13 Mistakes Authors Make on Their Blogs
Denise Wakeman

Are you getting results from your book blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good book blog going.

Make no mistake, blogs are a great tool for building community, interacting with readers, and marketing your book. And, it’s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and attract readers.

I’ve discovered several common mistakes authors make with their blogs. Most aren’t using features available with blogging software. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Does this describe how you feel? You may be ignoring these things, hoping you don’t really need to know. But you do if you want great results from you book blog.

Here’s a list of what I found on a recent trip around the author blogosphere:

If you’re using a blog to build your online visibility, optimize it by taking time to learn how to leverage your content to get the widest reach. A blog is like any other marketing tool – you’ve got to use it effectively to get positive results.

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Denise Wakeman is Founder of The Blog Squad and is an Online Marketing Advisor. Get more blogging tips by clicking here. And, you’re invited to claim your free instant access to a 5-part video course on how to get the best out of your blog. Visit by clicking here.