Attract new targeted visitors to your web site with article marketing. First, you must write a compelling article that is easy to read, crisp, clear, and concise.
Online surfers want free information and web content about every subject you can imagine. That includes your own expertise.
When they read your how to articles, problem and solutions articles, myths and truth articles, and many more kinds, they will want more of you through your products and services.
1. Keep your article paragraphs short, maybe just a few lines.
Your internet audience doesn't like long paragraphs. With little time to read you need to make your information short and punchy for your target audience. Apply this idea to all of your web site writing, your ezine, and the articles you write and submit.
2. Make your article title and headings compelling.
Using the law of attraction makes your readers want to read your article. Make a list of benefits and good key words for each article you write. That's the first step and the most important one of article writing. Be sure to get a savvy writer to check each article before you publish it. It will be out there on the internet a long time, and you want it to be right the first time.
3. Write a tip article - your audience's favorite kind of article.
Multiply your article's life by writing one article with 10 tips, then 7, then 3 and then 1. Use the "three point" correct tip article format. First, use a command verb such as "Do this." Follow it by noting the cost of not doing it or the benefit of doing it. Third, end with a positive comment and resources. Easy to read and compelling, tip articles get read.
4. Get to the point quickly-in the title and the first line.
In your one to two sentence article introduction grab your reader by the collar to keep reading. Be sure to include five or six key words in your article beginning and conclusion.
5. Give your readers answers to their problems and challenges.
Your audience wants to be richer, healthier, and have better relationships.They await your magic formula to make them richer, healthier, or enjoy great relationships. Make your copy strong, clear, and direct.
6. Target your article to your preferred audience.
Take similar information and slant it. An article focus makes your writing more compelling. In turn, more target visitors find your web site and optimize your ratings in Google and other search engines.
7. Make your articles lean and bold.
Straight forward copy is easy to read. Your audience may want to skim your article. Don't' slow them down--use headlines and eliminate all superfluous words and passive verbs such as "is" and "was." Instead, use bold, specific verbs that give your readers a picture or feeling. .
Writing articles is still the number one way to market yourself online-- They optimize your Web site and sell your products naturally, so be sure to make each one a sparkling jewel.
It took a while, but this year I offer 3 of my best book packages as affiliate programs. How to Write your eBook Fast, 10 Non-Techie Ways to Market your Book Online and Advanced Article Marketing 3-Book Special. People who invest and sell make 50% of the profits and I get 50% too. Great sharing and somewhat passive (although most marketing is active). I love this game and all it entails! My mission? To assist committed business people in producing a short book to brand themselves, sell at their web site, and make a difference in people's lives. More On Judy Cullins