Shane Pearce
In this article
I'm going to cover two specific marketing tactics, yet they do however
tie in together. I'm going to showyou how Niche Marketing can be very
effective and how MiniAffiliate Sites can earn you a very good ongoing
income, if donewell. I will also show you how to promote your Mini AffiliateSites
for the best result.
Niche
Marketing is the concept of targeting a specific group oraudience. For
example, have a look at Crystallures.com,
they target
a specific audience/product, Fishing Lures, and do itwell. I know the people
behind crystallures.com as I did somemarketing work for them. They wanted
me to target a specificaudience, which I did, and I got a phenomenal response.
Not
only did the customers buy the Fishing Lures, they toldtheir friends to
as well. And to me, that's the power of NicheMarketing. Targeting an audience
that has no interest in whatyou sell is not only a waste of your time,
but also your money.
Here's
another example of what I mean. Say you have an InternetMarketing book
and decided to promote it in Pay Per Click Search
Engines. But here's the big question: the keyword"Internet" gets over One
Million searches a month. On the other
hand, "Internet Marketing" only gets half that number. Which keyword would
you choose?
If
you said "Internet," I'm sorry, but more than likely you arewrong. You
see, the term "Internet" might get more searches, butit's not TARGETED.
For example, if someone types in "Internet,"they could want a range of
products, and more than not, it'ssomething that has nothing to do with
Internet Marketing.
But
if someone types in the term "Internet Marketing," they arebeing more specific
and are actually requesting to viewinformation solely on Internet Marketing.
It's a simple explanation,
I know, but it does help a lot of people. Of course,this example will work
with any other keyword.
If
you're wondering what this has to do with Mini Affiliate Sites,I'll explain
now. Mini Affiliate Sites are small sites that are two or three pages long
and promote maybe one or two affiliate programs.
These
sites have been proven so effective that they have becomemy full time Internet
Marketing job. They key is finding a great affiliate program and making
a site around it. Fortunately,after spending countless hours of wasted
time, I found a productI can use in my everyday life as well as make an
informative MiniAffiliate Site around.
Mark
Joyner's ROIbot, or Return on Investment bot,
has
saved me hours of
precious marketing time, doing all the tedious tasks for me.It sets up
autoresponders for my emails, spies on my competitors' sites to see if
they have changed anything on their site, tracks all my ad campaigns (Very
Important) and sends out my newsletters.Of course there are more features
than this, but at this point intime it does all I need it to do. Plus the
affiliate program is so easy to use.
Marketing
a Mini Affiliate Site is easy, or should I say, easierwhen you know how
to get the best response.
Search
Engines, Pay Per Click Search Engines, Articles anddiscussion groups are
your best bet. The reason I used the wordbet is because sometimes Mini
Affiliate Sites can be a biggamble. That's why a lot of people, when they
create their MiniSites, use free domain names and free web hosting. While
this mayseem like a good idea, it can sometimes lead to your downfall.Here's
why:
1.
Search Engines frown on this sort of practice and are morelikely to link
a site with a keyword filled domain name. Forexample, a good keyword domain
name would look like this, Freeinternetmarketinghelp.com.
2.
Free sites don't build trust, and with Mini Affiliate Sites,you need to
build as much trust as you can in a much shorterspace.
In
conclusion, if you're going to make a Mini Affiliate Site, finda product
you use and trust and create a site around the product. Make sure you target
only the people who could use or want your product, and most importantly,
TRACK ALL YOUR advertising campaigns.
******************************************
Shane
Pearce has been helping Internet Marketers succeed onlinefor 2 years. He
offers free Internet Marketing Consulting viaemail and chat. Send
a blank email to
underground@powerup.com.au
for more information
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