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11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are you
using?
Tip 1: Your customers buy your product or service to feel a
certain way after their purchase. Keep this in mind as you
develop your ads, web pages and other sales tools. Use
vivid word pictures to dramatize the pleasant feelings your
customers experience when they use what you are selling. It
intensifies their desire to have it and motivates them to
buy now.
Tip 2: Continually test new advertising and marketing
methods ...and old methods you never tried before. A good
guideline to follow is to allocate 80 percent of your
budget to proven promotions and 20 percent to testing new
things. Most businesses using this formula keep growing
regardless of changing market conditions and intense
competition.
Tip 3: Reduce the size of your ads so you can run more ads
for the same cost. Don't be surprised if your short ads
generate a higher response than long ads - giving you a
bigger return for your expense. One of the most effective
ads I ever used was only 11 words.
Tip 4: Print your best small ad on a postcard and mail it
to prospects in your targeted market. People read postcards
when the message is brief. A small ad on a postcard can
drive a high volume of traffic to your web site and
generate a flood of sales leads for a very small cost.
Tip 5: Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull
passive words and phrases and replace them with active ones.
For example, change a phrase like "...it's practical and
inexpensive" to "...it's fast, easy and you save $99".
Tip 6: After telling prospects what they gain when they buy
your product or service, tell them what they lose if they
do not buy it. Most people fear loss more than they desire
gain. Customers want your product or service so they can
enjoy the benefits it provides. But they will want it even
more if you remind them of what they lose by not buying it.
Tip 7: You can eliminate any last minute hesitation
prospective customers may have by announcing a pleasant
surprise near the end of every selling procedure. For
example, add an unexpected bonus to each transaction
immediately before the final action that completes the sale.
Tip 8: You can boost your total sales volume and your
average size sale at the same time by combining 2 or more
related products or services into a Special Combination
Package. Set the price lower than the cost of buying each
item separately. This "special deal" will motivate both
procrastinators and bargain hunters to buy now.
Tip 9: You always need to find new customers. But don't
overlook the sales you can easily get from your existing
customers. It's easier to get more business from them than
it is to get any business from new prospects. Follow up
with your existing customers to get more sales of the same
product or to offer them additional products and services.
Tip 10: How would you react if you got a personal "thank
you" from a business several days after you spent money
with them? You'd feel good and probably want to do more
business with them. Give that same feeling to your
customers. They will reward you with more business - and a
flood of referrals.
Tip 11: Convert your customers into publicity agents.
Develop an incentive for them to tell associates and
friends about the value of your products or services. An
endorsement from them can produce sales you would never get
with any amount of advertising.
How many of these 11 marketing tactics are you using? How
many have you overlooked? You are losing sales if you don't
use all of them.
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Attitude is a little thing that makes a big difference.
Winston Churchill
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