Chris Taylor 
What is long tail search engine optimization? And how will
it help your internet business?
The theory is simple really. You can make just as much money
or maybe more out of the less clicked keywords than the more
popular keywords for your given product or service.
Although this may have not been feasible some years ago,
with the advance in many keyword and analytical software
programs, it is now possible.
So lets examine the theory a little more.
The premise is that by knowing many or even all of the
keywords and phrases that bring in say 40 to 50 percent of
your traffic, you can capitalize on this by meshing or
organizing these keywords together which then leads to a
snowball effect on the search engines and creates many more
rankings.
As you build more and more of these keyword pages or blog
postings, your incoming traffic will start to climb and
within a given period of time, 50 or 60 percent of your
traffic can be supplied through these many additional higher
rankings or “long tail” optimized keywords and phrases.
Such a shift away from having to “compete” with many other
websites in your business field does and will bring many
benefits.
1. The option of removing the use of some advertising
completely.
2. The option of minimizing some advertising
and campaigns.
3. The option of scaling down search engine
optimization campaigns.
4. Due to the expansion of keywords
and phrases, the option to add additional and or up-sell
products.
5. With more pages, the use or larger use of
monetized advertising could be used. i.e. Google Adsense.
6. It has been proven time and again, that a much higher
percentage of purchases are made through more specific,
longer or niche keyword phrases.
This is by far a minimum list of all the benefits that such
a “long tail” campaign may bring however the main points
being reduction in costs and increase in profits.
Combine this with the current low prices of placing new
material online and the minimal fees required to have new
content written in economically growing countries, you have
a very cost effective marketing plan.
Lastly, one of the main focal points or benefits of such a
campaign would be the major search engines themselves.
Constantly scrapping over high targeted keywords, is off
course accepted by the search engines, as long as you always
stay within their rules and requirements.
What the search engines do actually love… is on topic,
keyword rich content pages and lots of them!
Submitting many of these “long tail" keyword pages will then
lead to many first page rankings, thus helping your whole
website via the downward flow of a higher ranking score. In
turn, this helps all pages, even those that have a high
level of competition and may have previously required search
engine optimization.
At the end of the day, a very well thought out SEO marketing
campaign is about utilizing all options available for
maximum return. For your business, “long tail” search engine
optimization may just be one of those options.
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Chris Taylor is the director of Catdynamics, an
established online company which specializes in all areas of
online business implementation, Internet marketing and
search engine optimization. Catdynamics core philosophy is
to “Help web based business achieve unique distinction &
maximum growth by building life-time, client based
relationships". http://catdynamics.com
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