Sharon Housley 
Question - If I need to target a specific region, is it
helpful to have a domain from that country?
Answer - Yes. Both hosting location and domain extension
matter and can influence search engine ranking in regional
search engines. If you are attempting to target a specific
country, you could very well benefit from purchasing a
domain with that countries extension and hosting the website
on a server that is located in that country. The larger
country specific search engines, generally rank local
domains higher in the search results.
Question - What is the difference between Google's aging
delay and the so called sandbox?
Answer - Great questions. The aging delay is often labeled
and assumed to be the same as Google's famous sandbox (that
may or may not exist). The Google aging delay is not a
penalty, it is merely a filter. Google does not feel new
websites are necessarily "trustworthy" so while they
acknowledge that the new websites exist they don't generally
include them in their search index results. They continue to
monitor the new websites over time, paying particular
attention to who and how many websites are linking to the
new site. Gradually, as the site matures and gains a
reasonable amount of links over time, Google will include
the site as part of its search results. The sandbox refers
to websites that are usually removed from the search index
results. The removal is typically a penalty for what Google
views as poor behavior as it relates to search engine
optimization, spam, or web content.
Question - What does the Can-Spam Act actually mean?
Answer - CAN-SPAM is an acronym for Controlling the Assault
of Non-Solicited Pornography and Marketing Act. The CAN-SPAM
Act of 2003, came into effect in the United States as law on
January 1, 2004. It establishes requirements for those who
send commercial email,and spells out penalties for
individuals and companies that choose to violate the law.
The primary purpose of the act is to restrict the
advertising or promoting of a commercial product or service
(including content or a website) by defining guidelines.
Besides spelling out the penalties, the CAN-SPAM Act
prohibits false or misleading header information. This means
that you cannot "spoof" the 'to', 'from' or routing
information, the sender must be accurately reflected.
The CAN-SPAM act also prohibits deceptive subject lines. In
other words, the subject must relate to the actual message
contents. Email recipients must be provided a method to
opt-out of any future email. The opt-out requests must be
complied within 10 days. The final large contingent that is
stipulated by the CAN-SPAM act is that commercial emails
must be identified as advertisements and must include the
senders valid postal address.
Question - What is a sticky website and how do I make my
website 'sticky'?
Answer - A sticky website refers to a website that attracts
and retains customers. The best way to create a website that
will be continually visited and returned to is by producing
and creating new content. Give your website's visitors a
reason to come back. Another component to stickiness is a
good communication channel. This might mean providing the
content via RSS, so visitors are immediately aware of any
new information available. It might also mean an opt-in
newsletter that is sent on a regularly scheduled basis.
Question - What is the Long Tail, and how do I get one?
Answer - The Long Tail pertains to a relatively simple
concept, that capturing all of the small volume, and
will result in a collectively large volume. With regards to
the keyword long tail, the idea is that there are only a few
words or phrases that receive a large number of searchers,
but there are a huge number of obscure phrases or keywords
that receive a small number of searches each month. By
capturing top ranking for all of the less popular terms you
could in effect receive more traffic than you would if you
had top ranking for the popular terms.
Capturing the keyword long tail, is very difficult. It
requires massive amounts of unique content. Webmasters have
generally found the easiest way to generate unique copy is
through user-generated content (ie. forums, blog comments,
or user reviews).
Question - What is deep linking? And How do I deep link my
website?
Answer - Deep linking refers to links to all levels of a
particular website. A website that has an extensive network
of quality deep links, shows true value. By having incoming
links to multiple webpages at all directory levels, the
website is perceived as content rich by search engines. A
website that only receives incoming links to the "front
page" will not fair as well in search engines because the
assumption is that it is not a content rich website.
*******************************
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage, a
wireless text messaging software company. http://www.notepage.net
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