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7 Tips for Product Enhancement to Increase your Sales
Everyone needs to know what business they're in and they need
to be able to express that purpose in a few sentences.
Using product enhancement towards helping with your current mission
statement, should help determine your business as a leading provider.
For ex; if you're a plumber, you're not in the business of plumbing.
If you're a carpet cleaner, you're not in the business of carpet
cleaning. You're in the business of marketing plumbing or marketing
carpet cleaning services.
Your mission statement is what is best for you. You can constantly
measure all of your activities then to the mission of your company.
You can further measure the success by the success of your clients
or customers. The more successful your customers are in getting
the benefits from you, the more successful you will be in growing
your business.
If you're currently not generating the volume of business you want,
your customers aren't purchasing as much as you want them to.
Here's an exercise that you should go through periodically to evaluate
ways you can make your product or service better, and thereby either
increase sales or extend your product or service life cycle.
Get out a piece of paper and answer the following questions:
1. Write down not what your product or service is, but the need
or desire of your target market that you have perceived.
2. Brainstorm other ways to fulfill that need in ways other than
through the use of your current product or service.
3. List all the obvious and not so-obvious features of your
product or service.
4. Enhance your product or service with alternative ways to fulfill
your customer's needs based on the ways you Brainstormed in #2.
5. Identify your USA versus your competitor's and any other
alternative products or services.
6. Create five different front and back-end up sell scenarios
for each product and service you intend to offer. You can
encompass one of these attributes in each sale scenario that
you come up with.
7. Determine how best to incorporate incentives for getting your
prospects to buy. You want them to buy, buy now, and buy from you.
Don't limit yourself to the list below, but here are some additional
ways you can begin. These are reasons customers typically patronize
a certain business. Identify major sales advantages that you have
over your competition.
Low price Top quality convenient location Friendly employees
Knowledgeable employees Nice business surroundings Fair credit or
return policy Good selection Convenient hours.
The important thing about running a small business is to know
the direction in which you're heading; to know on a day-to-day
basis your progress in that very direction; to be aware of what
your competitors are doing and to practice good money management
at all times. All this will prepare you to recognize potential
problems before they arise.
In order to survive with a small business, regardless of the economic
climate, it is essential to surround yourself with smart people,
and practice sound business management at all times.
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"There is no such thing as can't, only won't. If you're qualified, all it takes is a burning desire to accomplish, to make a change. Go forward, go backward. Whatever it takes! But you can't blame other people or society in general. It all comes from your mind. When we do the impossible we realize we are special people."
Jan Ashford
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