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Excerpt from
'Make YOUR Site Sell' by Ken Evoy
Introduction
The best book for making your site sell is now the ULTIMATE reference book for selling on the Web!
Whatever way you use MYSS! 2002, one thing remains the same...
Making your site sell is still a three-step process, and it's more important than ever to get all three steps right. Luckily, following the steps is still as easy as ever...
Here's how the new and updated information lays out. And, yes, there's a brand new volume joining the group!...
First, have a great product...
The original edition MYSS! focused on products that were goods of some kind -- e-books and certain hard goods (such as books, CDs, etc.). Because that's what was being sold online.
My, how the world has changed! Today's "products" include not only a wider range of goods (more on that in a moment), but also sites themselves... We've all seen sites that sell information, entertainment, services, advice, whatever.
Since the original MYSS! came out, we've also seen the growth of some really great affiliate programs and affiliate sites. The best of them earn a whole lot of "mailbox money." But many affiliates never get off the ground, and many affiliate programs flounder... simply because they don't do it right.
And there's the infinite variety of goods and services sold in Net auctions -- often in conjunction with Web sites -- by individuals, retailers and manufacturers.
So, whatever and wherever you sell online, benefit from what all these others have learned.
From now on, your site design, the selection of goods you choose to represent, the way you present them, the way you PREsell visitors -- all those are your "product," too!
This is more than a new, more effective perspective. It means there are even more ways (and reasons) to make your product great!
The new, enlarged and updated information
in the 77-page MYSS! 2002 "Product" volume includes:
Your product or someone else's?
An updated "what's selling now" (careful, this might surprise you). And a look at what's not selling, too.
More ways to create your own product, whatever your type of business (including online auctions, affiliate sites, and even ... duct-cleaning!).
Affiliate programs -- how to judge them, how to work with them, and how to make them work for you! Also, low-cost, tried-and-true methods of building your own affiliate program. This is a major new section, with principles and tips that should be understood by everyone who sells on the Net!
E-books -- enlarged and updated. How to profit by putting your brains online!
Net auctions. They're not just for collectors anymore!
PLUS, the addition of an ALL-NEW VOLUME about online STORES...
New Added Volume: If you have a storeful of products...
The new volume on making your store sell focuses on the special needs of sites that sell dozens, hundreds, even thousands of different products.
Here are highlights from this volume's 90 all-new pages...
Single-product and multi-product stores are the same, but different -- No matter how many items you market, your store is the overall product... to a customer, it's the first thing you need to sell! But to actually get the order, you also need to adjust your techniques a bit.
Product sourcing -- looking for suppliers to build, expand and improve your inventory? Look here.
Resources for starting your own online store. Includes store software solutions.
Shopping carts, check-out, fulfillment and other essential functions. How to make the mechanics easier to arrange and manage, and turn them to your store's advantage.
Shopping carts and other mechanics. And how to make them easy.
Photos -- Getting them, using them, improving them. And what to do if you can't...
Writing and organizing words that sell, sell, sell -- How to make your products intriguing. What to say, how much to say, and where to say it... and everything else it takes to close the sale.
Design and usability -- Lots of products and customer support services tend to increase complexity. Learn how to make a store site's navigation flow to the sale!
Scalability. How much can you grow? How much do you want to?
That's 167 pages in all, just about "product." And as you know, product is just one leg of our tripod...
Second, SITE-SELL...
This core volume has grown to over 800 pages! And no puff...
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