Greg Land
To build a successful online business takes a number of
important factors:
1) You need to identify your target market.
2) You need to identify a problem or 0pportunity within that
target market group of prospective customers that they Want
or need a solution for.
3) You need to find or develop the product.
4) You need to market it to your target prospect group.
5) You need to get your prospects to want to do business
with you and keep them coming back to you and your site for
the product, information, etc.
So how does 'content' help you?
'Content' can fulfill many of the above needs:
1) 'Content' - could be the product or service itself that
you are providing to the prospect or customer. For example,
you could be selling pure information in the f0rm of ebooks,
reports, articles, guides, white papers, etc. or you could
be selling a product, either physical, digital or software.
This is normally done through a single-page $ales letter
website.
2) 'Content' - could be the information you offer your
prospects in addition to your $ales copy, educating your
prospect as to what and how big their problem or need is,
and how or why your product is the solution.
3) 'Content' - could be part of what you use to market
your product. This becomes your prospecting tool in the
f0rm of an ebook, report, white paper, etc. that you give
away to build your prospect list and to 'ethically bribe'
them to build a relationship with you.
4) 'Content' - on your website can be used to build a
relationship with your prospect and customers, setting
you up as their advisor and as the 'go to' expert on
your topic. Good, fresh content can give your site the
'stickiness' to keep prospects coming back again and again.
Over time, you should be able to convert a lot of them
into profitable customers for your business.
5) 'Content' - an additional big advantage of having lots
of fresh, updated content on your website is that the search
engines (SE's) love this stuff. If the SE's love your site,
they will be back often to see what good new stuff you have
for them to index. This will translate into your site being
more highly ranked on the SE's for certain keywords. This
will then convert into lots of additional juicy targeted
traff1c that you don't have to pay a cent for. How great
is that?
Where or how do you get 'Content'?
1) Develop, write or compile your own.
2) Pay someone else to do this for you.
3) Find online sources of fr'ee 'content' on the web or
public domain libraries.
4) Join a service or membership site that will provide you
with 'content' or allow you access to their library of 'content'.
5) Buy one of the 'Resale' or 'Private Label' packages offered
on the web.
How to use the 'Content' resources to build your online
business.
1) Add relevant articles, ebooks, reports, etc. to your site
to offer your visitors new, fresh content and information.
If you do this regularly, you can increase the 'stickiness'
of your site as well as your ranking with the SE's.
2) If you have 'resale rights' to the content, you can put up
a one-page $ales letter type site, drive traff1c to it and
you have a new business. Many of the resale rights packages
come with 'ready to go' $ales letters and sites. I would
advise you to customize your offer to differentiate yourself
from your competition who also bought the package, but that
will be a covered in another article.
3) Create your own paid membership site offering 'content'
relevant to your target market.
4) Bundle 'content' with your existing products as a premium
product or as bonuses to enhance the perceived value of
your product.
5) Use as an 'upsell', 'cross sell' or 'back end' product.
This means that you n0w have a whole range of additional
relevant products to sell to your prospective customers and
site visitors.
6) Special offers and 'Fire $ales'. Offer your prospect and
customer list special limited-time offers of these products
or product bundles.
7) 'Private Label Rights', offer a whole range of additional
opportunities. Rename, rewrite, change as you like, add to
or change media type (i.e. from ebook to audio CD product or
ebook to multi-day ecourse). These rights pretty much allow
you to do what you like with the product. It offers you the
0pportunity to customize a product to your target market and
their needs and wants. You become the named creator or author,
which helps you develop credibility as the expert in your field.
As you can see from the few basic ideas above, the options and
opportunities are many. You are only limited by your own thinking.
*******************************
Greg Land and his partner Gail Buckley have created the
ultimate no brainer. The WOW Content Club is absolutely the #
ONE BEST CONTENT resource site on the web today--bar none.
If you are looking for first-rate resale content, whether it be
Niche, Public Domain or Online Marketing related, you need
look no further than this remarkable site. If Info-Products
are the Ultimate Marketing Tool, the WOW Content Club is the
Ultimate Marketers' Website! Go see for yourself
=====> by clicking here!
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