Set On the Pathway To Success

Issues 2005 - Pathway To Success
Volume 5, Issues #1-26, 2005

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'Pathway To Success'
Volume 5, Issues #1-26, 2005
Publisher Irena Whitfield
Published since 2000 to 138,000 Subscribers

Most of us visualize on a daily basis, but we often do it unconsciously and in a negative fashion. It is called worrying. What happens to our bodies when we worry? We tense up, disrupt our normal breathing, and psycho-physically prepare ourselves for failure. Instead, learn to use positive visualization to prepare yourself for success. As you do you will transform the energy that supports your worrying into fuel for making your dreams come true. Michael Gelb and Tony Buzan

Published every other Sunday, our FREE Ezine 'Pathway To Success' helps our Subscribers to succeed in their online home business, providing them with top webmaster resources, hot marketing tips, FREE advertising, articles by our subscribers, guests and the winners of our Award, motivational reading, Subscriber Corner, FREE Web Lions' Library and more. Special tips are published only in the e-mail edition.

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Issue #26, 18th Dec 2005

Feature Article

Why Articles Fail To Deliver Traffic To Your Website
Tony Williams

It’s no secret that submitting articles to article directories can generate traffic to a website. In fact, it seems that everybody and their dogs are up to it. But as is the way of the web, many seem to miss the point and don’t submit effective articles , or submit articles that have absolutely no relevance to their website. ... Read more

Motivational Reading

8 Tips to an Easy Holiday Shopping Experience
Patricia Twitchell

The holidays can be one of the most exciting times of year and at the same time, one of the most stressful. To avoid unnecessary stress you can take a few simple steps to ease through the season with joy, ease and fun. ... Read more

Subscriber Article

How to Get a Knock Out Website!
Daegan Smith

The first step in setting up an online business...

Starting an online business for a brand new entrepreneur is a lot like falling in love for the first time. There is enthusiasm, the feeling of a new high in life and determination to make it work at all costs. All superior emotions, but ... Read more

Issue #25, 4th Dec 2005

Feature Article

How to Become A Clickbank Super Affiliate
David Zohar

Making money through affiliate marketing is one of the most rewarding careers one could ever have. What’s good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the fre*edom and flexibility of working for yourself.

But there are also some people who failed in this kind of business. It could be because ... Read more

Motivational Reading

When Nothing Goes According to Plan
Sarah Pond

If there was one key and one key only that unlocks the door to your success, it is one that's simple, quiet and understated.


You could have the most glorious goal in history, supported by an air-tight action plan. But if ... Read more

Subscriber Article

Reasons Why Multiple Stream of Income Will Make You More Successful
Guy Mendelson

One of my favorite things about being an Internet entrepreneur is that I can literally wake up in the morning with an idea for a new product and have it become a reality by the afternoon. Or I can find new ways to promote an existing product. Or I can join a new affiliate program. Every time I repeat this process, I create a new stream of income to add to my existing revenue base.

The reality is that prosperity and security do not just come from following one area of professional expertise but ... Read more

Issue #24, 20th Nov 2005

Feature Article

Are Your Problems Worth Losing Your Future?
Irena Whitfield

Over the recent weeks I receive more and more messages complaining about various problems people encounter every day discouraging many from doing online business and making them leave the Net.

Today I am taking the opportunity to tell you a couple of words about this ... Read more

Motivational Reading

Are You Doing Business With Monopoly Money?
Kalinda Rose Stevenson, Ph.D.

During the depths of the Great Depression, the Monopoly® game appeared in the marketplace. For many American children, Monopoly is the first introduction to using money for business decisions. Monopoly teaches players to buy and sell property, collect and pay rents. The game is fun, especially for the winners. My question is, Are the lessons you learned playing Monopoly killing your capacity to make real money in your business? ... Read more

Subscriber Article

7 Ways to Drive Laser-Targeted Traffic
Jason James

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, ... Read more

Issue #23, 6th Nov 2005

Feature Article

Several Serious Problems on the Internet Causing Unnecessary Failures
Irena Whitfield

In spite of the fact that the Internet creates millionaires every day, there are still tens of millions of people failing miserably. The three main reasons I mention in this Article may help you on your way to your goals. ... Read more

Motivational Reading

Why Stress Causes Aging…What You Can Do to Stop It!
Dr Jill Ammon-Wexler

If you've ever blamed stress for new wrinkles or gray hairs, you may have been right. There’s now strong proof long-term stress makes us grow old before our time. But … there’s also new proof that a positive outlook can reduce impact of stress on your health. It cannot ravage the body if your the mind says “no.”

The Physical Impact of Stress
Want a reason to introduce serious stress reduction into your lifestyle? ... Read more

Subscriber Article

The Top Seven Strategies for Website Success
Philippa Gamse

Whether you’re concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. ... Read more

Issue #22, 23rd Oct 2005

Feature Article

7 Steps to Marketing Success
Kathleen Gage

In the past it didn’t take nearly as much marketing effort to build a business as it does today. Unfortunately, many people are holding on to the belief that things are still the way they were and are not doing what needs to be done to make their businesses succeed. ... Read more

Motivational Reading

Don't Be Satisfied... Do more!
Donald J. Trump

If you see each day as an important day for your future and a special day just because you have it, you will be amazed at how productive and energetic you can be. It’s the best way to be at your best at all times. Have you ever said to yourself, ... Read more

Subscriber Article

Controlling Your Company's Cash Flow
Ken Bidgood

Cash flow is an entirely different subject than profit. Cash flow is defined as the money coming into and going out of the business bank account. Sometimes that cash flow will not be synchronized with the profit. Perhaps the profit will show on the books well before or well after the cash flow occurs.

You may be tempted to think that ... Read more

Issue #21, 9th Oct 2005

Feature Article

Learning from the Mistakes of Failed Businesses
Frank Ross

I ran across this article about the Top 10 DotCom Failures in the mainstream media this past weekend. If you're considering starting (or already have started) a home-based business, there are lessons to be learned here because the World Wide Web is likely to be a major component of just about any home-based business nowadays. ... Read more

Motivational Reading

Put your Mind & Body on "Autopilot" and reach your goals... automatically!
Dan Robey

Did you know that habits are incredibly powerful tools for personal growth and success?

Think about the habits you have now and how they affect virtually every aspect of your life. Your weight and health are determined by your eating habits. Your relationships with people are determined by your social habits. Your success at work is determined by your work habits. You have ... Read more

Subscriber Article

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?
Kanaga Siva

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion. ... Read more

Issue #20, 25th Sept 2005

Feature Article

Can You Really "Strike Gold" Online?

Jim Edwards

I guess human nature leads us to this about every 30 - 50 years.

As a history major, I studied the gold rush of 1849, the 19th century oil booms, the stock market hustles of the late 1920's, the get rich-quick mail order schemes of the 1950's and 60's and now the "Internet" gold rush of the late 1990's and early 21st century.

When people perceive someone else getting rich with little or no effort, they jump on the band wagon seeking fame and fortune.

In reality, ... Read more

Motivational Reading

Wallace D. Wattles

The science of theology and medicine are necessarily very closely allied, both having to do with the saving of men from the consequences of wrong living; and it follows that in religion and medicine we are always seeking for realities; searching the truth; seeking the ultimate, spiritual and physical facts upon which to base our theories, and from which to proceed in making our demonstrations of health and wholeness. And since ... Read more

Subscriber Article

Getting Your Website Traffic Into Context
Robert Hartness

Contextual traffic-providing websites are few on the ground compared to the more usual pay-per-click variety. One such is called 'Have Traffic' ... Read more

Issue #19, 11th Sept 2005

Feature Article

58 Ways To Save Money For Your Business:
What Kind Of Capital Is Appropriate For Your Business?
Brian Hill, Dee Power

There are two kinds of capital: debt and equity. Both kinds are typically used by a company during its lifetime. Lenders have different objectives than investors and therefore look at different factors about a company when deciding whether or not to invest or make a loan. ... Read more

Motivational Reading

How To Be Happy In Spite Of Your Problems
Rene Godefroy

A year ago, I made a trip to the village of my birth, a small community in the Haitian countryside. I had been away in America for many years, working hard to make my way in the world. I returned now to my island, filled with strange stories to tell: Stories of markets piled with food flown in from around the world, stories of doctors who gave out pills to stop people from eating, and stories of cars so abundant that they clogged the roads and slowed the traffic to the pace of a bicycle. ... Read more

Subscriber Article

The 6 P's of Personal Marketing
Robert Moment

Unless you're using every advantage of Personal Marketing , you're not achieving all of the potential success that is sitting there waiting for you to grab. Personal Marketing means that you're providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors- and especially in the case of a small business- you need to know the six "P's" of personal marketing. These are a set of concepts developed by business and entrepreneurship experts that give you the key to unlocking your potential. ... Read more

Issue #18, 28th Aug 2005

Feature Article

Learn the Two *Little Secrets* of BIG Growth and Profits for Your Business!
Corey Rudl

Have you ever switched off your computer at the end of a day's work, but found that the "to do" list you started with that morning is still as long as your arm?

Okay, you've answered tons of e-mails containing questions from customers, you've fulfilled some orders, and you've updated your newsletter subscriber list by deleting recent unsubscribes and bounce backs, and adding some new subscribers.

But what have you really achieved in that time? ... Read more

Motivational Reading

Bob Proctor

If you were to choose just one part of your personality to develop that would virtually guarantee your success, I'd like to suggest that you place persistence at the top of your list. ... Read more

Subscriber Article

The Copyright Debate and RSS
Sharon Housley

RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use. ... Read more

Issue #17, 14th Aug 2005

Feature Article

The 15 Secrets of Guerrilla Marketing
Jay Conrad Levinson

These concepts are probably the reason that many start-up guerrillas now run highly successful companies. They are the cornerstone of guerrilla marketing, now the most popular marketing series in history, published in 37 languages, and required reading in many MBA programs worldwide. Just 15 words, but each one nuclear-powered and capable of propelling you into the land of your dreams. ... Read more

Motivational Reading

Who do you BELIEVE you are?
Dr Jill Ammon-Wexler

If I asked you to describe yourself, what self-image would you paint? Another way to put it is this: Who do you believe you are?

Your self-image is just what the term says -- an image consisting of the mosaic of ideas you hold about your own self. In short, how you view your capabilities and skills, your body, your mind and your personal potential. ... Read more

Subscriber Article

Just How Much Responsibility Should We Take?
Michael Angier

I'm a big believer in personal responsibility.

Did you ever wonder what our world would be like if everyone in it always took responsibility for themselves? There certainly would be fewer problems and less drama. I bet our 24-hour news programs would have a hard time coming up with enough material to fill the airwaves.

In my experience, people ... Read more

Issue #16, 31st July 2005

Feature Article

Successful Marketing Strategies
How To Make Sure Your Advertising Produces - Part 1

Dan Kennedy

There are fourteen tips to make sure that your advertising copy works. Here are the first seven... ... Read more

Motivational Reading

The Optimist Creed
Christian D. Larson

Promise Yourself to stick to these optimistic principles ... Read more

Subscriber Article

Marketing From The Inside Out
John Colanzi

The "Magic Bullet" seems to be what so many marketers are looking for. They want a secret technique or method to guarantee their success.

I'll let you in on a secret. They're looking in the wrong direction.

True success and prosperity start ... Read more

Issue #15, 17th July 2005

Feature Article

Developing a Profitable Web Business Concept
Michael Lawrence

The first step to starting an online business of your own is developing a topic for your website.

You want to select from a list of topics that interest you since you are going to have to write original content for your website.

Too many "green" webmasters make the mistake of choosing a website topic that they think ... ... Read more

Motivational Reading

10 Secrets Of The Super-Affiliate Mindset
Anik Singal

Contrary to popular belief, super-affiliates don't really DO things differently than affiliate underachievers. Super- affiliates promote the same products. They use the same SEO techniques. They have the same headaches. And they work just as hard.

But super-affiliates THINK differently. ... Read more

Subscriber Article

10 Ways to Instantly Promote your Blog for Free
Chileshe Mwape

These 10 tips are easy to do and can bring excellent targeted traffic to your website. ... Read more

Issue #14, 3rd July 2005

Feature Article

How to Boost Your Traffic and Profits with Content!
Info Go Round

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!... ... Read more

Motivational Reading

Training - Why Bother?
Dr. Michel Classe

To understand the benefits of a good training program, we must first define what training is: the dictionary defines training as "any activity leading to skilled behavior." That broad description could cover everything from a physical conditioning program to learning a new task at work to understanding new life-coping skills.

Let~s examine both sides of this issue. ... Read more

Subscriber Article

I am an AUTHOR" - Is this the next big fad?
Martin Lemieux

Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon".

This article phenomenon is hurting every industry! ... Read more

Issue #13, 19th June 2005

Feature Article

Pharming -- a new technique for Internet fraud
Fernando de la Cuadra

Hackers appear to have an increasing interest in reaping financial reward from their actions and creations. If, until now, phishing -- using e-mails to lure users into entering data into spoofed online banking Web sites -- was one of the most widespread fraud techniques, 'pharming' now poses an even greater threat. ... Read more

Motivational Reading

How To Ask Questions That Make You Money
Michael Cheney

Here are some of the really important questions that can make you money on the web. ... Read more

Subscriber Article

Top Ten Reason To Market Your Business Online
Tina Valiedi

The Internet. The great leveling medium that makes a small business nearly as accessible as But many businesses throw up a site without much thought about the potential impact it can have their business.

Why should you have a web site? Why should your business be online? These 10 reason will give you something to think ... ... Read more

Issue #12, 5th June 2005

Feature Article

11 Tips to Avoid Self-Publishing Traps
Marilyn and Tom Ross

Self-publishing used to be the Rodney Dangerfield of book publishing. It didn’t get “no respect.” Today that’s all changed. To be successful, however, it’s mandatory that you adhere to certain guidelines. By following the tips below, you’ll avoid the pitfalls and enhance your chances of flourishing. ... Read more

Motivational Reading

Twenty Dollars
Inspiration Peak

A well known speaker started off his seminar by holding up a $20 bill. In the room of 200, he asked. "Who would like this $20 bill?"

Hands started going up. He said, "I am going to give this $ 20 to one of you - but first,... ... Read more

Subscriber Article

Marketing Success Defined
Mark Levit

How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?

On a personal basis, there are likely almost as many definitions of success as there are people in the world.

In marketing, though, there are just four measurable elements of success:... ... Read more

Issue #11, 22nd May 2005

Feature Article

Test Your Website Marketing Knowledge
Michael Cheney

Here are 5 questions to flex your mental muscle to. ... Read more

Motivational Reading

The Key to Getting What You Want
Marcia Wieder

The most critical attribute for realizing our dreams is integrity. In a conversation about dreams, integrity is essential and can be summarized this way: Say what you mean and mean what you say. Honor your word and agreements and you will be living with integrity, where dreams really do come true. ... Read more

Subscriber Article

Is Nature a Marketing Guru?
Sean D'Souza

Technology rules. Yeah, for about five minutes--then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules if you can, cause the Big Mamma knows one thing. She’s tried and tested it all. And if you want to play by her kooky rules, she is willing to teach you a thing or two.

The question is, are you willing to learn? ... Read more

Issue #10, 8th May 2005

Feature Article

10 Secrets To Improving Your Website Conversion Ratio
Dean Phillips

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. ... Read more

Motivational Reading

The Game of Tennis... as a "FUTURE MEMORY"
Dr Jill Ammon-Wexler

You're out on the court with a friend. She's been burning up the court with blistering serves. But you've hung in there, and won the set by returning some great shots.

But now it's your turn to serve. ... Read more

Subscriber Article

7 Must Know Tips I Wish I Had Known 3 Years Ago About Online Marketing
Laurie Meade

1) The importance of a schedule and staying focused. Keeping on task. schedule promotions. Plan and make a task schedule for project ideas. schedule purchases -- (don't buy on impulse, the offer will still be there in a day or so!) -- schedule time ( remember to schedule time for family members as well ... Read more

Issue #9, 24th April 2005

Feature Article

Arrogant Overture Placing Greed Ahead Of Their Customers Needs
Dean Phillips

I think pay-per-click giant Overture should look up the definition of their own company name, because they appear to be breaching their "relationship" with their customers big time!

Here are the most common complaints. ... Read more

Motivational Reading

Top Five Journal Exercises
Lael Johnson

Keeping a journal is a form of creative expression that enhances the creativity coaching process. Keeping a journal develops emotional awareness, reinforces self-esteem and aids in problem-solving. Keeping a journal also provides a written record of artistic growth, struggle and change. Here are some basic exercises that I use throughout the creativity coaching process. ... Read more

Subscriber Article

More Sales With Less Selling
Charlie Cook

If you are like most small business owners you'd like to increase your sales but you don't enjoy selling. You don't want to be seen as a pushy person, whether it is on the phone, in person or in your marketing materials. The problem is that you don't sell baked goods or candy - instead you may sell accounting, design, engineering, or informational products and services.

What can you do to increase your sales and spend less time selling? ... Read more

Issue #8, 10th April 2005

Feature Article

11 Powerful Marketing Tips
Bob Leduc

Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? ... Read more

Motivational Reading

Fears: A Detour on the Road to Success
Boris Vene

If you are like most people, you are often confronted with fears that hold you back - consciously or subconsciously. Although you weren't born with them, you are under the strong influence of the environment that implanted them. You might even be tempted to think that worry and fear is the primary base from which your actions stem. Learn how to fight. ... Read more

Subscriber Article

The 10 Cash Flow Rules You Can't Afford to Ignore
Philip Campbell

The statistics on small business failure are alarming.

Michael Gerber, author of "The E-Myth: Why Most Small Businesses Don't Work and What To Do About It", says that 40% of businesses fail in their first year. 80% fail within their first five years. Learn why and how to avoid it here. ... Read more

Issue #7, 27th March 2005

Feature Article

Top 12 Advertising Mistakes to Avoid Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these huge blunders.
Roy H. Williams

Q: I've spent a ton of money advertising in lots of different media, but it doesn't seem like I have much to show for it. Can you tell me plainly and simply how to advertise so it will work?

A: I can describe each of the most common mistakes you will need to avoid. ... Read more

Motivational Reading

Are You in Touch With Your Inner "M"?
Donna Monday

"M" is for Motivation. What motivates you? ... Read more

Subscriber Article

The Wonders of Compound Interest
Rosella Aranda

Albert Einstein called compound interest “the greatest invention of all time.” It has even been referred to as the “Eighth Wonder of the World.” The trick is to get this tremendous force working for you rather than against you.

Is compound interest gobbling up a significant chunk of your earnings? If you maintain an ongoing balance with a credit card company, compound interest is costing you much more than you probably realize. ... Read more

Issue #6, 13th March 2005

Feature Article

The 16 Biggest Myths in Marketing
Jeffrey Dobkin

An excellent and extensive report on the most important items in marketing your home based business. ... Read more

Motivational Reading

The New Sales Paradigm - Value Creation
Jill Konrath

I could tell something was terribly wrong the moment she walked into my office. Karen, an extraordinarily bright and talented young woman, usually exuded vitality and confidence.

But that day she dragged herself in and slouched into the chair, all the while shaking her head back and forth as if in disbelief. ... Read more

Subscriber Article

Marketing - Small Business Basics
Sharon Vondita

Every owner of a small business owner prays that his marketing strategy will bring new customers throw the door who will in turn spend more money so that he or she can make an even greater profit. As a business owner yourself, your marketing plan should be organized so that is draw customers in based on their initial awareness that you offer a particular product or service.

If you are going to develop an effective marketing strategy then ... Read more

Issue #5, 27th February 2005

Feature Article

Use Networking Skills to Open Doors
An Edward Lowe Quick-Read Solution

Every entrepreneur knows how valuable networking skills are. Are yours up to par? Take some time here to hone your style, and pick up more lasting, effective contacts. ... Read more

Motivational Reading

What does the American Dream mean to you?
Jim Bickford

Over 1,300 six-page letters were mailed out to America’s greatest achievers requesting them to share their wisdom with other dreamers. Over 170 individual responses were returnned back to Jim Bickford over a two year period. ... Read more

Subscriber Article

The Only 5 Things You Can Sell
Palyn Peterson

So, you want to start an internet store do you? What is it you are going to sell? This really is the first thing to tackle, because without any products your store will fail, guaranteed. All jokes aside, let me share some insight on this broad topic. ... Read more

Issue #4, 13th February 2005

Feature Article

RSS Tools
Sharon Housley

Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources. ... Read more

Motivational Reading

7 Gifts that Multiply Happiness
Steve Brunkhorst

Did you know that there are gifts that will multiply your happiness when you give them away? Here are seven of those gifts. Giving these gifts will allow you to share with others your most unique treasure: your authentic self. Each gift will return to you many times.

As you read about each of these gifts, think about ways that you could share that gift with someone today. ... Read more

Subscriber Article

Find the Perfect Valentine with the Stroke of the Pen
Bart Baggett

Anyone can unlock the secret to finding their true love using handwriting analysis. The stroke, slant and depth of a person's handwriting indicate with amazing accuracy personality traits such as honesty, stubbornness, jealousy, dominance, and even violent tendencies.

Handwriting analysis is a great tool for weeding out losers and finding someone who is truly compatible with your personality. As you've likely heard before, handwriting is really brain-writing, projecting the unconscious personality on paper. ... Read more

Issue #3, 30th January 2005

Feature Article

New Year Resolutions to a Better Financial Future
Nowshade Kabir

There could not be a better time to mull over the changes needed in our life style than at the beginning of a New Year. This is also a good time to set yearly goals and make resolutions. Each year, according to statistics, almost a third of us make some kinds of New Year Resolutions. Interestingly, although financial future is our main cause of anxiety, our personal finance, according to surveys, gets only to the fifth place in the list of most common New Year resolutions. ... Read more

Motivational Reading

OVERCOME OVERWHELM: 10 Ways to Slow Down and Win
Laurie Weiss, Ph.D.

Especially when you are your own boss.

It's easy to break agreements. It is especially easy to blow off agreements when you feel overwhelmed and overworked.

After all:

You have way more work to do than time to do it in.

You keep putting off important tasks in order to put out fires.

You don't have ... Read more

Subscriber Article

How to Find a Legal Eagle
Trevor Hartfield

Lawyer... just the word conjures up an image of someone in a stiff suit arguing a case before a judge and jury. Books and television have promoted various images of lawyers. Many of us don't trust them. It seems like they know too much or that they manipulate facts in order to win. But is that true? Really? ... Read more

Issue #2, 16th January 2005

Feature Article

Unique Selling Proposition - Your Competitive Advantage
Larry Lim

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects.

You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance. ... Read more

Motivational Reading

Online retail holiday spending rises 29% year-over-year
comScore reports

Online spending grew faster than expected during the 2004 holiday shopping season in the combined months of November and December, rising 29% over the same period in 2003 to $ 15.8 billion from $12.3 billion, comScore Networks Inc. reports. Full-year 2004 online spending rose 26% to $66.5 billion from $52.9 billion in 2003. ... Read more

Subscriber Article

Whatever You Do... Don't Save Any Money!
Leo J. Quinn

No, that's not a misprint. Even though falling interest rates are good when you want to get a loan, they are bad for people with savings accounts.

In this economy your best investment, the best place to put your money is into paying off debts. Think of it as investing in your debt because that is exactly what you are doing.

If you put $1,000 into a bank savings account earning 2%, at the end of a year you will have $1,020.

If you carry a $1,000 balance on a credit card with a 19% interest rate, and you pay the minimum monthly payments, at the end of one year you will have paid $190 in interest. ... Read more

Issue #1, 2nd January 2005

Feature Article

Why Most Traders Fail - Trading Secrets Revealed
David Jenyns, Professional Trader, Author & Coach

It's no secret that 95 percent of all traders end up going broke within the first two years of their trading career. Why do they lose all their money? What are they doing wrong? I'd like to put forward the idea that it's because they don't treat trading as they would any other business endeavor. ... Read more

Motivational Reading

How to change the world while travelling
Dave Boufford

Marc Gold collects the donations (as little as $1 and as much as $500) from approximately 100 people and then takes the money overseas to distribute as directly and intelligently as possible. ... Read more

Subscriber Article

Let the Fireworks Roar!
Frank Hodgekiss

Where did fireworks come from? The story goes that an ancient Chinese cook discovered them by accident when he mixed potassium nitrate (salt peter), sulfur and charcoal together and then lit the mixture. He must have been trying to start a fire for dinner. Anyway, he got a POP, and started a tradition that has fascinated us ever since. ... Read more

Issues 1-26, 2004

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