The 4 Foolproof Tips to Generate Excitement
Bradley Blinn

There's nothing more frustrating than truly believing in something and not being able to spread the word about it. We know you're excited about our MingleStick -- so much so that you signed up as an affiliate -- and you want to tell the world about it, not keep it a secret.

*Plus, secrets don't put money in your pocket.*

But when your subscribers don't open your e-mail -- much less respond to it -- what you have, my friend, is a secret.

So how do you get your customers to open, read, and respond to your e-mails instead of hitting "delete"?

I'm about to reveal to you THE 4 FOOLPROOF TIPS to writing irresistible e-mails that generate excitement -- and cash.

1. CREATE A MEMORABLE SUBJECT LINE

Your subject line is your e-mail's headline. As with a newspaper, if the headline doesn't grab people's attention, they'll never read what you have to say -- but if it does, it'll stop them in their tracks.

Be sure your subject line is related to your content. If your subject line is misleading, people will stop reading -- the opposite of what you want.

A good subject line inspires enough curiosity to prevent readers from chucking your e-mail straight into the trash bin.

A GREAT subject line actually gets readers TO OPEN THE E-MAIL. And that's the goal!

2. OPEN WITH A BRIEF AND INTERESTING STORY

Now that you've grabbed your readers' attention, how do you keep them hooked?

When you write about something personal in your e-mails, you have a much better chance of getting read and getting responses.

Why? Because personal stories are more memorable; they allow your reader to better relate to you and your product or service; and they inspire trust and loyalty.

Again, make sure your story is relevant to whatever it is you're promoting.

3. IDENTIFY YOUR READERS' NEED EARLY ON

While an engaging story keeps your customers reading past the headline, don't forget that the only reason they opened your e-mail is to find out WHAT'S IN IT FOR THEM.

If all they read about is YOU, before long, they'll start to yawn. So ask yourself before you start writing, "What need does this product or service fill for my prospect? And how does my story relate to that need?" Don't wait too long to bring up the benefits, or your readers will lose interest and trash your e-mail.

4. HAVE ONE AND *ONLY ONE* CALL TO ACTION

Your affiliate e-mail has one purpose, and one purpose only: to get the person on the other end to leap into action.

Whether that action is clicking on a link or calling a phone number, it should be the only action you ask them to take.

Why? Because it has been proven time and again that the more options people have, the less they will do with them. Your readers don't want to puzzle through a maze: they want YOU to give them one simple, easy direction.

So that's it! No more secrets. Simple, isn't it? Now go out and give it a shot: write your first Mingle360 affiliate e-mail.

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Bradley Blinn is one of the authors of the Mingle Stick: A small, inexpensive keychain device that allows people to exchange identity information with a simple click of a button. The Mingle Stick creates buzz wherever you go! To get it, click here