'Pathway To Success'
Volume 4, Issues #1-15, 2004
Publisher Irena Whitfield
http://www.thecassiopeia.com/
When you follow your bliss, doors will open where you would
not have thought there would be doors; and where there
wouldn’t be a door for anyone else.
Joseph Campbell
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Issue #12, 6th June 2004
Feature Article
The 13 Most Costly Direct Marketing Mistakes
How Many Are Killing Your Profits Right Now?
Mike Brown
Without a doubt, the questions that my clients ask most
frequently all center on how to get better results with
their direct marketing. I'd say that at least 85% of the
calls I take are from people who are disappointed with
their results and frustrated with their attempts to correct
this costly problem.
You're probably in the same boat. Because your mailings and
ads are drawing minimal leads. Or making very few sales.
And they're not generating the kind of profits you need to
keep your business healthy.
Are you ready to turn that around completely?
... Read more
Motivational Reading
Ten Secrets for Success and Inner Peace
Dr Wayne Dyer
Ten principles to success and inner peace, which, if
mastered and practiced on a daily basis, will guide you to
the sense of tranquility.
The ten secrets in this course are valuable for anyone who
has decided to consciously be on their life path.
... Read more
Subscriber Article
Do You Have a Plan?
Dirk Wagner
Writing a business plan for a home based business is every
bit as important as writing a business plan for a
conventional outside the home business. The lack of a
concrete plan can be linked to many businesses failing
before they realize their goals.
There are numerous software programs available online for
creating business plans or you may want to consult an
attorney or accountant. However, if you intend on doing it
yourself there are some general guidelines for you to
follow.
So Just What is a Business Plan?
... Read more
Issue #11, 23rd May 2004
Feature Article
The New Power Of Advertising
Jay Conrad Levinson
A website is an island. Advertising is a bridge to that
island. Large and small businesses online are discovering
that truth in a hurry – or else. Advertising is not what it
used to be. The Internet has changed its purpose and its
strength. Rather than making advertising in the traditional
media weaker, the net has made it stronger. That’s why all
guerrillas must be aware of the new power of advertising.
The first thing to know, and this should come as good news,
is that advertising no longer has to make the sale.
Not very long ago, advertising’s main goal was to make the
sale, though
... Read more
Motivational Reading
How to Double Your Income in the Next 35 Days
John R. Barker
You want to take a big step to the next level, don’t you?
You want to reach a big goal; you want to increase your
income; you want a breakthrough that transforms your life
– not just makes it a little better . . .
The big question is how?
... Read more
Subscriber Article
Where To Place Classified Ads To Build Your Business
Robert Boduch
I happen to love classified ads as a way of generating new
business. But simply “placing tiny classifieds ads in
newspapers” does not work for most business-type
applications – despite what you may have heard on those
infamous infomercials. If you’re buying and selling items
of personal property like vehicles, furniture, antiques, or
sports equipment -- newspapers may be the natural choice
for your “one-of” product. You’re bound to find someone who
is interested in your offer. But as a business owner,
you’re looking for numerous sales of your product
... Read more
Issue #10, 9th May 2004
Feature Article
Are You Making These Mistakes In Your Business?
Jennifer Tripp
You’ve probably heard the statistic that 95% of small
businesses fail in the first five years. That’s not a very
encouraging number! Although being part of the 5% that
succeed is not easy, it’s definitely possible. What it
takes is a lot of common sense, some marketing and sales
skills and the ability to learn from the mistakes of others.
To get you started on the road to success, here are three
of the biggest mistakes small businesses make and some tips
to help you avoid them.
... Read more
Motivational Reading
THE PROSPERITY GAME: Play Your Way to Prosperity
Free 21-day Prosperity eCourse: New Round starts on 12th May 2004
Prosperity Partnership
"In the morning when you wake up, none of you stand out on
your porch frantically breathing in because you are afraid
that later in the day there will be ascarcity of air. You
breathe in and you breathe out and think nothing of it.
What we want to get you to understand is that it is the same
thing with dollars (or anything else), there is no need to
go out and hold your breath in an attempt to hold on to the air
in case there is a later lack. You are all MUCH closer to a
financial fortune right now than you are even willing to
dream about for fear that you will be disappointed if
it does not come." Abraham-Hicks
Join the Prosperity game and become a money magnet.
... Read more
Subscriber Article
How Laws of this Universe can Skyrocket your Sales...
Yeo Feng
Most people follow a fixed formula for selling online. They
create a product, try fervently to market it and then get
frustrated at the results. If you happen to fall into this
same pothole, do not get frustrated because you're not
alone! In fact, hundreds to thousands of products and
websites every year never earn any money, and the creators
of these products have to end up paying advertisers
exorbitant fees which only result in low click through
rates.
... Read more
Issue #9, 25th April 2004
Feature Article
10 Serious Mistakes Made By Classified Advertisers That
Inevitably Lead To Poor Results... And ... How To Avoid Making
These Blunders So That You Get The Response You're After!
Robert Boduch
MISTAKE #1: Trying to close the sale in the classified ad.
This is one of the more common, serious mistakes classified
advertisers make. The problem is that you just don't have
the space, in a classified, to convey all the benefits of
even the most basic, or lowest cost product.
... Read more
Motivational Reading
THREE KEYS TO PERSONAL POWER
Brian Tracy
There are three personality powers that top leaders use to
increase their personal power and influence.
YOUR EMOTIONS ARE CONTAGIOUS
The first power you can develop is enthusiasm. The more
excited you are about accomplishing something that is
important to you, the more excited others will be about
helping you to do it. The fact is that
... Read more
Subscriber Article
4 Simple Fresh Approaches To Triple Profits!
S. Kumar
Ok, You got your Order and gained a customer!
Congrats! Your marketing efforts have paid off.
What next? Simple.--Leverage it to Maximum!
One of the most ignored factors after a sale is NOT to have
a STRATEGY to retain the customer and to maintain sustained
customer satisfaction!
... Read more
Issue #8, 11th April 2004
Feature Article
The Proper Bait
Bob Osgoodby
Every year about this time, we make our annual pilgrimage to the
waters of the Atlantic to go striped bass fishing. Loading the
boat with all the essentials, such as something cool to quaff and
piles of sandwiches, we grab our rods and reels and sally forth.
But wait - did we forget something? Sure did - we need to have
bait. What are they biting on this time of year?
... Read more
Motivational Reading
The power of silence
Higher Awareness
"Growth takes place in a person by working at a deep inner
level in a sustained atmosphere of silence."
-- Dr. Ira Progoff
... Read more
Subscriber Article
Too Much Choice Can Kill Your Business -
How To Stay Focused On Profits
Jason Jantzi
Is your business laser-focused? Here are three strategies
to target your profits...
One of the great traps that Internet entrepreneurs fall
into is losing focus.
... Read more
Issue #7, 28th March 2004
Feature Article
10 Tips for making your site more useful
Carole Pivarnik
People rely heavily on sites that are most useful to them.
They go to Dictionary.com to look up or translate words.
They go to BankRate.com to use financial calculators. They
go to SmallBusiness.com to get and give business advice.
They go to Coupons.com to save money. They go to
1800flowers.com to quickly and easily order gifts for loved
ones. They go to HomeDepot.com to learn how to install a
ceiling fan.
All of these sites and others with a large, loyal visitor
base have one thing in common: they provide a useful
service or product to their visitors.
... Read more
Motivational Reading
Want to be more successful? Develop an attitude of service
Chuck Frey
According to the late self-help expert Earl Nightingale,
our success in life is directly proportional to the number
of people we serve and the quality of that service. While
this life principle may seem to be so simple as to be-self-
evident, it's surprising the number of people who don't
seem to be unaware that it applies to them. But, like any
natural law, it does apply, to everyone.
Let's take a closer look at the relationship between your
service and your compensation in life, and then explore
some creative ways that you can enrich others -- and
yourself -- by increasing your service to them.
... Read more
Subscriber Article
Who are you mixing it with?
Julie Plenty
I talk and write a lot about Life Design – creating and
sculpting a life that is fulfilling for you. It is about
shaping your personal landscape and environment.
Part of that environment involves being conscious of who
you mix with and their effect on you. Beware of mixing
with people who are consistently negative and critical, not
only of themselves, but of others and their ideas.
... Read more
Issue #6, 14th March 2004
Feature Article
How to Sound Like You Mean Business
(Even When You Feel Like a Wimp Inside)
Susan Berkley
There comes a time in life when we need to throw our weight
around. To be taken seriously. To command attention. Not to
intimidate or manipulate others (I hope) but to take a
powerful stand for something we believe in.
With my three-step VoiceShaping technique, you can learn to
control your tone of voice so only the emotions you want
come through. These techniques will help you speak out and
be heard, and express yourself with power and authority--
even if you feel like a marshmallow inside.
... Read more
Motivational Reading
The Angel Inside
Chris Widener
Take a journey to modern day Florence, Italy where a
despondent thirty year old American, Tom Cook, goes to
“find himself.” On the last day of his trip, a mysterious
old man approaches Tom on a park bench and begins to lead
Tom on a tour of art, the life of Michelangelo, the history
of the David, and a deeper look at Tom’s own life.
This new novel from Chris Widener will inspire you to take
your life to the next level and beyond.
... Read more
Subscriber Article
Is a Home Business Right for You?
Stone Evans
Every morning as people wake up and make the commute to
work, many dream of the day when they will finally work for
themselves. Every time the boss lets someone know that they
must give up their weekend plans for the good of the
company, people contemplate the benefits of being the owner
of their own business.
Are you one of these people?
If you are, it is important to ask yourself some very
important questions before you make the uncertain leap into
self-employment.
... Read more
Issue #5, 29th February 2004
Feature Article
Mini Site or Content-based Web Site
Herman Drost
Are you in a dilemma whether to create a mini site or a
content-based web site for your new product or service. The
purpose of creating a web site should be to attract visitors and
convert them to paying customers. Is a mini site with a few
pages enough to do this or should you spend more time and create
a content-based web site which contains many pages.
Let's look at some of the Pros and Cons.
... Read more
Motivational Reading
How to use your "Higher Mind" to Create Wealth, Abundance and Joy
David Cameron
All problems arise from believing in a false thought. Until
it is changed, the effects will keep coming back in
different forms, because the universe follows you.
Nothing outside of you will save you permanently. Nothing
... Read more
Subscriber Article
7 Steps To Web Sites That Sell
Charlie Cook
Your web site is like a flight of stairs into your
business. Once you've got prospects to your home page
- your online front door - you want to move them to
action. If you miss a step or two, prospects will fall
and won't make it in the door to your business. If you
put the last step first and your first step last,
prospects won't find the steps you want them to take.
There is a hierarchy of information and elements you
need to present to prospects to make it easy for them
to become customers and clients.
... Read more
Issue #4, 15th February 2004
Feature Article
Patience In Marketing
Jay Conrad Levinson
Take a reality check to determine how clearly you understand
what your prospects are thinking each time they look at your
advertisement.
The owner of a small business takes a leap of faith and
contracts to run a weekly ad in the local newspaper with a
frequency of once a week for a full year. After five weeks,
... Read more
Motivational Reading
Love, Wealth, Or Success?
Anshu K.
A woman came out of her house and saw 3 old men with long
white beards sitting in her front yard. She did not
recognize them.
She said
... Read more
Subscriber Article
12 Sure-Fire Steps To Improve Your Retail Sales
Bob Nelson
The purpose of any business is to bring in customers, and it can
only be accomplished through marketing. If your cash registers
don't ring, something is wrong and you had better find out what
is wrong fast. Because in today's competitive retail world...
getting results is what counts.
Successful retailers aren't any more talented or intelligent than
you are -- They simply
... Read more
Issue #3, 1st February 2004
Feature Article
"How To Use The Secrets Of The Best Direct Response
Marketers Of The Last 100 Years To Get More Sales and
Profits For Yourself"
Mark Hendricks
The marketing technologies may have changed, but human
emotions and buying decisions are still driven by the same
psychological principles that have been ingrained in us
since time began.
What I mean by that is people still want all the same
things out of life that they always have. You know, safety,
security, shelter, love, friends, belongings, sex, money,
power, recognition, fun, good times, laughs, excitement,
you name it.
All of these are basic parts of
... Read more
Motivational Reading
Setting Priorities
Brian Tracy
In 1970, sociologist Dr. Edward Banfield of Harvard
University wrote a book entitled The Unheavenly City. He
described one of the most profound studies on success and
priority setting ever conducted. Banfield’s goal was to
find out how and why some people became financially
independent during the course of their working lifetimes.
He started off convinced that
... Read more
Subscriber Article
Are you positioned for the next big thing?
Tyler Pratt
If you purchased $10,000 worth of Microsoft shares back
in 1985 that stock would be worth over a million dollars today.
Back in 1994 if you put a search engine online you were almost
guaranteed to attract hundreds of millions of venture capitol
dollars that would have made you a millionaire.
If you owned tech stocks in 2000 and sold them
... Read more
Issue #2, 18th January 2004
Feature Article
Boosting Conversion Is Like Fixing a Leaky Funnel
Marty Foley
Ideally, 100% of visitors who enter the wide end of the
funnel (visit your web site), would exit the small end by
being "converted" into taking an action that benefits you.
But sadly, at every step in the sales process more traffic
escapes, as though through leaks in the funnel walls.
Fewer visitors are retained from each step to the next,
so the funnel narrows.
The end result: Too much of your traffic never
... Read more
Motivational Reading
10 Netiquette New Year's Resolutions
Judith Kallos
Happy New Year! New attitude? New habits? How about 10
Little New Year's Netiquette Resolutions?
So, here is your Netiquette version of New Year's
Resolutions. Everyone can improve on their skills, if they
are willing.
... Read more
Subscriber Article
15 Commandments Of Creating A Wealth Pulling Niche
Roy Primm
Fact: The person who finds or creates a special niche gets
the cream of our societies financial rewards. Whether
you’re Bill Gates or Joe Average.
The niche, and the person who creates them, is the main
factor that separates one product from 12 others.
To out-niche your competitors you must focus on these “15
commandments” of niche creation
... Read more
Issue #1, 4th January 2004
Feature Article
Slow, Steady Ad Growth Predicted For 2004
Janis Mara,
Internet advertising analysts are upbeat about prospects
for 2004, but they're not indulging in the "irrational
exuberance" that characterized the dotcom boom.
Rather, they predict a slow and steady rate of growth.
Smith Barney CFA Lanny Baker last month predicted a 20 to
25 percent increase in expenditures. Other forecasts fall
within that range.
"In 2003, we see online ad spend at $6.3 billion total,
increasing to $7.6 billion in 2004, about
... Read more
Motivational Reading
I am a Winner...
William Arthur Ward
...because I think like a winner, prepare like a winner,
and perform like a winner.
...because I set high but attainable goals, work toward
those goals with determination and persistence, and never
stop until I reach them.
... Read more
Issues 2003
Visit Subscribers' Corner & Read Latest Articles
I very much appreciate your feedback, your questions, problems, ideas, articles, ads, site review requests - whatever you need or wish. It's your ezine, and I would like you to enjoy it fully and make full use of it. We try to bring you the top information on all the topics closely related to achieving success the fastest and most effective way and keep you up-to-date on interesting items.
Looking Forward To YOUR Success.
Sincerely,
Irena Whitfield
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