Primer: The Basics of Internet Marketing
The Basics of Building a Successful Internet Business. 

Introduction

Dear Friend,

My name is Carl Herold. I am the President and Co-Founder of Clickalyzer, and I wrote this course with one goal in mind. I want you to have everything you need in order to build a successful internet business. If you already have a successful business, then I want to show you how to get it to grow. If you are having trouble getting started, or you are discouraged - don't worry :-) I have been there myself, and I *assure* you - that you CAN succeed. You just need to go to school a bit - and I will be your teacher. 

Lets begin.

Believe me, this is more than possible. I do not have another job. I make my living entirely through the internet. This is possible only because I understand how business on the internet works. Once you understand the inner workings behind a successful internet business, you have a solid foundation upon which you can build a highly successful company.

Internet Marketing is a science. Anyone who wishes to have a successful online business must understand this, and work based on this principle. Scientists work on real information, not on guesses.

Just having a website does not mean you have a "business" on the internet. Just because you have a website does not mean will get people to give you money. Anyone can have a "business online" - but no one wants to have a "business" that makes no money! 

Also, Just because you have a website that makes you money, does not mean it cannot make you *more* money if you apply certain principles - which I will show you. And finally, just because you have not been able to succeed so far absolutely does not mean you cannot succeed. It took me years to learn the information I am going to give you for free in these lessons. Seems a bit unfair... took me years, yet you get it for free... *sigh*

LET ME EXPOSE A MYTH:

I often hear people say "I do not have the time or money to build a successful online business!" Creating a successful internet business takes very little time and very little or no money. In fact, Clickalyzer itself was built without any startup money, and it took very little time. If you ask any expert in Internet Marketing, they will tell you that time is not the issue, neither is money - the real issue is effectiveness and your understanding of how to build a successful business online.

Let me say this again - I started Clickalyzer without *ONE CENT* of startup money. How did I do it? Because I was able to learn the principles that I am going to teach you in this course. If you have enough time to watch half an hour of television each day - you have more than enough time to build a successful online business. I am not alone here - MANY successful internet businesses started without a penny.

The more knowledge you have about how successful internet businesses are built, the faster you will have your own successful online business. My goal is to teach you how to do this.

I want to show you what a successful internet business *looks like*. Once I show you this, it will help you to see your goals clearer. You will understand what is standing in your way, and you will be more able to understand the lessons that follow. This will make it easier for you to succeed.

I am not going to focus on "how to's" in this lesson, but I will in later lessons. Right now I just want you to understand what elements must exist for you to have a successful online business. First you must learn the "what is it", then the "how to do it" will come later.

The Two Critical Keys - Key #1 TRAFFIC!

The key to understanding any new subject - including Internet Business, is to understand the basics first. Then from there you can expand your knowledge to more advanced concepts. You have to crawl before you can walk. In internet marketing, first and foremost there are two key concepts that *must* be understood for you to succeed. They are:

• Quality Traffic Sources

• High Converting Sales Process

Don't worry - I will explain what these are and how to use them.

If you have a business, on the internet or off the internet, you are selling a product or service to people. The more people who see your offer, the more people who can potential buy from you and become your customer. We use the word "traffic" to describe the people who see your offer, that is - who visit your webpage.

NEW TERM: TRAFFIC -  This refers to the total number of people who visit your website, or who see your offer. we say "High Traffic" to refer to larger numbers of people and "Low Traffic" to refer to lower numbers of people.

However, just having people see your offer is not enough. It is important that you receive traffic from the right traffic sources. Just imagine a person opening up an electronics store at a flower shop. It probably wouldn't work too well. Why? Because the people are there to buy flowers - not to buy electronics. This is why it is important to reach the RIGHT people - not just to reach people in general.

LET ME EXPOSE A MYTH:

Many people believe that the more people who see your offer, the more people who will buy from you. Because of this, beginners often get sucked into the myth that if they can drive hordes of people to their website, that they will get sales. This is completely false. You get sales by driving the RIGHT people to your offer. QUALITY is much more important than QUANTITY. That is, the quality of your traffic is much more important than how many total people come to your website. 

Now lets talk about TRAFFIC SOURCES. We discussed that "traffic" refers to the people who visit your website. a "traffic source" refers to where that traffic comes from. For example, one traffic source might be a search engine like google or yahoo. If you have a thousand people find your website from yahoo for example, you would say that your traffic source was yahoo. If you wrote a newspaper ad and thousands found your site from that newspaper ad, then you would say that the traffic source for that traffic was the newspaper.

NEW TERM: TRAFFIC SOURCES - This refers to the websites and/or ads from which people  found your website. Traffic originates from ads, and other websites - and we call these "traffic sources"

You can think of a traffic source much like a river. The traffic flows from one source (such as yahoo) and continues into your website, through your sales process, and hopefully into a sale. Each of your traffic sources can be thought of like a river flowing into a lake. This "lake" of course is your website. All your different traffic sources flow into your website. 

Some traffic sources are going to be higher quality than others. Just as some rivers have more pure water than other rivers. You can rate different traffic sources based on the type of people that make up that traffic source. The more interested the people, the higher the "quality" of that traffic source.

A "high quality" traffic source, is one which contains people more likely to be interested in your offer. A "low quality" or "junk traffic" traffic source (they mean the same thing) is one which contains people in general, without any consideration as to if they are interested in your offer. This is like selling flowers at radio shack. We call this type of traffic "untargeted". Likewise, we use the term "targeted" for high quality traffic.

It is extremely important to reach people in "high quality traffic sources". I will teach you how to do this later on in the course, but for right now I want you to understand this.

NEW TERM: TARGET MARKET - This is a term that is used to describe the type of person you want to become your customer. For example, a good "target market" for selling Clickalyzer would be internet business owners. This is the type of people that would potentially buy our product, so we focus our efforts on this audience.

Any successful online business has quality traffic sources flowing to it. This is your LIFE BLOOD. The higher quality of this life blood, the better your business is overall.

Lets talk about why this is so important. 

POINT 1 : No one can buy from you unless they first know you exist.   

POINT 2 : No one will buy from you unless they are a member of your target market.

So to summarize, you MUST be able to build and grow quality traffic sources in order to succeed online. Clickalyzer was designed to make this possible for you. I will teach you how to do this later in the course.

The Two Critical Keys - Key #2 CONVERSION.

We just finished discussing traffic. Once the traffic arrives on your website, you have successfully completed the first half of the puzzle. Now comes the second half. Now that they are actually on your site, hearing your offer - you want to sell them!  

What do we mean when we say "Conversion"? We are referring to how well we are able to sell people on our offer. If you can get thousands of targeted visitors to your website, but you cant convince them to buy - then you will fail. 

This is why successful internet marketers understand and analyze their conversion rate. 

NEW TERM : CONVERSION RATE - This refers to how many people who see your offer become a sale. It is referred to in a percentage format such as 1% (which means one sale per hundred visits) or 2% (two sales per hundred visits) and so on

Why is it so important to analyze your conversion rate? Please hear this: Your Conversion Rate Determines the Value of Your Traffic! In other words, the higher your conversion rate, the higher the value of your traffic - and therefore - the higher the value of your online business in general.

If you are able to convert 5% of those who go to your website into sales, then you will make FIVE TIMES AS MUCH MONEY as if you were able to only convert 1%. This is extremely significant, and cannot be stressed enough.

If you have a 1% conversion rate, and turn it into a 2% conversion rate - YOU HAVE DOUBLED YOUR MONEY.

This is why conversion is so important. More important of course than knowing what your conversion rate is - is knowing how to improve it. This is part of why Clickalyzer was invented, to make it possible for you to improve your conversion rate.

Lets go back to conversion rate. When you analyze your conversion rate, it is VERY important to do so for each of your TRAFFIC SOURCES. It is not wise to just figure out your overall conversion rate,  but rather to figure out which traffic sources are converting higher than others. This tells you where to focus your marketing efforts to get better results.

Also, if you base your marketing decisions on your "overall conversion rate" then you are skewing your own statistics. Think of many rivers of different quality all flowing into the same lake. Which makes more sense, to analyze each river - or to analyze the lake to determine the quality of the water - even though some rivers have polluted it? 

To summarize, your conversion rate refers to the effectiveness of your sales process. How good is your website or your affiliate program website when it comes to turning visitors into sales. 

How Conversion and Traffic Work Together.

We already established that there are two keys for succeeding online, traffic and conversion. Now lets talk about how they work together.

A sale is made through the following basic typical sales process:

1. Visitor learns of your offer from an ad 

2. Visitor visits your web site

3. Visitor becomes a sale

Now, "TRAFFIC" refers to how many people will go through this process, this "funnel" if you will. "CONVERSION" refers to how good this funnel is at pushing people through to a sale.

If you have high traffic, and low conversion then expect low results. This means that you are getting many people to see your offer, but they are just not being sold by it.

On the other hand, if you have low traffic, and high conversion then expect low results. This means that you have a website that is able to sell your product quite well, but that no one is seeing it!

This is why it is so critical to properly test and analyze your traffic and your conversion rate if you want to succeed. You must be able to know clearly and definitively exactly which traffic sources produce good traffic, and how good your sales process is at turning that traffic into sales.

If you do not know this critical information, then you are gambling. You are basing your entire "business" on "what ifs" and not on science, and reality. This is NOT the way to do business online OR offline.

Lets be honest. Most businesses - online and offline - fail. Why do they fail? Because the owners of the business did not know what was going on in the business. Its simple as that. If you know what to expect, you can prepare for it and not fail.

Moreover, if you know what is working and what is broken, you can fix what is broken - and make improvements on what is already working. 

I have never heard of a case where a business failed because they had too much information, but I have heard of countless cases of a business failing - especially an online business failing because they did NOT have enough information.

No business can improve without action. No action can be taken unless you know what is right and what is wrong. In internet marketing, all that is "right" and all that is "wrong" comes down to the two things we discussed - traffic and conversion.

This means that if you want to improve your online business, you must either improve your traffic - or improve your conversion. period.

How to Build, and Increase Quality Traffic.

The concept of creating traffic is one I cover in the next lesson. But for now, I want to explain the basics of how a successful marketer takes their existing traffic, and improves on it. 

A great part of succeeding online comes down to your ability to increase the traffic coming to your site. If you have a hundred visitors a day coming, and you make a hundred dollars a day from this - then it goes without saying that having two hundred visitors, or three hundred visitors coming to your site would cause you to earn more money.

This is why it is so important to increase your quality traffic. You can NEVER have too much quality traffic. The more traffic, the more sales. This holds true of course only if the traffic source is a good quality traffic source that reaches your target market.

There are many different kinds of advertising, but they all have certain things in common.

1. They all have a cost - be it time or money.

2. They all reach a different group of people.

3. They all present a "first impression" of your offer.

4. They all return a value - even if that value is nothing.

5. The more you spend, the more value is returned relative to your spending.

The goal of a successful advertising campaign is to receive more than you spent. Its simple as that. If you spent a hundred dollars on an ad, you want to be able to earn two hundred dollars. Much of this comes back to conversion rate.

Lets assume you have a successful advertising campaign that is getting you a hundred visitors a day, and also a hundred dollars a day. How can you increase this traffic? Simple - spend more!

The more you spend (time and/or money) on a marketing effort, the more value comes to you from it. If the value you receive is greater than the cost, then you need to keep doing this in order to get more and more value.

Lets put this in perspective. Pay per click advertising is very common - and if you don't know what that is please research it at google - just search for 'pay per click advertising'  

If you have a certain keyword phrase that is generating more revenue than it is costing you - then you should bid higher on that keyword. This will cause more traffic to come to you and therefore more money.

If you have an advertisement that you ran which returned its value or more - then you should run that advertisement again, and again - until it no longer returns its value.

You can see now why traffic and conversion rate are so closely intertwined with one another. The higher your conversion rate, the more you can afford for traffic because the higher your conversion rate, the higher the value of the traffic you receive.

Clickalyzer is designed to make it easy for you to do this. 

Summary

I will show you much more in the lessons to follow. For now, I want you to see the importance of testing and tracking as a whole. If you do not test and track your efforts online - you cannot expect to have a successful business, it is that simple.

Clickalyzer is designed to make it possible and easy for you to:

• Increase the traffic already coming to your website

• Analyze and understand each of your different traffic sources

• Understand clearly which of your traffic sources are working and which are a waste, and to give you information to act appropriately.

• Increase your conversion rate by locating and fixing problem areas in your sales process

• Cut your marketing expenses, and put more money into your pocket.

At this point, you have a much better idea of how a successful online business works. the processes to succeed online are very straight forward and simple, you are limited only by your ability to apply these principles.

For example, if you are running two different advertisements, and one is generating sales and the other isn't - you should stop paying for the ad that is not generating sales and pay more for the ad that is getting sales. This is the formula through which success online is achieved.

Clickalyzer is a system that makes it easy for you to easily and accurately determine which ads are working, and which are not. Rather than focusing only on which ads get traffic, Clickalyzer looks at everything about your advertisements.

You will know every action that every visitor takes, which ad they came from, which ads are resulting in signups, sales, subscriptions, and so forth. You will have a clear understanding of which keywords and search engines are generating sales, and which are generating useless traffic. 

Once more, you will know exactly what you need to do in order to turn more of your traffic into sales, and to easily separate the "bad traffic" from the "good traffic."   

Even more amazing, you will be able to do this even for affiliate websites that you do not personally own! 

So, what do you do now?

To summarize, the successful internet marketers use Clickalyzer to give them an extra advantage. One of the best ways you can start reaching the levels of the “gurus” is to use Clickalyzer in your online business.

No other system available anywhere is able to show you the information that Clickalyzer does. Remote Tracking is a feature that is exclusive to Clickalyzer, and that one feature will give you an edge you simply didn’t have before. Beyond that, you will be able to find even where on a page someone stopped reading, and much more. 

Trying Clickalyzer is risk free. Simply click here to begin using Clickalyzer in your online marketing. Click here to find out how Clickalyzer's is guaranteed to help your online business succeed!

You have nothing to lose and a world of income to gain through the knowledge that only Clickalyzer can give you.