Set On the Pathway To Success



Volume 5, Issue #7, 27th March 2005
Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/

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Today's Tips

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Ad Code for Issue No 8: GRTY14

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Today's Tip On the Site worth visiting:

#1 Auto Auction Bargains! Why So Cheap?
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Today's Tip On the Book worth reading

Create your own motivational Book

to help you at times you need support. It's absolutely great and free on top.
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Today's Tip On the Software worth using:

IBP 8 - Public Beta Test: Internet Business Promoter
is a web site promotion software tool.

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P.S.: If you think about becoming their affiliate and reselling the product, don't because these people have problems to pay their affiliates.

Today's Tip On Learning:

RSS Advertising, RSS Metrics and RSS Consumption

Interview With Scott Rafer of Feedster
http://www.feedster.com/
posted by Rok Hrastnik in RSS Audio Interviews and Conversations
http://www.marketingstudies.net/

Rok Hrastnik interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits.

To give you just a taste of what you'll discover, here are some important points from the interview:

  • How Feedster expects to develop the most comprehensive RSS advertising network.

  • RSS advertising performs not quite as good as Google AdWords, but better than Google AdSense.

  • Return on Investment should be high, especially considering the constant growth of Pay-Per-Click costs and shortage of PPC inventory.

  • One of the keys to successful RSS advertising is tying the advertisement with a respected, credible and targeted content publisher. Much of RSS advertising success will depend on the credibility that publishers will "lend" to RSS advertisers.

  • RSS advertising is different from traditional internet advertising by targeting your advertisements to specific sites and blogs, and not to specific articles or news stories. In that, RSS advertising builds relationships between the advertiser and the publisher's audience.

  • Why Feester is counting on something like a cookie standard to drive RSS metrics, instead of unique URLs, as seems to be the general practice right now? One of the problems of unique URLs is that much of RSS content is consumed for mass aggregation by other web sites, which removes the opportunity to precisely track each individual RSS feed user.

  • RSS aggregators are naturally only at the beginning of the road. Scott predicts that RSS aggregators and RSS feeds will become integrated within websites. Furthermore, in the future RSS might become "searched" instead of "browsed", meaning that end-users will be able to combat the abundance of RSS feeds with advanced RSS search services.

  • Get the interview below ...

    Length: 33:51 minutes. Pick up the format you prefer and download below:

    Download: .wma [size: 12MB]
    Download: .mp3 [size: 7.9MB]

    Today's Promotional Tips:

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    Today's Useful Tip:

    MGet A-Toolbar: an excellent little helper for you!
    50 useful tools accessible from an attractive toolbar or from the system tray of your computer. Includes tools for any type of Internet user, including search throughout 40 different search engines, language translator, SMS message sending, news, spam remover, links manager, applications manager, agenda with world clock, clipboard history, password kepeer, password revealer, weather forecast, backup utility, currrency converter, and stock quotes. For more advanced users, it also includes several networking utilities: Ping, Trace, DNS lookup, Port scanner, Finger, Whois as well as webmaster tools to submit and rank your site: Submit url, Url info, Link popularity, Position analysis, Keyword density.
    You can download and install here

    Today's Special Tip:

    Test yourself
    1) How many times have you lost an important sale and wondered why? Try this quick assessment. Determine your most difficult type of customer:
    http://www.briantracy.com/survey/

    2) What Is Your Personality Style?
    Are You A Director, Thinker, Relater, or Socializer?
    https://briantracyassessments.com/assessment.asp

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