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4 Simple Last-Minute Tactics to Maximize Holiday Sales!
We are now in the heat of holiday shopping and NOW is the
perfect opportunity to apply some last-minute holiday marketing
tactics to capitalize on the buying frenzy!
Don't procrastinate because time is running out...
As an online business, you only have a few weeks left before
sales will drop off and the last minute shoppers turn to
traditional retail stores in order to avoid expensive last-minute
shipping!
So without further ado, here are 4 tactics you can apply TODAY!
Tactic #1: Add Some Holiday Flair To Your Salecopy!
Make sure your salescopy tells your customers which of your
products would make good gifts for which of their family members...
... You get the point.
Never assume your customers "get it" because they probably
don't... you need to tell them who your product(s) apply to
and why they should buy it for them as a gift.
Tactic #2: "Top 10 Gift Ideas" List
If you're a business with numerous products, then one of my
favorite tactics is putting a "Top 10 Gift Ideas" list on
your site.
If someone is surfing the Internet for gift ideas, your
list will grab their attention -- and you can then direct
them toward the products that generate the highest profits
for you!
And don't forget to modify the salescopy of the products
you recommend to play up the "gift idea" angle! Just like
with Tactic #1, you need to tell them who wants your
product and why it would make a great gift.
Tactic #3: Capitalize On "Seasonal Keywords" in the Pay-Per-
Click Search Engines
At this time of year "Gift"-related keywords will see a
substantial increase in search volume as shoppers are
looking to buy presents for their loved ones! For example:
Hobby Related Key Phrases:
Individual Specific Key Phrases:
Warning: Stay away from more general keywords and phrases
like "Christmas Gift" or "Christmas Gift for Dad." They
will not drive you the targeted traffic you need.
And remember, to get the highest possible conversion, the
salescopy on your website needs to continue the theme of
the keyword.
So if someone comes to your website after searching the
keyword "Christmas Gift for Student," you need to continue
that theme and create a landing page that explains why your
product will make a good gift for a student.
Tactic #4: The Countdown Clock!
This one's my favorite...
Make sure you add a countdown timer to your website that's
counting down to the last minute your customers can order a
product from your website and still get guaranteed delivery
by Christmas!
Even if you have two weeks left on your countdown clock,
the psychology of a clock counting down in front of someone
will increase their urgency to order NOW!
The easiest way to add a countdown clock to your website is
with one of the many free javascripts available on a site
like javacript.internet.com. Go to this site and search for
Countdown Timer and you will be presented with numerous
options.
So there they are -- four strategies you can apply to
profit from the holiday buying frenzy. But remember, that
countdown clock is ticking for YOU, too... so you need to
take action NOW!
And speaking of countdowns...
You only have a few more days to buy one of my slightly (
and I mean slightly) damaged "Insider Secrets" courses for
only $97 instead of the regular $197 -- and still get
guaranteed delivery by Christmas!
So if you were thinking about "playing Santa" and buying a
course for more than 50% off the regular price for the
budding entrepreneur in your family (even if that
entrepreneur is YOU ;-), then you had better act fast!
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There will be selfishness and greed and corruption and narrowness and intolerance in the world tomorrow and tomorrow's tomorrow. But pray God we may have the courage and the wisdom and the vision to raise a definite standard that will appeal to the best that is in man, and then strive mightily toward that goal.
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