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Pathway to Success Ezine      
Since 2000 published every other Sunday to over 138,000 Subscribers in 98 countries, our Free Ezine helps the Readers to succeed in their online home business by providing them with top quality resources and tools, hot marketing tips and opportunities, advertising, articles, motivational reading, Web Lions' Library containing books, software and tools, Bonuses, special deals and much more...

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'Pathway To Success'
Volume 13, Issue #9, 5th May 2013
Publisher Irena Whitfield
http://www.thecassiopeia.com/
Published since 2000 Subscriber Count: 138,500+
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Publisher Irena Whitfield
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A Proud Member of World Wide Web Chamber of Commerce,
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A little more persistence, a little more effort, and
what seemed hopeless failure may turn to glorious success.

Elbert Hubbard

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    Wonderful publishing Sunday, my loyal Readers! Winner - TopRank Reader Poll

    Today I'd love to invite you to Global Entrepreneurship Week, which is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

    During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors— introducing them to new possibilities and exciting opportunities.

    In November 2013, 120 countries host Global Entrepreneurship Week. The leaderboard below gives you a quick look at how active each of the countries are in terms of the number of partner organizations as well as the number of events and activities they have planned for the Week. For more country-specific information, click on the name of the country.

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    Enjoy and stay tuned, your Pathway To Success is back in 14 days...

    Irena Whitfield Sincerely,


    Irena Whitfield
    Your Publisher

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    Publishing dates:
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    Next Issue is supposed on 19th May 2013.

    Today's Tip

  • Today's Tip On the Opportunity Worth Checking
    iPhone Video Marketing


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    Today's Feature Article
    10 Web Landing Page Tips to Drive Action
    David Meerman Scott

    I love marketing with web landing pages. It’s one of the easiest and most cost-effective ways to get a message read by a target market and a terrific tool to move prospects through the sales cycle. Landing pages, done well, can generate high response rates and marketing programs using landing pages with effective calls to action will generate results: e-commerce sales and valuable sales leads.

    A landing page is simply a place for a targeted message to a particular demographic and can either be linked from a homepage or as part of a marketing campaign. Landing pages work well to tell an organization’s story to a particular target market, to promote a new product offering, as a way to capture leads from an e-mail marketing program, or as part of an advertising campaign, PR program or tradeshow initiative. In the classic sales cycle definition, marketing programs such as advertising, PR, tradeshows and search engine optimization are designed to attract the prospect’s attention (get them to your landing page). The landing page is where you generate interest and develop conviction. In an e-commerce sale you drive people to the “buy” button and in a B2B company the sales team gets a warm suspect ready to be worked to a closed sale. ... Read more click below: http://www.thecassiopeia.com/Portal/Issue1309.html



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