How To Write Effective Classified Ads
by Jean Lam

We all know that we have to tell people about our products and services - and the best way to do that is through advertising, either paid or free. Writing an ad comes easily to some, but for many, the ad has to be dragged, kicking and screaming into life.

First of all, the ad must be BELIEVABLE. Starting with the most important part of your ad - the headline. It must be believable and it must grab their attention.

The way to attract attention is with a bang up headline. Most people skim when reading online so the headline need to stop them in their tracks and attract enough attention so they want to read more.

How do you get their attention? You tell them how you are going to solve a problem for them, or how you are going to prevent them from having a problem in the first place.

You'll want to use plenty of words so your words jump off the page and gets them excited. There are many "hot words" that have been proven to grab a persons attention better than others. You need to use these in your headlines too. Words like Discover, Go, Click etc... You get the point.

Your headline should convey your strongest benefit. Benefits play on the reader's emotions and that's what gets them to act. Tell the reader how your product/service will help them meet their goals, alleviate their fears, help them to save money or time. Become the solution to their problems.

If your headline fails, they will never read the rest of the ad, which is why a good headline is the most important part of the copy.

Some other tips for writing more effective headlines is to surround them with quotes. Like this:

"Discover How To Write an Ebook in 15 days"

Quotes have proven to attract more attention in a headline so use them to your advantage.

Asking a question is another effective way of pulling the reader in and getting them emotionally involved with your ad. For example:

"Are you looking For Financial Freedom?"

Using facts and figures instead of generalities in ad copy is another time proven method that really works:

Don't say: Money Back Guarantee
Say: 100% Money Back Guarantee

Don't say: Increase Your Productivity
Say: Increase Your Productivity by 40%

"How to" is another great headline phrase to use. We love "how to" books and there is a reason why so many book titles start with it. "How to" headlines pull the reader in by appealing to their interests.

How to Write Effective Sales Copy

Use a lot of the word "You" in you headlines and the word FREE always attracts attention.

There is also an important aspect to consider when writing effective classified ads. Do you use Power Words? You will ask me but what are they? Power words are those proven order pulling words also known as trigger words. These will help you get the results you are looking for in your ad copy.

Here's a short list:

An example of a good ad copy utilizing power words:

"How To Build your Website in just 3 days" Discover this PROVEN method that allows you to create websites FAST and EASY. It's simply AMAZING. Act NOW. Click on the link to learn more: http://www.yourdomain.com

The key to writing an effective classified ad lies in your ability to say a lot with a little. In other words, grab my attention, tell me about the best features of your product or service, and command me to buy in 50 words or less.

Sound easy enough? Many people think writing a classified ad is a no-brainer until they get started. Then they discover that, try as they might, they can't get their point across in only 50 words.

When you are passionate and excited about the product or service you offer, it is difficult to sum up that enthusiasm in a short block of text. However, if you have a few definitive rules in mind before you start writing your classified ad, it will be easy as pie.

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Jean Lam, publishes the Zine Guru newsletter. To subscribe, for cutting edge internet marketing tips, tricks, techniques and secrets mailto:zinegurunews@getresponse.com and receive a FREE valuable ebook. Check out also his internet marketing resource site at http://www.zineguru.com

Go on Reading Top Right

A way to increase Your repeat Traffic
by Natalie Bodrova

Avoid slow downloading pages.

Make your web site easy to navigate, with easy accessibility to each of your page and a great layout.

Update your site on a regular basis. Visitors will check back often for fresh content on your site.

Give them good reason to come back. Offer to your visitors free service, valuable software, ebooks, outstanding information. Capture their attention with good quality rich content that is useful to them. Adding message board, chat room, free e-mail service ....

If your visitors find something of value at your site they will bookmark and come back to over and over again to your web-site. Get traffic from repeat visitors, put reminders on your website to bookmark it. On pages of your web-site put in bold print "press Ctrl + D to bookmark this site" or "Please, bookmark this site". You can use javascript allow visitors to easily add your site to favorites list, with this script:

<SCRIPT LANGUAGE="JavaScript">
var bookmarkurl=
"http://www.yoursite.com"
var bookmarktitle="Your Site Title"

function addbookmark(){
if (document.all)
window.external.AddFavorite(bookmarkurl,bookmarktitle) }
</SCRIPT>

<a href="javascript:addbookmark()">Please, bookmark the site</A>

With this script your visitors can bookmark (add to favorites) your site.

You even could customize image: when someone bookmarks your site, instead of having default image that Microsoft set with browser, next to the title of your website, change it to your own image.

You need:

1. Download the free program: Aha-Soft ArtIcons Pro. It's a powerful, easy to use utility for finding, extracting, creating and editing icons and managing icon libraries. Download here

I use my own icon on my site, which created with Aha- Soft ArtIcons Pro.

2. Using this program you could to create your own image, it must be 16 colors, with size of 16 X 16.

3. Save this file as "favicon.ico" and upload it to the root directory on your web-server. The url to the icon file should be: http://www.yoursite.com/favicon.ico

After bookmarking your site, when you go to the favorites you will see an icon next to the title. Even when you revisit the page you will see the same icon in the addressbar too. Compatible in Internet Explorer.

Don't waste the opportunity to get a repeat visitors to your site and to increase traffic.

Wish you success,

Natalie Bodrova.

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Natalie Bodrova is an ebook writer and the publisher of Computer Business Ezine, webmaster of web-site http://pskov.freeyellow.com/ Free Ebooks and free 5 line Ad a week for every subscriber Computer Business Ezine. Articles, marketing and promotion, downloads, resources, business ideas, discussion, opinions, tools, humor, encouragement, proverbs and sayings, Idioms. Subscribe: Internet Marketing Newsletter

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