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The Six Human Needs
Tony Robbins has identified six basic human needs and
believes everyone is--or can be-- motivated by their desire
to fulfill these needs.
You may want to consider these needs when thinking about
developing and delivering products and services to people.
The question to ask is, "What need or needs does my
product fulfill for my customer?"
1. Certainty/Comfort. We all want comfort. And much of
this comfort comes from certainty. Of course there is no
ABSOLUTE certainty, but we want certainty the car will
start, the water will flow from the tap when we turn it on
and the currency we use will hold its value.
2. Variety. At the same time we want certainty, we also
crave variety. Paradoxically, there needs to be enough
UNcertainty to provide spice and adventure in our lives.
3. Significance. Deep down, we all want to be important.
We want our life to have meaning and significance. I can
imagine no worse a death than to think my life didn't
matter.
4. Connection/Love. It would be hard to argue against the
need for love. We want to feel part of a community. We
want to be cared for and cared about.
5. Growth. There could be some people who say they don't
want to grow, but I think they're simply fearful of doing
so--or perhaps NOT doing so. To become better, to improve
our skills, to stretch and excel may be more evident in
some than others, but it's there.
6. Contribution. The desire to contribute some thing of
value--to help others, to make the world a better place
than we found it is in all of us.
Action Point
Evaluate this list to better understand your personal
motivations and examine which ones seem the most
significant to you. Then, look at what you do to fulfill
the needs of others. It will likely make a difference in
what and how you do what you do. It also should make a
difference in the way you describe and explain what you
and your product can do.
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There are only two roads that lead to something like human happiness. They are marked by the words ... love and achievement.... Inorder to be happy oneself it is necessary to make at least one other person happy.... The secret of human happiness is not inself-seeking but in self-forgetting.
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