Bob Osgoodby 
The majority of people are pretty cautious. What makes people think the
Internet is a like a magic carpet, where all you have to do is make some
type of outlandish offer, and people will flock to you with their wallet
wide open?
How many E-mails do you get promising great riches or fantastic buys and
you have absolutely no clue who sent it? Many of the return E-mail
addresses are forged, and you have no possible way to ask to be removed
from their mailing list or to respond to their offer.
Despite the Federal Anti-Spam Bill, which became effective January 1,
2004, and set requirements for commercial e-mail, including opt-out
provisions and valid postal addresses, many spammers are disregarding the
law. They may give you a toll free number to call, where you will
probably get a highly hyped recording, or they may provide a web site
where you can place an order.
What is missing from this picture?
They are! It doesn't work that way folks!
If you expect people to deal with you, they must be able to identify with
you and/or your company. If your company is not well known, they must be
able to identify with you.
Remember the old saying - "Sell yourself first". When people are
comfortable with you, the rest is easy. But how do I do this "you might
ask".
There are a number of ways and the web actually makes it easy. Put a
picture of yourself on your web site with a short bio and contact
information. If a person knows how to get in touch with you in case of a
problem, it makes their purchasing decision a lot easier.
Just last week, being in the market for some flat screen monitors, I
found a seller on eBay who was selling them at a highly discounted price.
He didn’t accept credit cards or PayPal, and wanted a certified check
prior to shipment. He also didn’t have any history of selling on eBay and
had a free email account – yeah sure.
Tell people how you help your customers and the successes they have had.
Let them know how they need the benefits of your product or service.
This is the kind of information that will build confidence in your
customers and prospects.
A lot of people are reticent to give contact information on the web.
They're afraid they'll get crank calls, or people will find out where
they live. A real concern? I don't think so. There are ways around
these types of problems.
I have a second telephone line that forwards the call to voice mail
during non-business hours. I also keep the "ringer" on low. While I can
hear it in my office, I'm not bothered if it rings at night.
Many places in the country don't have home delivery of their mail
available, and a P.O. Box is their actual address. A Post Office Box is
not ideal, but will be acceptable if a telephone number is provided.
Before you try to sell anything on or off the web, remember to sell
yourself first, and you won’t need a "magic carpet."
*******************************
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