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5 Easy Ways to Ramp Up Your E-Book Sales
It is quite surprising how many people think that once they've
written their ebook, got their website up and integrated their
shopping cart, they can sit back and start waiting for the money
to come rolling in. They do not realize how wrong they are!
These days it's getting harder than ever before to be able
to get people to notice you and just because you build it
doesn't mean they're going to come.
So what is it you, as an author, should do?
Actually, thanks to all the tools that are available to you
including Web 2.0 marketing your book and ramping up your
sales is not as hard as you might think.
In fact, here are a few ideas to get your juices flowing.
Add them to your sales plan, and use them as a jumping off
place to help you make even more sales.
Create a long-term plan before you write even one word of
your first book. The truth of the matter is that you're
probably never going to get rich from writing one ebook.
So, before you start writing your first book, start thinking
about your second book. And the first product that will tie
into your first book. And the second. And then the third.
Don't put all your eggs in one basket. Come up with as many
different income streams as you can and plan to build them
into your plan. For example, can you create a workbook
from your ebook? What about recording some audio files that
go into further details or give more information. What about
doing a joint venture with other experts in your industry?
Sell more books at one time. If your book covers any one of
a number of popular subjects self-help or development, home
improvement, business, religion there are probably corporations,
organizations or niche markets that are always on the look-out
for inexpensive gifts or bonuses for their employees, clients
or associates. Your book could be just the ticket. Although
you might have to go down in price what do you think sounds
better? Selling one or two books at a time or selling box
loads of them?
Once you've built up your credibility as a published author,
it's time to take things to the next level. Have you ever
dreamed of attending seminars or workshops as a presenter?
What about having a speaking career and being flown all over
the world speaking to people in your niche market? If you
don't like traveling or crowds, consider putting together
teleseminars or holding intimate bootcamps.
Create joint ventures. This is the fastest and easiest way
to leverage your expertise and start raking in the cash.
Find people who are in similar but not competing industries
as yours. Explore ways for you to provide value to both of
your customers while you're cross-selling or upselling.
For example, if you own a restaurant, what about creating
a special Valentine's Day promotion with the local florist.
Offer free drinks or desserts to any of the florist's customers
who bring in a special card that you've provided to them
when they come to your restaurant. And your joint venture
partner (the florist) gives you roses or carnations that can
be given out to any women when their companion gives you
the special dessert card. See how simple that is? Real value
that makes your customers happy, and builds loyalty and trust
and positions both of you as the first people your customers
think of when they need flowers or want a romantic restaurant
or a place to eat during a special occasion.
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