The Psychology of Success
Visualizing Your Future By Kevin Quigley
Everybody has a dream. A fantasy, if you like.
Usually it takes the form of something we would
like to have, or something we would like to
happen to us. How we respond to this dream
will decide whether we are successful, or whether
we remain as we are.
We could continue to dream and say 'If only...',
knowing that we will never see our dream come true.
In this case our dream becomes a SUBSTITUTE for action.
Or we can act on our dream and try to make it happen.
In this case our dream becomes a MODEL for our action.
I think we all have a dream. Be a millionaire, own a
nice home in the country, own a Rolls Royce, whatever...
That dream will only remain a dream for as long as
we let it. In most cases this is forever.
Many people think that a dream is just a pleasant fantasy.
Well, it can be. But the most important aspect of a dream
is that it is a signal for action. The most incredible
success stories all began with a dream. A dream is a goal
for us to achieve a purpose in life - a destination.
That last point is very important. A goal is essential if
you are to achieve great wealth. And it is important that
you focus on a specific goal in your dream. It is no good
saying that you want to be rich. This is not specific
enough. That would be like going to a bank and asking for
plenty of money!
To set an effective goal it must be a specific one. Your
ultimate goal will be reached via many smaller, short-term
'goals'. Remember, a goal is a destination, and you can't
get there if you don't know where you're going.
The Power Of Desire
Once you know what you want, you must then imagine what
life would be like when you have it. If you want to be a
millionaire, think of how you would spend your free time,
and the luxuries you would enjoy. This brings into play
the power of desire. This is an enormously strong emotion.
When we desire, we tend to make more positive attempts
to obtain the object of our craving.
Buy a small note book and write about a typical day
(or day off!) when you are wealthy. Imagine what you
would be able to do with the increased spending power.
Write down everything that you would like to do, given
the chance. Be as explicit as you like, and write it as
vividly as you can.
When you have finished, read it back to yourself. What
does it do to you? Can you feel yourself aching to be
able to live life that way? Does it make you really
jealous of those who are enjoying that sort of life?
If it does, then well done. You have just created
desire. If you have done it well enough, you should
want that life so much that it hurts!
Read this note book every day. Add more to it if you
think of something else you would like to do. Your
book will motivate you through desire. It will remind
you of the reward waiting for you - and it will inspire
you to succeed.
So now go back over your dream of the future. You are
now going to focus on the things you desire. You no
longer want a luxury car - you want a Rolls Royce.
It isn't A house it's THE house. The one on Accacia
avenue that you pass every day on your way to work.
You must now start to focus on your 'goals'.
Observing The Reality
The next stage of action is to observe the reality.
If there IS a house you would like, then visit it
often. By this I don't mean you should stand under an
adjacent street-lamp and leer ghoulishly at it until
the cops arrive! You need only walk past it. Plan what
changes you will make to it when it is yours, mentally
re-arrange the garden and picture how you will change it
to suit you.
If you know which sort of car you would buy, look at a
model in a showroom. Find out about it. Get the specifics.
Find out how much it costs, what extras are available, and
other relevant details. Remember, you are converting your
dream into hard facts. You are creating a specific
destination. By doing this, you will be taking a positive
step toward achieving your dream. Whereas before you
were a thinker, now you are a doer. Positive action is
characteristic of a successful entrepreneur.
Look To The Future
An important aspect of of visualizing your dream is the
ability to look to the future. In doing this you are
applying the same technique as millions of other
successful people. You must see your life as it will be
when your dream comes to fruition. You are preparing yourself
for your own success.
Many of the people who buy books on starting a business
actually don't bother starting up. They can't imagine
themselves ever running their own business and earning
unlimited amounts of money. They never see things how
they can be - only how they are. Don't make this mistake.
KNOW what you want, KNOW how to get it, SEE how it WILL
be, and then go for it!!
=====================
Kevin Quigley is the publisher of The INTERNET RESOURCES DIRECTORY.
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Believing in Each Other
by Steve Stephens
In 1910 DeWitt Wallace developed a new idea for a magazine. It would
consist of a collection of condensed articles. He put together a proposed
sample and sent it to publishers throughout the country. Nobody seemed
interested. DeWitt was terribly discouraged.
About the same time he met Lila Bell Acheson, the daughter of a
Presbyterian minister. Before long the two fell in love. Lila believed in
DeWitt's dream. She wouldn't let him give up and encouraged him to keep
trying his wonderful idea for a magazine. Boosted by her faith in him,
DeWitt started mailing circular letters to potential subscribers.
In October, 1921 Lila married DeWitt. On returning from their honeymoon,
they found a bundle of letters from interested subscribers. Together they
worked on Volume 1, Number 1, which appeared in February, 1922. DeWitt
Wallace included Lila Bell Acheson as his co-founder, co-editor, and
co-owner. Over the years their little magazine grew. Now printed in at
least eighteen languages, "Reader's Digest" is the best selling magazine
in the entire world.
DeWitt and Lila were more than husband and wife, they were true friends.
They encouraged, supported, and believed in each other. They worked side
by side to make their dream come true, and in the process they respected
each other. DeWitt once said, "I think Lila made the 'Digest' possible."
I can imagine that Lila would probably say the same about DeWitt.
Yes, love believes all things. It sticks up for seemingly impossible
dreams, cheering as those dreams struggle forward and applauding when
they finally come true.
======================
Story submitted by Bob Proctor. To Subscribe and receive a free download of "The Razor's Edge"
from Bob Proctor's best-selling book "You Were Born Rich" click here:
http://www.insightoftheday.com/
Branding With a Twist
by Sharon Dalton Williams
One of the things that are important for you to do as you build your
business is to "brand" yourself. One of the definitions of "brand"
according to Merriam-Webster's online dictionary is "to impress
indelibly."
What you want to do is get the word out about yourself, your company,
and your products or services in such a way and at such a frequency so
as to make an indelible mark on the minds of your potential customers.
That's not a hard thing to do if you are selling the first ever miracle
widget. But what do you do if you are in a business that is
commonplace, like selling office supplies, or in an affiliate program
with thousands of other resellers just like yourself?
Let's take a look at some examples of excellent branding.
Saturn, a car manufacturing company.
When the owners of Saturn were contemplating opening the company, they
needed to find a way to stand out from all the other car manufacturers
that had been around for decades.
The owners decided to find "better ways for people to work together to
design, build and sell cars. [They would be a] car company that would
talk straight, do what it promised and deliver solid value at a fair
price" (taken from http://www.saturn.com
).
Their strategy worked. Saturn is one of the most popular make of cars
on the road today.
Home Depot, a warehouse hardware store.
When Home Depot came into the market place, hardware stores were in
almost every town. What did the world need with yet another hardware
store? In our area, there was even a warehouse hardware store chain
already in existence. What could Home Depot do to stand out from the
rest?
Home Depot hired professional contractors to work in their various
departments. This meant that when a customer went, for example, to the
paint shop, the customer actually spoke with a professional painter for
tips and advice.
Home Depot went a step further and created a do-it-yourself university,
where customers could take classes on the weekend to learn how to
remodel their own kitchen using supplies purchased, you guessed it, at
Home Depot.
Home Depot is fast becoming synonymous with the term "hardware store"
because it is one-stop shopping and tutoring for customers.
Progressive Auto Insurance
When Progressive Auto Insurance emerged online, they were one of many
car insurance companies, some of which had been around for decades and
boasted of a solid customer base. To add to their challenge, they
entered the internet world.
Progressive Auto Insurance did something that was unheard of in the
insurance industry. Whenever a customer asked for a price quote on
their insurance, Progressive gave them price quotes of 3 auto insurance
competitors. Progressive counseled customers to go with the company
that could save them the most money, even if the company wasn't
Progressive.
What should have been disastrous - encouraging customers to go with
other companies to save money - actually became their strongest selling
point, because they built the trust of their customers.
How can this work for you?
Even if you are in a business that thousands of other business owners
are in, there is something unique about YOU, and you can use this
uniqueness to brand yourself with a twist.
======================
Sharon Dalton Williams is the author of "8 Steps to Abundant Success."
Learn how to reach the goals you have set for your life and business.
Surf to:
http://www.sdwassociates.com
to order your copy.
Learn how to use what is uniquely you in building your business.
Subscribe to *Out From the Crowd.* To subscribe, surf to http://www.sdwassociates.com/
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