10 Secrets To Improving Your Website Conversion Ratio
Dean Phillips

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts as high as ten percent!

Unless you're selling a big-ticket item and making $100 or more per sale, it's extremely difficult to make any real money with only a one percent conversion ratio.

Of course, there are exceptions to every rule, and if your website is attracting hundreds or even thousands of visitors a day, then obviously you can do quite well with a one percent or lower conversion ratio.

But what if you don't have that kind of traffic--and most websites don't. Then what? What if you're selling a $20 e- book and you're only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that's much more common than you realize.

However, what if you could improve your conversion ratio to 3 percent? 5 percent? All of a sudden, you're making $60 to $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!

So, how do you go about improving your website's conversion ratio?

Here are some tips that should help:

If you aren't capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.

Follow the 10 steps set forth in this article, and your website' s conversion ratio will improve dramatically--and so will your profits!

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Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at dean@lets-make-money.net Visit his website at: http://www.lets-make-money.net

People only see what they are prepared to see.
Ralph Waldo Emerson

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