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3 Smoking Tips for Article Marketing Success
Everyone wants more website traffic and yet nobody wants to
work for it, instead clinging to the belief there is some
sort of whiz-bang magic button that is going to bring in
traffic with a single push. There is however one simple,
easy method that consistently works to drive laser targeted
traffic in droves; writing and submitting articles.
The problem with most article marketing is people typically
get lured into bad habits when it comes to executing a
campaign... Let's break the process down and take a look at
the three simple steps that practically guarantee success:
1. Ditch the Directories
The major article directories are old, tired and thoroughly
worn out repositories of information. The reality today is
that aside from other authors nobody really reads them,
people don't find them when looking in the search engines
and the articles on them are scraped to make junk content
sites. The good news is that there are thousands of
legitimate online publications in every topic imaginable
with readers who want good quality articles.
Start tracking down publishers by using your favorite
search engine or browsing through the ezine directories.
Then put together a list of email addresses of real
publishers and every time you write an article email each
one a copy.
2. Fire the Ghostwriter
Ghostwriters certainly have their place, but the problem is
that it can be very hard to find a ghostwriter than can
convey the same amount of passion or firsthand knowledge on
a subject as someone who lives and breathes it... this
results in a very plain high school sounding essay that is
going to detract anyone from reading it. So when first
starting, if your market is something you have a lot of
passion for you will be much better off writing the
articles yourself then sourcing them out.
3. Ditch Duplicate Content
It used to be that you could use the same exact article
over and over again on many sites with great results.
Unfortunately, today the gig is up and the search engines
are cracking down on duplicate content and penalizing such
practices. Today the best way to get the most mileage from
your articles is to submit a unique article to each
publisher on your list. Don't start using garbage spinners
or other software programs to try and make it easier to
create unique articles, these types of programs are just
littering the Internet with all sorts of junk.
A successful article marketing campaign really is that
simple! If you closely follow these three golden rules for
crafting and distributing your articles to real publishers
you will reap rewards for a very long time.
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As long as anyone believes that his ideal and purpose is outside him, that it is above the clouds, in the past or in the future, he will go outside himself and seek fulfillment where it cannot be found. He will look for solutions and answers at every point except where they can be found— in himself.
Erich Fromm
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