Subscribers' Corner in 2005 August Subscribers' Articles August Guest Articles July Subscribers' Articles July Guest Articles June Subscribers' Articles June Guest Articles May Subscribers' Articles May Guest Articles April Subscribers' Articles April Guest Articles March Subscribers' Articles March Guest Articles February Subscribers' Articles February Guest Articles January Subscribers' Articles January Guest Articles Subscribers' Corner Archives Subscribers' Articles in 2004 Guest Articles in 2004 Subscribers' Articles in 2003 Guest Articles in 2003 Subscribers' Articles in 2002 Guest Articles in 2002 HOT! Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal. Click the image on the right to download.

Mapping Out An Online Lead Generation Plan
Riki Trafford

In what direction is your web site's lead generation plan headed? Are you letting your target visitors tell you what they enjoy about your products and services? You need a system to let these loyal customers express their appreciation of your online presence in a way that benefits both of you.

Lead generators like search engines and advertising campaigns pass on visitor information for you for a reason. The main reason is to allow you to use this information to build your revenue. Whenever a visitor comes from another site, this visitor already has certain expectations of you. These expectations include a high interest in what you have to offer. Why place your advertisements in spots that have little to do with your online products or services? These arrangements will waste your efforts and attract few visitors who really care about what you offer. Furthermore, once these visitors arrive at your location, they add little to your bottom line.

Some other ways webmasters and website owners draw in web site visitors through lead generation are as follows:

• Map out originality. Uniqueness makes you stand out. Why would a visitor come to your site rather than a similar site? Find leads with needs that match what you offer. Also, toss dated material that has lost its relevance with these visitors and other leads.

• Aim for a target. Leisurely sightseeing traffic makes no difference in your bottom line. Why attract 20,000 visitors when only 1% (200 visitors) purchase when you can concentrate on attracting 2000 visitors with 20% (400 visitors) purchasing? Capture the right target visitors from the onset.

• Think creative. Is your material fresh or stale? Direct mail campaigns suggest tossing out the old - or giving it away! - and inserting new, compelling material. You'll generate new, fresh leads by giving away old material to markets that may be curious to learn more about you.

• Map out e-newsletter, e-book, etc. Readers are highly attracted to content that makes a difference to them. This attraction lures them closer in your direction with a desire to know more. The more relevant your material to them, the more likely they will come back time and again.

• Aim for an e-newsletter, e-book, etc. Content that captures a visitor's interest makes the visitor more likely to want to know more about the author. Include content that's highly relevant to your visitor as a way to encourage them to return time and again.

• Map out plans to repeat your requests. Loyal customers are OK with requests from you for leads. Considering how leads keep your campaign expenses down, loyal customers will offer leads if they get something in return like discounts or low prices.

And, most importantly, aim to reward loyalty. Your lead generation system will gain better momentum when you reward your visitor for his or her loyalty. Your visitors deserve this respect and want this recognition. If you fail do acknowledge their part, your progress will quickly turn for the worse and they'll quickly scoot off elsewhere.

*******************************
Riki Trafford is the owner and operator and operator of Direct MO Marketing, Inc, which offers low cost keyword-targetted web traffic. For more information visit his web site:
http://www.1dmom.com/

Subscribe to Pathway To Success Published every other Sunday, our Ezine helps Subscribers to succeed in their online business, providing them with top webmaster resources, hot marketing tips, profitable business opportunities, FREE advertising, articles, motivational reading, FREE Web Lions' Library, Bonuses and more. You can also add 'Pathway To Success' and 'Subscriber Corner' Articles to Your Yahoo and/or to my RSS Feed and/or Your MSN by clicking the respective images here: Also, you can get fresh content on your site. Read more below: http://www.thecassiopeia.com/Syndication/ Name: Email:  Don't forget to collect YOUR FREE Bonuses! Plus NEW! Insider Tips 3 PLUS 2005 Motivational Calendar Note: Please read our Privacy Policy and related documents at: Privacy Policy HOT! Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal. Click the image on the right to download.

Relax in our new Games Centre and/or make it another stream of income!

Get a Top Item the Minute It's Out - Watch News Express

Special 30-Day Success Course 11 Instalments Yours for FREE if You Act Now! Name: Email: Want more info? Click here Powered by theCassiopeia.com

Get Me to YOUR Desktop. Just Click Here and Get 'Search Engine Manual' As a FREE Bonus

I'm Smartie

Want to know why you should get Smartie? Check here!

To listen to a new Top Show, click the picture.

Visit 'Pathway To Success' Archives and Read Past Issues 2001

Visit 'Pathway To Success' Archives and Read Past Issues 2002

Visit 'Pathway To Success' Archives and Read Past Issues 2003

Visit 'Pathway To Success' Archives and Read Past Issues 2004

Visit 'Pathway To Success' Archives and Read Past Issues 2005

Wanna make money now? Click Here to Start At Once!

If one advances confidently in the direction of one's dreams, and endeavors to live the life which one has imagined, one will meet with a success unexpected in common hours.
Henry David Thoreau

NEW! Install our new toolbar, get special business information fast and be informed the minute hot items are out, incl Articles here in Subscriber Corner, new Pathway To Success Issues and much more. http://www.thecassiopeia.com/WebLions/theCassi1.zip

Note: Download the above file, unzip and install. When you open a new browser window, the toolbar should be there. If not, please go to 'View', 'Toolbars' and you will see 'theCassiopeia's' - click on it and the toolbar will display.

Whenever there's a new item, an icon will blink. Click on it and it will take you straight to the information.

Important: you can have a toolbar of your own below. It's an amazing tool: easy to create, easy to use, easy to update, unobtrusive, bringing unbelievable results PLUS endless makreting and other possibilities limited only by your imagination. Definitely a tool of the future. I even created several for my own use containing the information I need and use regularly. http://www.thecassiopeia.com/toolbar/