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Need Capital?
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The Wall Street Process using Financial Architect is Your Answer!
The Wall Street Process is the way to Raise Capital for Start-Up, Early Stage or Seasoned Companies.
PROBLEM:
Raising substantial amounts of Seed, Development, or Expansion Capital from institutional sources, such as; Venture Capital Firms, Angel Networks, Investment Banks, or Commercial Banks for start-up, early stage and even most seasoned companies is extremely difficult if not impossible.

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Raising Capital
There are only three ways to legally raise capital in the United States. When we refer to raising capital we mean traditional working capital used to build “for profit” organizations. We do not consider grant monies available from governmental or other organizations a form of capital for a start-up, early stage, or even seasoned companies. However, we do encourage the attainment of such funds, under the right circumstances, which means after you have raised enough capital to get involved with the red tape associated with those programs. We consider any commercial lending activity as part of a capitalization plan or deal structure, which would include SBA sponsored bank loans and lines of credit.
To legally raise capital in the United States, you must do one of the following:
1.) One could produce a business plan and submit it to institutional sources of equity and/or debt capital, such as; venture capital firms, commercial banks, pension funds, trusts, endowments, insurance companies, angel investors, family offices, etc. and allow them to offer the terms of the financing. When they make the offer of terms by issuing a term sheet to your company, it is not considered a securities offering, because your company is not making the offer. On average, these single sources of capital fund less than 1.5% of all the projects or companies they review, and they rarely fund start-ups. They most often will demand voting control of the entities that they fund.
2.) An alternative and more successful way to raise capital is to conduct a securities offering. There are only two ways to legally conduct a securities offering within the United States:
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Register the securities on the federal and/or state level or
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Issue a private placement, by qualifying for an exemption from federal and/or state registration.
Under the Securities and Exchange Act of 1933, as amended, and in the interest of promoting entrepreneurship within the United States, the federal government and most state governments allow small issuers to legally solicit and sell limited dollar amounts of securities, under certain circumstances, in the private and public markets without the need to fully register such offerings. Full registration of your company’s securities is an extremely expensive process and for most small issuers it is cost prohibitive, henceforth, the need for the exemptions from registration for the small issuer.
To legally conduct a securities offering in the United States you must produce a securities offering document that either qualifies as a registration statement, or qualifies for an exemption from registration. Registered offerings can be advertised through the general media, while private placements cannot be advertised. The private placement of securities under Regulation D, 4(2), and/or 4(6) of the Securities and Exchange Act of 1933 will generally be exempt from registration if the document provides for sufficient disclosures and disclaimers and where compliance with the “Notice of Sales” filings requirements are adhered to. Both offerings must be accompanied by a securities offering document that complies with the various federal and state(s) laws, rules, and regulations. Both offerings can be sold by your management team or through NASD Member firms.
3.) A third way to raise capital is to sell Charter Memberships, which entitles the Members to discounted pricing on your products or services. The best analogy to this approach would be selling Real Estate Condominium Units at pre-construction prices. This approach can be applied to most operating companies as well. This approach also requires the proper documentation so that this capital raising effort does not inadvertently become a securities offering with insufficient securities offering documentation and filings, which may violate any federal or state securities laws. Selling Charter Memberships also takes a sales and marketing effort with the related expenses, as well. Therefore, we generally advise our client firms to raise sufficient seed capital through a private placement of securities first, and then conduct a private or public placement of securities or sell Charter Memberships as a second, third or fourth round. Charter Memberships are highly customized contracts, which generally cannot be produced through a Template. (See “Professional Support” in the Commonwealth Capital Club for further details).
Be sure to check with your attorney before conducting the actual offering of securities, as securities laws, rules and regulations can change at any time.
More of the “Way It Is” for Start-Up, Early Stage Companies, as well as, Seasoned Companies is further defined in the Rules of the Game.
When producing your documentation, keep in mind that most investors want to know, among other things, six basic things about your capitalization plan:
1. Who are you?
This question is easily answered by including your management team's background in the business plan or securities offering document. Do what you can to form an experienced board of directors, executive officer staff or at least an ancillary advisory board. Be careful not to compensate them for selling securities though, it is illegal. They can be compensated for their other duties and responsibilities, but the function of soliciting and selling securities should be incidental to their other duties, unless your CFO's primary job is raising capital. The CFO cannot be compensated as a percentage of capital raised otherwise the compensation is considered a commission, which is illegal unless the sales effort is run through the books of an SEC registered broker dealer/securities firm. Even then, the CFO would need to be licensed with that firm and working for your company as a CFO, which for all practical purposes will not happen because the broker dealer securities firm would not allow it.
2. How safe is my investment?
This question is generally difficult to answer. More often than not, entrepreneurs will attempt to sell less than controlling interest in their firm for a substantial amount of equity capital. For instance, Management may attempt to sell 20% of the equity interest in a Start-Up or Early Stage company for a certain amount of capital, for illustrative purposes, let us say $1,000,000. Generally, there are no other tangible assets in the company, including the entrepreneur's cash. A sophisticated investor would realize that, by investing, he or she would immediately lose 80% of their $1,000,000 investment due to the outstanding stock's total dilution factor. Obviously, this is not a safe situation for the investor.
3. How do I get my investment back?
Exit strategies generally need to be rather quick. Although IPOs or out right sales may seem attractive, those strategies cannot be guaranteed and therefore are not taken very seriously. Many tactics are available to provide a realistic exit strategy for potential investors, such as issuing convertible notes or bonds or stock with married put options attached.
4. If the firm fails, what are my liquidation rights and lien position on assets?
This issue goes back to issue number 3. Providing a forward position on assets for the investors and subordinating your equity in case of liquidation further justifies a risky investment in the mind of the investor. All Start-Ups are risky in the mind of the sophisticated investor. They know that, on average, 85% of all Start-Up & Early Stage Companies will fail within the first five years of their existence and 85% of the remaining firms will simply survive providing little or no return. Therefore, you need to mitigate an investor's risk through the issuance of non-subordinated securities and proper capitalization structuring.
5. If things go as planned, what will be my rate-of-return on investment?
Most business plans and securities offering documents do not include Rate of Return Projections for the purchase of securities and/or a current company valuation based on reasonable future financial projections. You should determine your company's current value based on realistic future financial projections and the rate-of-return potential for an investment in your company's securities. You may find that the percentage of equity you are willing to relinquish may be too much or too little for the capital sought. A prospective investor will want to know the current value based on realistic future financial projections. Most securities attorneys do not want you to project a rate of return because they fear that you will be sued if you do not meet your financial projections. That is a legitimate concern, however, the securities offering documents that we produce have disclaimers that should warrant sufficient protection against litigation.
Commonwealth Capital Advisors, LLC specializes in the production of private (non-registered) and public (registered) securities offering documents. We also produce Red Herring documents so that an entrepreneur may "Test the Waters" before committing substantial amounts of time and money to the capital raising effort.
For more information or to learn how to "Do it Yourself" check out our Software Template Program "Financial Architect®
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