FREE Unique Services At YOUR Hands

Subscribers' Corner
  Read More Business Articles Feb, 2011
Subscribers' Corner in 2011
  • February Subscribers' Articles
  • February Guest Articles
  • January Subscribers' Articles
  • January Guest Articles

    Subscribers' Corner Archives

  • December Subscribers' Articles
  • December Guest Articles
  • Subscribers' Articles in 2009
  • December Guest Articles Subscribers' Corner Archives
  • Subscribers' Articles in 2008
  • Guest Articles in 2008
  • Subscribers' Articles in 2007
  • Guest Articles in 2007
  • Subscribers' Articles in 2006
  • Guest Articles in 2006
  • Subscribers' Articles in 2005
  • Guest Articles in 2005
  • Subscribers' Articles in 2004
  • Guest Articles in 2004
  • Subscribers' Articles in 2003
  • Guest Articles in 2003
  • Subscribers' Articles in 2002
  • Guest Articles in 2002

    Add to My Yahoo! Add to Your MSN

    Download, Install and Receive the Latest Pathway To Success News HOT! Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal.
    Click the image on the right to download.



    Watch Our TV
    Watch Our TV by clicking here!

  • How to Recruit New Software Affiliates
    Cristi Miculi Cristi Miculi

    OK, so you have the software products to sell and you want to extend your sales force with minimal costs. Using affiliates is a perfect solution, but where do you find them? This is the first challenge that has to be faced by software vendors who are just discovering the affiliate marketing advantages and by newbie affiliate managers.

    As I see it, the recruitment process involves 2 elements Ė finding / contacting the affiliates and the incentives you give them in order to join your affiliate program. Here are a couple of ideas in order to get you started.

    5 ways to find software-selling affiliates

    1. Join an Affiliate Network

    This is the simplest way to recruit affiliates. There are quite a few software affiliate networks which you can become a member of. You will gain instant exposure to the affiliate members and you will be able to promote your products to them, offer incentives for new joining affiliates and so on.

    Most of the eCommerce providers also integrate an affiliate network (Avangate for instance has a free Affiliate Network for software providers), but there are also some independent affiliate networks (e.g. Commission Junction). Before joining such a network, compare the following data from several affiliate networks:

    • the number of affiliates
    • the average conversion rate for the affiliates in the network (the quality of the affiliates)
    • the features offered (discounts, payment options, automatic feeds etc.)

    Please note that more affiliates doesnít always mean better; their quality should also be taken into consideration when deciding what affiliate network is best for your business. Depending on the Terms of Service for each service provider, you may or may not join multiple affiliate networks.

    Benefits in joining an affiliate network:

    • increased exposure to the affiliates
    • little time spent
    • when something goes wrong (well, it might!), you donít have to worry about / do anything

    Affiliates network inconveniences: some affiliate networks might charge you fees for using their platforms and / or premium features – make sure to check the terms and conditions when joining.

    2. Run paid advertising campaigns in search engines

    Another way to recruit affiliates is by doing Pay per click (or pay per action) campaigns and working on search engine optimization. This can produce large quantities of affiliate signups, but from my experience, you canít have any claims on the quality of the affiliates recruited this way unless you invest time and money to target the super affiliates.

    You will need a landing page on your website, on which itís recommended to explain the affiliates the advantages they get by joining your program. Donít forget to include the sign-up form, if you are part of an affiliate network or are using an affiliate platform.

    Advantages in doing PPC campaigns:

    • can help you recruit a large number of affiliates
    • you can target certain niches of affiliates more easily

    Paid advertising disadvantages:

    • may involve considerable amounts of money and time
    • must be done and managed professionally to have positive results

    Of course, itís also recommended you do continuously SEO on your website Ė affiliates will search you on the search engines and itís best they get the most relevant results.

    3. Be a part of affiliate communities

    Like a good marketer that you are, itís a must you follow the most important forums and discussion boards for affiliates. They give you the possibility to interact with your potential affiliates, identify the affiliates selling software, see their problems and try to help them. Hereís a list of sites where you can get in contact with affiliates:

    Forums, blogs and discussion groups generally donít like advertising, so you shouldnít be promoting your products / affiliate solution aggressively. Of course, if the website policy allows it or there is a ďfeatured solutionĒ spot, you might try that.

    The advantages of this recruitment method include:

    • increased exposure to the affiliate community
    • minimum costs involved
    • knowing exactly what their issues are, in order to make your offer appealing to them

    Disadvantages:

    • can involve large amounts of time spent on forums, discussion boards etc.
    • may not permit explicit advertising

    4. Contact the affiliates directly

    You also may contact the affiliates directly. But how do you recognize software affiliates? Well, there are several methods; here are the ones Iíve tried:

    • do a keyword search for your competitorsí products and see what websites sell those products;
    • do a generic search (e.g. “download buy software”), including some long tails, for certain keywords: “buy”, “software”, “purchase”, etc;
    • do a keyword search for your product Ė see what websites have good rankings on the defining keywords for your software application and try to convince them to become your affiliates, even if they donít sell as affiliates.

    Use the contact options on their websites and send them an e-mail presenting the partnership opportunity. You should keep it simple, specifying what your product differentiates itself from the competition’s. The e-mail is the preferred contact option for affiliates, but it’s best to always leave your contact details (phone, IM) because some may want to contact you using these methods.

    Remember to use a friendly and personal approach Ė people are more likely to respond to this tone. They are in the best position to weigh their advantages and they know you really are interested in getting more exposure and revenue through them; just make sure that your message outlines the win-win benefits.

    Here are the advantages you get by contacting the affiliates directly:

    • no costs involved
    • more personal approach

    Drawbacks:

    • no answers guaranteed
    • sometimes affiliates simply forget about or simply donít get your partnership proposal, which may be labeled as spam

    5. Participate at events

    Another direct approach would be to take part at special affiliate events that are held all over the world, but especially in the US :). By far, the most important one is Affiliate Summit, which gathers lots of important affiliates to an affiliate marketing conference.

    By taking part at these affiliate events, you:

    • confront your potential affiliates, being able to select them more thoroughly
    • have the opportunity to present your affiliate program in a friendly manner
    • usually get quality affiliates to promote your software products.

    The shortcomings mainly stick to the cost (you generally have to pay a fee in order to take part in these events) and time spent (if you have a business in Europe and the conference is in the US, you may lose 2 days on the plane alone).

    As you can plainly see, each of the 5 methods for recruiting affiliates has its ups and downs. If you have more ideas about this and are willing to share them, I will be more than glad to discuss them with you, so please do comment below.

    In my next post I will be talking about how to sweeten the deal for the affiliates at sign up time.

    *************************************
    About the Author: Avangate came into my life when I truly realized that marketing is my true professional area. I'm currently working close with our partners and the Avangate affiliates in order to make this sales channel more efficient. I used to work in the publishing industry for one of the biggest names in the area, where I improved my writing and communication skills and got in close contact with the latest hardware and software technologies. Having a Telecommunications Engineer diploma helps me better understand how these work. http://blog.avangate.com/

     
     

    Subscribe to Pathway To Success
    Since 2000 published to over 138,500 Subscribers in 94 countries every other Sunday, our Ezine helps its Readers to succeed in their online business, providing them with top webmaster resources, hot marketing tips, profitable business opportunities, FREE advertising, articles, motivational reading, FREE Web Lions' Library, Bonuses and more.

    You can also add 'Pathway To Success' and 'Subscriber Corner' Articles to Your Yahoo and/or to my RSS Feed and/or Your MSN by clicking the respective images here:

    Add to My AOL Add to My Yahoo! Subscribe to my RSS feed

    Click here to join Pathway To Success Ezine NEW! Now you can receive Pathway directly on your Yahoo. You can subscribe by clicking the image on the right. To check the current Issue, please click here

    Click here to join Pathway To Success Ezine HOT! Now you can read Pathway RSS Feed in Google's New Beta RSS Online Reader. You can read it online or subscribe by clicking the image on the right. It's Free.

    Also, you can get fresh content on your site. Read more below: http://www.thecassiopeia.com/Syndication/



    Click for Free SignUp!


    Don't forget to collect YOUR FREE Bonuses!
    PLUS NEW - Special! 2011 Puzzle Calendar



    Note: Please read our Privacy Policy and related documents at:
    Privacy Policy

    Download, Install and Receive the Latest Pathway To Success News HOT! Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal. Click the image on the right to download.

    Even though you may want to move forward in your life, you may have one foot on the brakes. In order to be free, we must learn how to let go. Release the hurt. Release the fear. Refuse to entertain your old pain. The energy it takes to hang onto the past is holding you back from a new life.
    What is it you would let go of today?

    Mary Manin Morrissey

    Special 30-Day Success Course
    11 Instalments
    Yours for FREE if You Act Now!
    Name:
    Email:




    Want more info? Click here

    Powered by theCassiopeia.com



    I'm YOUR Smart CompanionI'm Smartie: Get Me to YOUR Desktop. Just Click Here and
    Get 'Search Engine Manual' As a FREE Bonus. Click here!

    Want to know why you should get Smartie? Check here!

    To listen to a new Top Show, click the picture.

    Get Top News Every Week










    Visit 'Pathway To Success' Archives and Read Past Issues 2001

    Visit 'Pathway To Success' Archives and Read Past Issues 2002

    Visit 'Pathway To Success' Archives and Read Past Issues 2003

    Visit 'Pathway To Success' Archives and Read Past Issues 2004

    Visit 'Pathway To Success' Archives and Read Past Issues 2005

    Visit 'Pathway To Success' Archives and Read Past Issues 2006

    Visit 'Pathway To Success' Archives and Read Past Issues 2007

    Visit 'Pathway To Success' Archives and Read Past Issues 2008

    Visit 'Pathway To Success' Archives and Read Past Issues 2009

    Visit 'Pathway To Success' Archives and Read Past Issues 2010

    Visit 'Pathway To Success' Archives and Read Past Issues 2011

    The virtue of achievement is victory over oneself. Those who know this can never know defeat.

    Look Younger Instantly!

    HOT! Install our new toolbar, get special business information fast and be informed the minute hot items are out, incl Articles here in Subscriber Corner, new Pathway To Success Issues and much more. http://www.thecassiopeia.com/WebLions/theCassi1.zip

    Note: Download the above file, unzip and install. When you open a new browser window, the toolbar should be there. If not, please go to 'View', 'Toolbars' and you will see 'theCassiopeia's' - click on it and the toolbar will display.

    Whenever there's a new item, an icon will blink. Click on it and it will take you straight to the information.

    Get this Special Toolbar

    For Full Syndication Opportunities  Click here

    Get Publicity. Be SEEN. Boost YOUR Biz.
    Home Main Home Based Business Opportunity theCassi Recommends... Site Map Webmasters Success Reports Profit Opportunities ePublishing Success Reports FREE Guide Computer Security Advertise Tell Friends Subscribe Meet Webmistress Privacy Policy Contact Us Link To Us
    © Copyright 2000-2011 theCassiopeia.com Internet Business Consultant. All rights reserved worldwide. Powered by 'Pathway To Success' Newsletter