By Stupidman, Internet Guru Trainee
If your goal is to slowly grow a business, personally respond to every visitor, manually answer every email, avoid automation at all costs and spend as much time as you can to receive the least amount of revenue. That's my complete argument for the catchy title I used for this article.
As an Internet Guru Trainee I am constantly searching for "secrets" I can divulge to the unsuspecting public. I am sure it will take several years to come up with enough secrets to get my promotion. In the meantime, I'm hoping the research will result in some humorous, informative articles.
(If you came here looking for a secret, I'm not sharing any today. At least, I don't think it's a secret. Stick around, maybe you'll think it's a secret. If you do, that's Great!!)
I don't know everything about autoresponders (I'm only an Internet Guru Trainee). I'm aware of two kinds of autoresponders; free and not free. I've had one of each. Theoretically, one should receive more benefits from a not free autoresponder. Given that there are thousands (millions ?) of companies providing autoresponders, it's probably safe to say the best free autoresponder is better than the worst non free.
(I'm going to use categorical statements in this article, words like all, none, everybody, nobody. Let's agree right now, there are exceptions to these statements. I don't want to be bombarded by unemployed philosophers, a redundant term, emailing me with examples of Boolean Algebra to prove their point.)
I had a "free" autoresponder. It came with hosting. Anytime it went into action the recipient got a message that had advertising where the salutation should have been. The advertising used the first 4 or 5 lines of the body of the message. That's the area where if you don't get the reader's attention you're deleted. Everything looked so unprofessional I didn't even investigate the rest of it's limited features.
When I complained to the hosting company they told me I only had a "premium service" and needed to upgrade to the super unleaded service that was non free.
Still don't think this is a secret, but it is a truth; NOBODY providing a "free" autoresponder wants you to use it for very long. They want you to upgrade. The trick is to lure you into using their "free" and quickly annoy you into upgrading into their non free version.
This is a pretty successful strategy. The user doesn't have to be burdened with a lot of competive research and is comforted by the expectation that installation of the non free should be no more difficult than the free version.
I didn't consider my autoresponder to be free as it came with my non free hosting. I thought it was a package deal. Consequently, I went researching for alternatives.
It quickly became apparent that the value of the non free was being marketed as features and affiliate commission structure.
Most everybody that's reading this is trying to make a buck so we care about the steady monthly commission one can receive from the affiliate program. Most of the non free I reviewed offered a 2 or 3 tier commission structure with commissions ranging from 30-50% of the monthly cost. In my opinion, the affiliate program is a secondary consideration and one could argue the monthly cost is somewhat secondary.
"What? Cost is secondary? Stupidman, you really are." Calm down. When I say that, I'm assuming we're talking about fancy dancy autoresponders that cost less than $20 a month and provide data base management systems, permit large numbers of simultaneous campaigns, multiple messaging within campaigns, flexibility of switching from text to HTML and tracking features. If you are getting more features than you are used to using and the system comes with user friendly instructions you will find yourself exploring new ways of communicating your message. The improvement in communication is either going to result in more revenues or convince you that ecommerce is hopeless and your time would be better spent painting the house.
Most of the non free are month to month arrangements. Some of them will let you "test drive" the system. (Cancel, before the end of the first month and there is no charge.) If you like the service then you can honestly promote the affiliate program.
I'm not going to tell you I chose the best one. By the time I found the "best" one I'd be too old to use the keyboard. I chose one that I'd seen in action, had all the features that I thought I'd never use and figured I would cancel it within 3 weeks.
Didn't work out that way, I have autoresponders firing out stuff on over 20 campaigns right now and I'm coming up with a lot more ideas. If my campaigns don't work I can always paint the house.
Automation Is The Key To Finding More Ways To Annoy More People
you can sign up and/or become an affiliate of a very
professional, multi featured autoresponder with a three tier
affiliate program. Your new friends will be very impressed
and by adding your affiliate URL and something like "Get
Rich With 3 Tier Affiliate Program" as part of your
signature you will be sharing something of great value with
them, and if even just one of these masters of unsolicited
bulk email takes your advice you could have an exciting
residual income as a result of the third tier.
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