What Works & What Doesn't in Internet Marketing
Irena Whitfield

All the Internet business owners have one activity in common which they perform every single day: they are all seeking for ways that work in Internet marketing.

Everyone on the net today knows that one of the best tricks is viral marketing BUT even this must be done right to make it work for your home business.

So, stop the enforced email forwarding! Trying to force or bribe people to forward your info to their friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially, when you tell your visitors nothing about their friend's or family’s privacy in the space below the email form.

A true viral campaign gets forwarded because consumers are compelled to do so by the quality of the content, not because you bribed them with points or something else.

What will not work:

* Forcing your email recipients to forward your message to their friends and family: if you add a line at the bottom of your email that reads something like: Please feel free to forward this message to a friend, your email will more probably get deleted than forwarded.

What will work:

* Offering something worth sharing like a valuable discount, vital information or an incentive for sharing like additional entries into a sweepstakes or premium service.

Relevant and fresh information, research, or studies included in your email might encourage the recipients to share your content with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the email recipient eager to share it.

Oops! I almost forgot one really important thing: you can create a brilliant email following all the rules, but if a consumer visits your site and has an experience less than what was promised, you are going to achieve viral marketing, alright the bad kind. So be certain that your product or service is ready and is as advertised.

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Irena Whitfield is the author of best-selling publications for entrepreneurs: Entrepreneurs' Bible, Financial IQ Guide, 7 Steps to Online Success, Success Tips... Check them here and get your home business to a professional level: http://money.thecassiopeia.com/