You’ll learn about all aspects of recruiting, interviewing hiring, team-building, project management and leadership…

• The different types of “teams” you must have inside of your business – how to create them, what kind of people you need to have on each one, and how to assemble them so they work together without conflict to achieve the results you want

• A new way to structure your business that allows smaller companies and teams get things done much more efficiently than their larger competitors (This is one of our big secrets to FAST GROWTH… and I highly recommend you set up your business this way if you want to see it scale up quickly)

• Why the old myth of “I’m the owner and I make the decisions” is a recipe for FAILURE – I’ll show you the decisions you should make and those you should seek guidance on

• A simple way to eliminate 99% of the politics and unnecessary “drama” in your business that works INSTANTLY and costs zero dollars to put into place

• How to set up your company so that YOU don’t need to be there for it to survive (I love running my business and don’t plan on selling it or “retiring” any time soon… but it’s also set up in a way that would allow me to walk away at any time if I wanted to. I’ll show you exactly how to set up your business in this way so that you can enjoy as much freedom as you’d like)

• How to handle it if you have a team member you need to let go

• A simple exercise that shows you how to structure every area of your business with the kind people you need around you to handle rapid growth

• What you must do differently when hiring a very experienced team member vs. someone who is newer to the business world

• The key people you must have around you to grow a $10 million company

• The key team member all big companies have that smaller companies don’t even know exists (that could help you dramatically increase your long-term sales and growth)

• How to mentally prepare your team for the ups and downs that come with rapid growth so they stay focused and on track

• A deadly mistake business owners make that turns their employees against them, and causes them to loose all respect for you instantly (Most business owners make this mistake without knowing it… so listen up!)

• What to do when you have your team working hard on a project then realize you need to change directions and abandon their hard work (This is obviously a sensitive situation, and it’s important that you know how to lead your team through it when it happens)

• The policies and “rules” many companies have that only create unnecessary confusion and bad vibes among your team members

• How to make sure your team members are always PRODUCING and not slacking off… even if they work from home

• How to create and run a “virtual company” in which all of your team members all work from home (As I’ve mentioned, our company has over 80 employees and we’ve never had an office. I would also argue that it is easier to run and also runs more efficiently than most traditional companies. I’m going to show you exactly how it’s done, and how to set up your business this way if you want to. It’s a whole lot easier than you think!)

• My detailed, step-by-step process for finding, hiring, and keeping amazing talent

• How to figure out exactly what motivates a particular person and show them that you and your company can provide it for them (This is my “big secret” to finding and attracting “stars” who are the best in the world at what they do… and keeping them around. Oh, and by the way… this secret has nothing to do with money)

• How to effectively conquer one of the biggest challenges you will face as a business owner: Getting creative people and “organizers” to work well together! (It wasn’t easy to “crack the code” on this one… but once I did things REALLY started coming together for us. Here’s the secret…)

• The specific “formula” of personality types you should put together to create the most effective team to run each area of your business

• The one word you MUST eliminate from your companies’ internal vocabulary immediately

• Here’s a shocker: I’ve found it’s best to always be OPEN about the amount of money people are making, what you are spending, what is coming in, and many of those other things most business owners keep “hidden” from their employees.

• Why someone asking you for more money is 0ne of the BEST things that can happen to you as a business owner

• The surprising lesson I learned from Eric Schmidt (Google’s CEO) about finding and keeping the best people in the world

• The one type of person you will almost always think you should hire that you must never have on your team if you want to scale up quickly

• What you must do differently when managing “stars” vs. managing lower-level employees

• The single most important quality you will find in a business person… and exactly how to tell if someone has this quality before you hire them

• How to set up the culture and structure your business so miss-hires not only don’t fit in… but get pushed out before they can cause any problems

You’ll learn how to install systems and processes inside your business which will allow you to grow smoothly and scale massively…

• The systems you must set up technology-wise in the early stages of your business to ensure rapid long term growth

• How to build your systems and infrastructure so that they scale as your business grows

• How to track your numbers… and how often you need to do it

• Exactly how we create a piece of software from beginning to end

• How to create stability around your systems (Use these techniques to eliminate possible crashes and meltdowns before they happen)

• How to create financial reporting and management systems that will tell you what you need to know in order to grow your business rapidly

• The guidelines you should give your team around how to invest your money, whether it’s on new technology, marketing deals, legalities, or new hires

• A simple technique to get free advice from the top minds in the world

• The specific techniques one of my team members used to secure an interview with Bill Gates (I told you my team was good! At this program he’ll tell you exactly how he did it)

• The 5 specific questions you should ask every person you hire from now on

And you’ll learn many of the “specifics” of operations, finance, technology, marketing management, legal, and business strategy…

• How to set up you in-person and telephone meetings so you get the most done in the shortest amount of time

• How to figure out which of the great ideas that come from you and your team to implement first… and what to do with all of the other great ideas when it’s not exactly the right time to implement them

• How to bring in senior level people… and also get your current employees EXCITED about having a new senior level person to mentor them

• A way to read any book and get out the valuable information in 1/4 the time

• A big mistake businesses make when setting internal goals that actually prevents you from achieving them

• The one personality type you absolutely must have in every area of your business if you want things to run smoothly

• How to find people to create new content for you that is just as good as the content you create yourself

• What to do if you need to fire someone to ensure you don’t get sued and have your company taken from you (I’ll show you step by step process that you must follow when dealing with these sensitive issues in order to protect you and your business from harm)

• The 3 legally dangerous mistakes entrepreneurs make when hiring people that could come back as far as YEARS in the future to bite them BIG

• The best way to have your team report numbers to you and send you updates on their progress and what is going on in their area of the business

• An exact formula for evaluating which partners you should continue to advertise with, and which ones are a waste of time and money

• How to implement partner deals smoothly and manage them efficiently, no matter what size partner you are dealing with (You’ll also learn what you must do differently when dealing with large media companies that have the potential to double or triple your business overnight)

• How to maximize your relationships with your partners and create custom deals that get you more leads than they send your competitors

• How to communicate with the “tech geeks” in a way that gets what you want done How to hire your first technology expert - what skills he should have and what to avoid

• The 4 different types of technology people you must have in order to build the most effective systems for your company (I used to think that all technology people where pretty much the same until I learned this. You’ll also learn how to determine the specific types of technology people to hire for your needs)

• How to get ultra-powerful software for FREE (Did you know you can download much of the software that powers ultra-successful websites for free?)

• A special technique to use when negotiating deals that allows you to buy media at much lower rates than your competitors (You’ll learn our exact system for structuring multi-million dollar deals with some of the biggest companies around)

• A secret to use when testing different marketing pieces to ensure you’re your test is 100% accurate

• How to determine your ideal sample size when testing things online and through the mail

• Secrets of PRODUCT PRICING - including the simple secret that increased our orders by 22%

• How to quickly describe your business in a way that makes it sound most appealing to potential investors, partners, or buyers

• How to use a “discounted cash flow model” or DCF to figure out the value of your business based on your sales and revenue numbers and trends

• How to create a corporate structure that makes potential investors feel safe and secure when deciding whether or not to put money into your business

• Why you must push for a quick close when selling your business… and how to structure your deal so it happens FAST

• Boilerplate checklists containing every thing you need to have in place when either selling your business, raising money, or preparing to go public (You’ll get a detailed checklist for each of these areas so you know EXACTLY how to set your systems and structures up right from the get-go. This information alone will be worth hundreds of thousands of dollars to many in attendance)

• How different corporate structures are affected by taxes… and how to determine the best way to set your business up to get the biggest benefits (Even many Silicon Valley companies have NO IDEA how to align things in their favor… but now you will) The 3 different types of investments your company could possibly need (You’ll learn how to get each one in the simplest and fastest manner… and with the best terms) How to “dual track” your company for both sale and potential investment (Use these methods to get a higher valuation for your company, practically guaranteed)

• Email Delivery – Our company sends out somewhere in the neighborhood of 30 million emails per month… all of which are USELESS if they don’t get through. In this program you’re going to hear from our resident email deliverability expert who will share our secrets for effectively mailing our lists, as well as maintaining relationships with the ISPs and keeping your brand in good standing

• How to balance your team’s time between things that are helping the business today and things you must do to grow in the future

• How to train your team to use the communication vehicles effectively

• A dangerous internal communication mistake nearly ALL companies make that costs them up to $8,000.00 dollars per employee per year in time and productivity lost (One of my team members brought this up, and what’s really surprising is how easy it is to fix, once you know that this mistake exists and how to eliminate it)