1-26, 2004

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'Pathway To Success'
Volume 4, Issues #1-26, 2004
Publisher Irena Whitfield
http://www.thecassiopeia.com/
Published since 2000 to over 98,600 Subscribers


When you follow your bliss, doors will open where you would not have thought there would be doors; and where there wouldn’t be a door for anyone else. Joseph Campbell

Published every other Sunday, our FREE Ezine 'Pathway To Success' helps our Subscribers to succeed in their online home business, providing them with top webmaster resources, hot marketing tips, FREE advertising, articles by our subscribers, guests and the winners of our Award, motivational reading, Subscriber Corner, FREE Web Lions' Library and more. Special tips are published only in the e-mail edition.

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Issue #26, 19th December 2004

Feature Article

Are You a Planner or a Doer?
Susan Scheid

Are you the type of person who just gets out there and makes things happen? Or are you more comfortable thinking things through before you jump? Take our quick quiz and find out which category you fall into - and how to use the information in your business. ... Read more

Motivational Reading

Scientific Proof of the Power of Belief
Dr Jill Ammon-Wexler

You've heard the expression, "We are what we think."

But is this old saying really true in a scientific sense? Do our thoughts "really" control what we accomplish in life? ... Read more

Subscriber Article

The Perfect Gift
Clarissa 'kiki' Frampton

Every year we agonize over what presents to get for our friends and family. We all enjoy the "giving" as well as the "getting". We scour the stores for that one perfect gift, we want to hear the "oos and ahs" when they open the gift from us.

Can I give you all some suggestions? ... Read more

Issue #25, 5th December 2004

Feature Article

The Best Advertisement For Your Business
Mark Daoust

It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring you more links to your website in one day than an entire month of working out link exchanges and submitting to directories. The benefits of writing articles have been written about time and time again. Yet in order to enjoy the benefits of article writing, your article must first be ... Read more

Motivational Reading

The Secret To Success Is Preparation
Rene Godefroy

Most of us have, deep at the center of our hearts, some things we would like to accomplish. But few of us dare to start on the journey. We sit around blaming our circumstances on others and making excuses for our shortsightedness, then we go to our graves with unfulfilled dreams. Underneath it all, the real reason we don’t get ... Read more

Subscriber Article

Prepare Well Before Buying Your Digital Camera
Todd Nelson

Choosing the right digital camera for general use can be more challenging than actually taking a good picture. Like all things technical, digital cameras come in a vast array of styles, sizes and abilities.

Making the right choice does not require intensive research. However, you do need to ... Read more

Issue #24, 21st November 2004

Feature Article

The Top 5 "Lies" of Lead-Generation and Retention
Len Foley

Lie #1: All I need is a good list of people who want my product or service.

Fact: You need to spend less time looking for the right people… and more time looking for the right problems people want to have solved. When you know exactly the kind of problem ... Read more

Motivational Reading

Thanksgiving Dinner as a Customer Care Model? You Bet!
Three Ways to Apply Meal Planning Know-How to Your Customer Care Efforts

JoAnna Brandi

Have you ever noticed that Thanksgiving dinner is the ultimate in service experiences? From the strategic planning of the “operation” right down to “delivery and implementation,” each step is carefully thought out with the “customers’” satisfaction being the primary goal. ... Read more

Subscriber Article

Are You Beating Up On Yourself About Debt?
Mario Castagno

What's the first thought or feeling that comes to you When you hear the word "debt"? Most people debt is "negative" or it becomes a fight and is something that should be viewed as a failure.

Having bills does not make you a failure. When.... ... Read more

Issue #23, 7th November 2004

Feature Article

Optimizing for Christmas Sales:
Driving traffic your way during the holiday season

Alan Webb

Christmas is only around the corner, and next month the Christmas season's increase in traffic, for e-commerce sites especially, will start. Therefore, now is the time to get your website ready for all the Christmas present searchers. This article gives you a few ideas about what you should be doing NOW in order to maximise traffic from search engines over the festive season. ... Read more

Motivational Reading

Hilton's Helpers
Sales (And Marketing) Tip:
"Don't Send Christmas Cards This Year..."

Hilton Johnson

The late, great Earl Nightingale once said that if you want to be successful, do exactly the opposite of what everyone else does.

Most people think that by sending out Christmas or Hanukkah cards to all of their customers each year they will receive an onslaught of new business and referrals. Not true. ... Read more

Subscriber Article

I Make Money Online. You Can Too
Tom Worsley

When I purchased my first computer over 10 years ago, I knew I wanted to put it to work and make money with it some how. But I knew nothing about computers or the Internet. I knew nothing about network marketing, search engine marketing, or even how to create my own web site. I knew nothing about e-mail marketing e-mail leads or how to set up an e-mail list.

I began searching the Internet for ideas. I quickly learned that you could .... ... Read more

Issue #22, 24th October 2004

Feature Article

Why people don't buy from you
Dan Brown

There are 10 reasons people don't buy from you.

Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies... which will have a GREAT effect on everything you sell.

1. You don't make people feel safe when they order.

Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. ... Read more

Motivational Reading

Outsourcing
Bob Osgoodby

It's no secret that the US economy has slowed down, and many jobs have been outsourced overseas. Thousands of companies are still and are being forced to cut costs, decrease benefits, and even lay off employees. Many of those who lost their jobs, wil l try their hand at doing business on the Internet.

It seems however, that lately ... Read more

Subscriber Article

Turbulence Or A Smooth Ride? You Decide.
Pat Graham-Block

Why is it that 2 people can use the same airport, the same airline and even be on the exact same flight, and have 2 totally different stories about their trip?

Is it all about attitude? To some degree.

It's about our beliefs, based ... Read more

Issue #21, 10th October 2004

Feature Article

What Sells On The Internet?
Elizabeth McGee

For anyone contemplating starting an online business the question of the day is what to sell online. You not only need to know what to sell on the Internet but you need to know what sells well.

There are many specific answers when it comes to this question but probably the best answer is people buy products online that they don't need to smell, touch or examine. ... Read more

Motivational Reading

Obstacles are the stepping stones of success
Harvey Mackay

A man was walking in the park one day when he came upon a cocoon with a small opening. He sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It looked like it had gotten as far as it could, so the man decided to help the butterfly. He used his pocketknife and snipped the remaining bit of the cocoon.

The butterfly then emerged easily, but something was strange. ... Read more

Subscriber Article

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?
Sharon Housley

How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms. ... Read more

Issue #20, 26th September 2004

Feature Article

The 5 Bad Qualities you may have that kill your business (shortened from the 10 Killing Mistakes in your Business)
Irena Whitfield

No 1. You don't see the overall plan, goal: this is very important because if you can't see your overall plan and goal in front of your eyes all the time you will easily lose focus and direction. ... Read more

Motivational Reading

What Do I Have To Do To Quit Being A Quitter?
Mike Brescia

The people who have a number of possessions or "status" that didn't earn it are known as being "born with a silver spoon in their mouth"... or state l*ttery winners.

But statistics reveal that the average rich person that doesn't have to work for what they get doesn't know how to ... Read more

Subscriber Article

How to Use Barter to Increase Revenue & Generate Good Will
Gary Huynh

I will show you how I manage to get dozens of products without spending cash out of my pocket.

Very few people talk about this strategy for getting free products. You don't even need to have your own product or any name recognition to use these methods.

All you have to do when you want something without paying for it in cash is ... Read more

Issue #19, 12th September 2004

Feature Article

Want Better Copy? Go On A QUEST!
Michel Fortin

Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, "sales detective work," as copywriter John Carlton calls it.

But when I know what to write, then the question I'm often asked is... ... Read more

Issue #18, 29th August 2004

Feature Article

The secret science of online shopping
John Taylor

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online? ... Read more

Motivational Reading

The Secret To Achieving Your Financial Goals
John Assaraf

Have you ever asked yourself what your highest income producing activity is?

If you're like most people you probably go about your day to day business never really thinking about the moment to moment activities that consume your day. I'd like to walk you through an exercise that has helped me and my clients really ... Read more

Subscriber Article

Dare to Be Different
Denise Hall

The Internet is a huge world full of information of all kinds. We can learn anything we want from it. We can buy products and services of all types. We can shop from the comfort of our own homes. Many people ... Read more

Issue #17, 15th August 2004

Feature Article

Secrets of Top Sellers
Jill Konrath

Are you satisfied with your sales results? Or has January's optimism faded as forecasted sales fell short of expectations and new opportunities failed to materialize?

The major downturn in the economy this year has affected sellers everywhere. Good prospects delay purchasing until orders pick up or their stock value increases. Competition has never been tougher. Customers are demanding more at the same time their loyalty is plummeting - and all they talk about is price, price, price. It's no wonder ... Read more

Motivational Reading

Do What You Love ... and Get Paid For It! One Web Site With Everything You Need To Do What You Love And Get Paid To Do It. Simple.
Felix Ibay & Irena Whitfield

Gain Instant Access to a One-Stop All-In-One Solution to Increase Your Income to a High Level Beyond All Your Expectations. When you Do What You Love.. YOU Get Everything You Really Want Easier and Faster... And Your Life is a Hundred Times Better!
http://www.thecassiopeia.com/DWYL/ ... Read more

Subscriber Article

What Will Your Cash Balance Be Six Months from Now?
Philip Campbell

What do you expect your cash balance to be six months from now?

This one question will transform the way you manage your business.

It will reveal to you whether you are managing your business or whether your business is managing you. ... Read more

Issue #16, 1st August 2004

Feature Article

Getting the Results You Want
Mitch Meyerson and Laurie Ashner

Are you 'demand-resistant'?

Therapists define demand-resistance as having a chronic negative response to obligations or expectations. This is often unconscious. The person who suffers will make daily lists of things to do, then grow angry and anxious when it's time to get moving. Unconsciously, he or she resents anything that smacks of being 'told what to do.' ... Read more

Motivational Reading

5 Secrets of Successful Copywriting
David Garfinkel

Would you like your sales to go through the roof?

Of course you would. Who wouldn't?

I have found five secret "keys" that dramatically improve the money-making ability of just about ANY sales message. ... Read more

Subscriber Article

The Top 10 Reasons You Should Only Sell High Quality Products
Paul Barrs

Even though the title seems plainly obvious, there is without doubt a HUGE plethora of useless, money wasting “rip off your customer” products and services available across the Internet today.

However, no matter what type of business you run, following are the top 10 reasons why you shouldn’t sell crappy products.

What had happened? ... Read more

Issue #15, 18th July 2004

Feature Article

*Selling the **Dr. Seuss Way***
Kelley Robertson

“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”

I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting is the relevance this story has to selling. ... Read more

Motivational Reading

10 Questions: Do You Have What It Takes?
John Assaraf

Do you have what it takes to be really successful? Have you ever thought about what you must be prepared to endure and do in order to be successful in business or your career? ... Read more

Subscriber Article

Why Some People Will NEVER Succeed, No Matter How Hard They Try.... And How YOU Can Avoid The Same Mistakes!
Lee Benson

After being an online marketer for over four years, the truth FINALLY hit me. I'd absorbed so much hype, so many worthless marketing strategies and worst of all, I'd seen and heard WAY too many failures to count, that the powerful thought of realization conjured in my mind.

I had what alcoholics would refer to as a "moment of clarity". And at the risk of sound enthralling, my " Internet Business Enlightenment" hit me like a brick.

What had happened? ... Read more

Issue #14, 4th July 2004

Feature Article

Your Web Traffic and Your Bottom Line
Scott Buresh

Importance of web site traffic Analysis. There is a wealth of information to be found in web server log analysis, and reacting to this information can have a positive impact on a company's bottom line ... Read more

Motivational Reading

Your Win List
Michael Angier

Just as important as setting goals is tracking the goals we achieve.

Have you ever visited a teenage niece or nephew you hadn't seen in a while? The changes in looks and height were quite noticeable, weren't they? However, the progress wasn't as apparent to them and their parents because it was gradual--or so it seemed.

The same things happen to us. ... Read more

Subscriber Article

"Would You Rather Be Rich or Famous? This is Not a Trick Question"
Mark Joyner

Our fascination with the "Lifestyles of the Rich and Famous" kept us riveted to the TV screen for 9 years as Robin Leach entertained us with mouth-watering glimpses of how the rich and famous live.

Most of us yearn for wealth and fame, and yet secretly believe that those commodities are beyond our reach -- that they are reserved for others, not us.

What if I told you that most of the rich and famous people in the world became rich and famous simply because they knew how to ethically influence the media? And what if I told you thatinto sales through all your advertising campaigns. ... Read more

Issue #13, 20th June 2004

Feature Article

Making Money Without Money
Dan Kennedy

A little short on cash? Take heart: most entrepreneurial success stories involve one person with little or no money matching ideas, drive, determination, hard work, and other attributes with other people's money. I never let the lack of money (or good credit) hold me back and you don't have to either. If you have a reasonably sound business plan and sufficient commitment to your plan, you can obtain the money you need to make it happen!

In this Article, I deal with finding the money you need to finance a new business, to reorganize, expand, or diversify your present business, or to buy an existing business. ... Read more

Motivational Reading

The Power of a Focused Mind
Matt Furey

When I was a freshman in high school I was not by any means the MOST talented athlete on the wrestling squad. There were several people who were better than me.

But guess what? ... Read more

Subscriber Article

The Importance of Content
Scott F. Geld

"The content is very important". It's true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you have a web presence, Content is the thing that attracts customers and retains their attention. It is the one and only means, which would bring customers to your website and turn leads into sales through all your advertising campaigns. ... Read more



Issues 1-12, 2004

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Administration

I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.

Looking Forward To YOUR Success.

Sincerely,

Irena Whitfield

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