There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:
The Right Message... To The Right Market... At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.
To make the most of your marketing dollars:
1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE reports, samples, coupons, or other response devices filled with emotionally compelling copy to find the messages that match the interests of YOUR target markets!
3. Concentrate on your most successful direct response offers, and...Use Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To Maximize Sales!
It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!!
If you don't have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you're either wasting a lot of leads or you're wasting a lot of man hours doing tedious, manual follow up.
If you'd like to see how software can automate your sales and marketing functions and help you implement these strategies, register for an online demonstration...
Live Web Demo (M-TH, 4pm Eastern):
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