|
 Translate Into YOUR Dialect Today's Subscriber Article
You Don't Have To Wait To Be Published
You don't have to wait for someone else to publish your
words if you publish them yourself on your own blog.
Blogs are big, and anyone can choose to write one. If you
make the right moves, you can attract more attention and
make more money with a blog than if you have just one
article published.
BUT, if you want to write a blog that gets read and keeps
your audience coming back for more, you have to follow the
basic rules of writing for an online audience.
Here are 5 tools you can use right now to write copy that
compels your visitors to read what you write and buy what
you are selling:
1. Use conversational copy. Talk to your readers. How do you
talk? When you speak do you use contractions? Do you use
colloquialisms? Write like you talk and you'll make a
better connection with your readers.
2. Use active words. Do you want to compel your readers to
act or command them to act? Do you want your readers to
benefit from your product or do you want it to change their
life? Words have power. Find specific active verbs to paint
your copy, to make it exciting and lively.
3. Make your copy benefit oriented. Honestly, your readers
don't care if your lawnmower has a push button start. What
they care about is that the lawnmower starts easily. Your
owners don't care if your lawnmower has a tight turning
radius. They want to know that mowing around their rose bush
is easy and doesn't require a 30-point turn. Sell benefits
not features.
4. Use common language. Make sure that you use words that
people know. Absolutely do not, even if you're writing for
rocket scientists, use tech speak or jargon. Not only is
jargon boring but also you'll lose your audience if they
don't know what you're talking about. Do use words that
people are familiar with and can connect to.
5. Use emotions. We all want to feel smarter, richer,
happier, thinner, more respected and so on. Use these
emotions and emotional needs to connect with your reader.
For example, "Do you feel paralyzed every time you have to
go shopping? Do you hate trying on clothes? Does stepping in
front of that three way mirror strike fear inside you?"
Compelling blog copy has many business building benefits. It
will keep your visitors glued to your site. It will bring
visitors back to your site. It will generate traffic and
increase your search engine ranking. Compelling copy also
sells!
****************************************
There are two ways of meeting difficulties: you alter the difficulties, or you alter yourself to meet them.
Get one of the Feature Ads in our Ezine: If you like our Ezine, please recommend it to a friend!
Copyright 2000-2008 İİ theCassiopeia.com All Rights Reserved Worldwide |
